U of T - Continuing Studies - March 2016

Social Media for the Enterprise Course (University of Toronto Continuing Studies) - LinkedIn overview and personal branding tips and tricks

1. Social Media Strategies for the Enterprise March 10 th , 2016 Ben Kelly Senior Enterprise Account Executive, Marketing Solutions

2. LinkedIn Agenda Social Media Strategies for the Enterprise Using LinkedIn across the enterprise to connect employees How an enterprise can connect with new and existing customers Personal branding Profile / Identity Sharing / Publishing Connecting Q&A

3. Connect the world’s professionals to make them more productive and successful LinkedIn’s mission

4. Members 414 M Members per second >2 New Students & Recent College Graduates 40 M Growing global network

5. Sources: LinkedIn data; Buying power and business decision makers as calculated by comScore , Aug 2014 Mediametrix data for US USA 124M+ EMEA 132M+ APAC 85M + LATAM 57M + Canada 12M +

6. Advance my career Stay connected and Informed Work Smarter LinkedIn is the business dashboard for the world’s professionals Over 414 million members in over 200 countries and territories.

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8. Our vision Create economic opportunity for every member of the global workforce

9. THE ECONOMIC GRAPH

10. Connecting talent with opportunity at massive scale Members Companies Jobs Skills Schools Updates

11. S chools C ompanies K nowledge S kills Members J obs The Economic Graph 414M + 4M+ 3M+ 25K+ 17M+ presentations 1M+ long-form posts 270K+ Lynda classes

12. Insights about career outcomes of educations worldwide

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14. Our Core Lines of Business 16 LinkedIn for the Enterprise

15. Connecting the Enterprise 17 Where we are going

16. How should I manage my personal brand on LinkedIn?

17. Personal mindset = spend time

18. Professional mindset = invest time

19. Add a professional photo 1 More views with a profile photo than without 14x

20. Write an attention-grabbing headline 2 Explain what it is you do Show your passion and value

21. Draft a compelling summary 3 Focus on career accomplishments and aspirations Recommend 40 words or more Include keywords – not buzzwords

22. Detail work experience 4 More profile views than those without 12x

23. 5 Add examples of your work in photos presentations & videos Give a dynamic, visually appealing representation of your professional story

24. Find Discover Follow 6

25. Include Volunteer Experiences & Causes 7 More profile views than those without 6x

26. STAY INFORMED Build your professional brand

27. Build your knowledge Discover content that matters to you

28. Professional Publishing Platform Peers 1MM+ posts/ wk in Groups 130k/ wk Member Posts Thought Leaders 500+ Influencers News 2MM+ Publishers LinkedIn Pulse Brands 7MM+ Company Pages Company Updates 18MM+ Slideshares Elevate Education 270k+ Lynda classes Professional Publishing Platform

29. More engagement with content vs. jobs 7x Content Jobs 31

30. Helping you grow and engage your network 32 Sharing updates vs. publishing posts Share links, articles, images, quotes or anything else your followers might be interested in Deeply explore topics that matter to you, then watch the comments to see your impact UPDATES PUBLISHING

31. Publish (Status update) Share your knowledge, perspective, or what you care about with a status update. 8

32. Publish (Long Form) Share what you know Jack trends Look at the calendar 8B

33. Publishing on LinkedIn Becomes part of your profile Gets shared with your network Reaches the largest group of professionals ever assembled 35

34. GET CONNECTED