Types of Measurement.pptx

methods to measure attitude, opinions and views of people

1. Types of Measurement By: Dr. Preeti Jindal

2. Measurement Measurement is  the process of assigning the numbers or symbols to the attributes or characteristics of a certain variable.

3. Measurement It is easy to assign numbers in respect of properties of some objects like weight, biological age or a person’s financial assets , but it is relatively difficult in respect of others. For instance, measuring such things as social conformity, intelligence, or marital adjustment is comparatively difficult.

4. Types of Measurement Qualitative Measurement Quantitative Measurement

5. Qualitative Measurement Qualitative research mostly uses descriptive statements to seek answers to the research questions. So, it applies qualitative measurement. Qualitative measurement usually deals with textual data or words

6. Quantitative Measurement whereas in quantitative research these answers are usually sought on one of the measurement scales (nominal, ordinal , interval or ratio).