Type of Product and service differentiation

Mean of product and service differentiation

1. Product differentiation and service differentiation Submitted by: Bhargav Gondaliya

2. Product differentiation FORM FEATURES CUSTOMIZATION PERFORMANCE QUALITY DURABILITY RELIABILITY REPARABILITY STYLE

3. Form Many products can be differentiated in the form – size, shape, or physical structure of the product.

4. Features : Products can be offered with varying features that supplement the basic function.

5. Customization : Marketers can differentiate products by customizing them for different users.

6. Performance quality: Level at which the product’s primary features operate.

7. Conformance Quality : Ensuring that the product is of highest grade.

8. Durability : Measure of the product’s operating life.

9. Reliability : Is the measure of the probability that the product will not fail within a given period of time.

10. Reparability : Measure of how easily a product can be fix.

11. Style : Describes the products looks and feels to the buyer.

12. Service differentiation ODERING EASE DELIVERY INSTALLATION CUSTOMER TRAINNING CUSTOMER CUNSULTING MAINTANANCE AND REPAIR RETURNS

13. ODERING EASE IT REFERS TO HOW EASY IT IS FOR THE CUSTOMER TO PLACE AN ORDER

14. DELIVERY IT REFERS TO HOW WELL THE PRODUCT OR SERVICE IS BROUGHT TO CUSTOMER

15. INSTALLATION REFERS TO THE WORK DONE TO MAKE A PRODUCT OPRATIONAL IN ITS PLANNED LOCATION

16. CUSTOMER TRAINNING it helps the customer’s employees use the vendor's equipment properly and efficiently

17. CUSTOMER CUNSULTING It include data, information system and advice services the seller offers to buyers.

18. MAINTANANCE AND REPAIR It program helps customer keep purchase product in good working order.

19. RETURNS Return and exchange policy.