TV Piracy Jumps In Fall DtecNet Release

News release issued with DtecNet white paper on the jump in worldwide piracy of US TV shows in response to the fall season of new programming

1. !
For$Immediate$Release$
Nov.$23,$2009$
TV$Show$Piracy$Jumps$Dramatically$in$$
New$Fall$Season$of$Programming$
$
BEVERLY!HILLS,!Calif.!–!The!U.S.!fall!television!season,!with!its!much@hyped!
premieres!for!many!new!shows,!brought!with!it!a!massive!worldwide!jump!in!TV!
piracy!of!U.S.!produced!content,!according!to!a!white!paper!released!today!by!
DtecNet,!the!leading!anti@piracy!company.!!
!
“Widespread!marketing!and!online!buzz!fuel!file!traders’!interest!in!downloading!TV!
shows!they!may!have!missed!or!just!can’t!see!quite!yet,!and!that’s!true!pretty!
consistently!all!over!the!world,”!said!Pam!Allison,!DtecNet’s!vice!president,!business!
intelligence!and!strategy.!“The!new!fall!season!for!TV!is!also!the!new!fall!season!for!
TV!piracy.”!!
!
The!fall!TV!season!kicks!off!in!mid@September,!supported!by!strong!marketing!
efforts!online!and!off.!!This!fall,!that!also!meant!the!number!of!copies!of!pirated!TV!
shows!being!traded!on!BitTorrent!and!other!file@trading!networks!jumped!more!
than!four!times!from!July!to!October,!Allison!said.!!
!
The!white!paper,!“Television!Piracy:!It’s!the!New!Fall!Season,”!is!available!for!free!
download!at!www.dtecnet.com.!DtecNet!advises!most!major!content@creation!
companies!and!their!trade!associations!in!movies,!TV,!software,!videogames!and!
more!on!piracy!issues.!Its!business!intelligence!unit,!headed!by!Allison,!advises!
companies!on!how!to!leverage!the!information!gleaned!from!the!illegal!file@trading!
networks!for!their!online!business!operations.!!
!
About$DtecNet,$Inc.$$
DtecNet&is&headquartered&in&Beverly&Hills,&Calif.,&with&offices&in&Copenhagen,&London,&
Paris,&and&Vilnius.&DtecNet&provides&content@rights&holders&with&market@leading&
solutions&that&track&and&prevent&piracy&of&their&digital&media&content,&while&
generating&actionable,&highly&granular&business&intelligence&about&worldwide&demand&
for&those&assets.&
By&monitoring&the&file@sharing&habits&of&hundreds&of&millions&of&Internet&users,&DtecNet&
tracks&and&identifies&file@sharing&trends,&helping&rights&holders&understand&how&their&
content&is&traded&on&the&Internet&and&how&to&make&better&decisions&on&distribution,&
business&models,&marketing&and&more.&&
&

2. For&more&information,&go&to&http://www.dtecnet.com.&DtecNet’s&Business&Intelligence&
unit&may&be&followed&on&Twitter&at&http://www.twitter.com/dtecnetbi.&&
&
For$more$information$regarding$DtecNet$Business$Intelligence,$contact:$
Pam!Allison!
VP,!Business!Intelligence!&!Strategy!
[email protected]!
(310)!60@3978!
!