types of communication

a presentation regarding different types of communication

1. Communication Flows in an Organization Business Communication In Built Environment PUNEET SURI,DEVESH VERMA,MOHIT MISHRA, POORVA RATHORE,ABIN BABU

2. Downward Flow Of Communication. Upward Flow Of Communication. Lateral / Horizontal Communication. External Communication. Diagonal Communication. TYPES

3. Communication that flows from a higher level in an organization to a lower level is a downward communication. C ommunication from superiors to subordinates in a chain of command is a downward communication. This communication flow is used by the managers to transmit work-related information to the employees at lower levels. DOWNWARD FLOW OF COMMUNICATION

4. Feedback on performance Job instruction Understanding about jobs, duties Organization’s mission and vision Areas of attention Authoritative & directive

5. Communication that flows to a higher level in an organization is called upward communication . It provides feedback on how well the organization is functioning . The subordinates use upward communication to convey their problems and performances to their superiors . UPWARD FLOW OF COMMUNICATION

6. It can also be used by the employees to share their views and ideas and to participate in the decision-making process . The managers get to know about the employees feelings towards their jobs, peers, supervisor and organization in general. The subordinates use upward communication to convey their problems and performances to their superiors.

7. Communication that takes place at same levels of hierarchy in an organization is called lateral communication.  It decreases misunderstanding between departments working on the same project, thereby increasing efficiency and productivity.  It may result in better implementation of top-level decisions. This communication may take place as telephone calls , informal discussions, gossip and meetings set up by the group.  LATERAL / HORIZONTAL COMMUNICATION

8. Horizontal channel removes jealousy, misunderstanding, etc. among the persons of equal status in the organization . Horizontal communication is generally oral and personally, the chances of misunderstanding are much less as the feedback is immediate .

9. E xternal communication is an informal exchange of information and message between an organization and other organizations, groups or individuals outside its formal structure . Objectives of external communication is to keep a link with banks, insurance and other financial institutions . To obey the rules and regulations of the government there must be a external communication relation with government agencies. EXTERNAL COMMUNICATION

10. E xternal communication is necessary to contract with customers to know the likes and dislikes of its customers. There must be a good relation between the firm and its suppliers in order to collect raw material or finished goods to run the business. External communication typically includes email, brochures , posters, advertisements and social media.

11. Diagonal communication refers to communication between managers and workers located in different functional divisions  . Although both vertical and horizontal communication continue to be important, these terms no longer adequately capture communication needs and flows in most modern organizations. The concept of diagonal communication was introduced to capture the new communication challenges associated with new organizational forms, such as matrix and project-based organizations DIAGONAL COMMUNICATION

12. Employees often supplement diagonal communication with vertical communication to ensure superiors and subordinates are kept in the loop . As horizontal and vertical channels are bypassed, cross-functional relationships are built and ties are established between superiors and subordinates. For example, an accounting department manager may communicate with a marketing department regional manager to increase the efficiency of a particular decision-making process.