types of keywords in webpages of website.pptx

what are keywords,why keywords are important in webpage,types of keywords

1. KEYWORDS Presented by: Jasneet kaur

2. WHAT ARE KEYWORDS? Keyword is  word or phrase that describe the content on your web page. Keywords are the words or phrases people use when searching for information, products, or services on search engines like Google. Importance of Keywords Understanding user intent: Keywords reveal what people are looking for. Improving website visibility: Ranking higher for relevant keywords increases organic traffic. Driving conversions: Targeted keywords attract potential customers. Measuring performance: Tracking keyword rankings and performance helps evaluate SEO efforts.

3. KEYWORD COMPETITION AND DIFFICULTY Keyword competition is a measure of how difficult it is to rank for a particular search term on search engine results pages (SERPs). It's essentially a reflection of the number and strength of websites vying for the same keyword. Keyword difficulty typically refers to a metric provided by SEO tools that estimates the level of effort required to rank for a specific keyword.

4. KEYWORD VOLUME Keyword volume refers to the average number of times a specific keyword or phrase is searched for within a particular timeframe, typically a month. It's a crucial metric in SEO and PPC marketing as it provides insights into the popularity and demand for a specific search term. TOOLS Google Keyword Planner Google Trends Ubersuggest Keywordtool.io

5. TYPES OF KEYWORDS  Short Tail keywords Long Tail keywords  Commercial keywords Transactional keywords Navigational keywords Informational keywords Latent Semantic Indexing  keywords

6. SHORT TAIL KEYWORDS Short-tail keywords are general search terms typically composed of one to three words. They cover broad topics and have high search volume, making them highly competitive. Examples of Short-Tail Keywords:   Shoes, Cameras, Travel, Food

7. LONG TAIL KEYWORDS Long-tail keywords are search phrases that are typically three or more words long. They are more specific and often reflect the exact search intent of a user. Instead of "cameras", use "best DSLR camera for beginners under $500" Instead of "shoes", use "women's red high heels size 8" Lower competition Higher conversion rates

8. COMMERCIAL KEYWORDS  Commercial keywords are search terms that indicate a user is actively researching or considering a purchase. They signal a strong buying intent, making them highly valuable for businesses. Examples of Commercial Keywords "best DSLR camera under $1000" "iPhone 14 Pro Max price" "running shoes for women" "organic skincare products"

9. TRANSACTIONAL KEYWORDS Search terms that indicate a user is ready to make a purchase or take a specific action immediately. They represent the final stage of the buyer's journey, where the user is looking to complete a transaction. Examples of Transactional Keywords "buy iPhone 14 Pro Max" "book a flight to Paris" "order pizza delivery" "download Adobe Photoshop"

10. NAVIGATIONAL KEYWORDS Navigational keywords are search terms used by people who already know what they're looking for and are trying to find a specific website, page, or online resource. These keywords are often brand names, product names, or specific website URLs. Examples " nike store"                          " facebook login"

11. INFORMATIONAL KEYWORDS Informational keywords are search terms used by people seeking information or knowledge about a particular topic. Learning intent Question-based Low purchase intent Examples of Informational Keywords "what is SEO" "best camera for beginners"

12. LATENT SEMANTIC INDEXING KEYWORDS Latent:  Hidden/unclear Semantic:  Meaning Indexing:  google indexing Focus on main word as well as related keywords Synonyms keywords Category keywords

13. KEY CANNIBALISM Keyword cannibalization occurs when multiple pages on your website compete for the same or similar keywords. This internal competition can dilute your website's authority and hinder your ability to rank for those terms. Overlapping content Poor keyword optimization

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