New Product Development. G.H.Nithasha Shethmi . PFC01
Contents… Introduction to business. Product. Price. Place. promotion Target market. Positioning of the product. SWOT Conclusion.
Introduction To Business. Business name:- Fresh harvest foods. Established in 2006, fresh harvest foods specializes in producing high quality organic food products. Our Vission … “To provide nutritious delicious food options that promote a healthy lifestyle”
Product. Product name: Kochchi Pined Tomato Source. Our kochchi pined Tomato Source is made up from fresh organic kochchi , pineapples and fresh organic Tomatoes. And its carefully selected herbs and spices foe a rich and flavorful taste. Organic ingredients, No added preservatives, Rich Tomato flavor .
Price. Competitive pricing. 850rs – 1150rs per bottle [ it depends with the size] Our pricing reflects the premium quality of our product organic ingredients and the value we provide to health conscious consumers.
Place. Grocery stores, supermarkets, online retailers. Online presence – Avaliable for purchase on our website and through face and instergram .
Promotion. Social media ads, Launch discounts buy one get one free offers. Content marketing. Influensers . Samples. Sponserships .
Target Market. Health – Conscious individuals, families Value organic and natural products
Positioning of the product. Brand image – fresh harvest foods .
Strenghts Organic ingredients planted by our own garednings . Rich flavor profile.
Weaknesses. Compared to non – organic competitors. Limited flavor variations. Limited brand recognition in certain markets.
Opportunities. Increasing preference for home cooked meals. Increasing preference for hotels, resturents . Rise of online grocery shopping .
Threats. Brand risk. comparements with other products. Quality risks.
Conclusion. ‘’Fresh Harvest Foods kochchi pine tomato source offers consumers a premium organic option for adding delicious flavor to their meals. With our commitment to quality and innovation, we are poised to capture a significant share of the organic source market.’’
THANK YOU… Contact Information :- Fresh Harvest Food. Facebook/ Instergram . Web site :- WWW.freshharvest.com