TYPICAL KENYAN BUSINESS PROPOSAL IN WORD

Business Proposal

1. BUSINESS PROPOSAL
Date: 30/08/2025
Prepared by:
Rahma Abdikadir
Rahmaruun Wholesellers
[phone]/[phone]
[email protected]
Prepared for:
Abukar
[phone]
1. Executive Summary
This proposal outlines an opportunity for a strategic business partnership between Rahmaruun
Wholesellers and Abukar. The goal is to pool resources, expertise, and networks to expand and
strengthen the business, increase profitability, and ensure long-term sustainability.
By combining our financial and human resources, we will be able to expand our operations,
capture a larger market share, creating website to enable our clients purchase their desired
products hence we will be able to attract a wide range of clientsand achieve greater returns than
working independently.
2. Background of Existing Business
Rahmaruun Wholesellers, established in 2021, is engaged in selling households, kitchen items
and other unique personal use items online.
Currently, the business faces opportunities for growth such as:
Large number of active audience online.
Bulk stocking enabling us sell our products in wholesale prices
Bulk stocking will attract other retailers to purchase from us hence selling in large
quantities.
Increase our competitiveness in the market.
Stocking variety of products help attracting more clients.

2. 3. Partnership Objective
The purpose of this partnership is to:
1.Pool financial and technical resources.
2.Expand the scale of operations and revenue streams.
3.Share risks and responsibilities.
4.Create a sustainable and competitive enterprise.
5.Expand sales.
6.Increase profit.
7.Increase stock and stock a variety of products.
4. Proposed Business Model
The partnership will operate under the name Rahmaruun Wholesellers.
Roles & Responsibilities
Rahma Abdikadir Roles Overall Manager and Contact person
Abukar Role Financial contribution.
Capital Contribution
Rahma Abdikadir: Kshs. 100,000, Market,skills and Ideas.
Abukar: Kshs.1,000,000 – 2,000,000 (Depending on capability)
Profit Sharing
Profits will be shared proportionally based on each partner’s contribution unless otherwise
agreed.
Rahma Abdikadir :50%
Abukar: 50%
5. Financial Projections (3-Year)

3. Estimates after capital contribution.
Year 1: Revenue Kshs. 2,100,000 Profit Kshs. 1,200,000
Year 2: Revenue Kshs. 3,300,000, Profit Kshs. 2,500,000
Year 3: Revenue Kshs. 5,800,000, Profit Kshs. 3,600,000
Total estimate on year 9,400,000 less Intitial Capital 2,100,000
Total Estimate Profit on year 4 Kshs. 7,300,000/-
6. Benefits of the Partnership
Increased financial strength.
Shared risks and responsibilities.
Expanded customer base and market reach.
Better innovation and competitiveness.
Improved sustainability and long-term growth.
Sell Variety of products.
Expand the business
Make all products available due to huge variety of stocking
7. Conclusion
This partnership represents a mutually beneficial opportunity to grow our business and create
value for both parties. I am confident that with our combined resources and commitment, we will
achieve significant success.
I look forward to discussing this proposal further and formalizing our partnership.
Signature: ________________________
Rahma Abdikadir
Signature: ________________________
Abukar