Type of Media (Print Media, Broadcast Media etc.).pptx

Types of Media

1. Type of Media

2. Print Media Print media is defined as media consisting of paper and ink, reproduced in a printing process that is traditionally mechanical. The most common forms of print media include newspapers and magazines among others.

3. Example Book Brochures Flyers Journal Posters

4. Broadcast Media Media such as radio and television that reach target audiences using airwaves as the transmission medium are considered as broadcast media.

5. Example Films Radio Recorded music Television

6. New Media New media content is organized and distributed on digital platforms or technologies such as the Internet. Digital means relating to the use of computer technology. New media also means digital media that are interactive , which means they respond to user’s input. In his book Understanding New Media, Robert Logan describes new media as very easily processed, stored, transformed, retrieved, hyper-linked, and easily searched for and accessed.

7. Example Blogs Digital games Social media Virtual reality

8. Media Convergence Media convergence is the coexistence of traditional and new media. Converge means to merge or join together , which means, media convergence happens when two or more media sources join together. This allows the media content to be accessible or available across various platforms and devices. For example, TV shows (broadcast media) are converted or changed into digital format (new media) so they can be viewed even on smartphones through the internet.

9. Activity: Decoding Message Here are the scrambled words. Unscramble and classify them according to their media type. Some words have been done for you. Write your answers on your answer sheet.