UNDERSTANDING CONSUMER & INDUSTRIAL MARKETS

market c2c and b2b

1. WELCOME

2. UNDERSTANDING CONSUMER & INDUSTRIAL MARKETS PRESENTED BY:- MANISH PANNU MBA FINANCE(P) 16104001

3. What is a market? A meeting place for buyers(consumers) & sellers. Shop, Restaurant, Telephone, Internet, etc.

4. Organizations' which purchase goods and services to use in the production of other goods and services. CONSUMER MARKET Individuals who purchase goods or services for personal or domestic use. INDUSTRIAL MARKET

5. Consumer Buyer Behavior Refers to the buying behavior of final consumers- individuals & households who buy goods and services for persona consumption. Consumer market refers to all of the personal consumption of final consumers.

6. MODEL OF CONSUMER BEHAVIOUR PRODUCT PRICE PLACE PROMOTION Marketing stimuli consists of Other stimuli include ECONOMIC FORCES TECHNOLOGICAL FORCES POLITICAL FORCES CULTURAL FORCES

7. INDUSTRIAL MARKET BEHAVIOUR Is a branch of communications and sales that specializes in providing goods and services to other businesses, rather than to individual customers.

8. Features of Industrial market Marketing is one to one in nature . (it is easy for the seller to identify a prospective customer & built a face-to-face relationship. Highly professional & trained people in buying process are involved Often the buying or selling process is complex & include many stages (ex-request for proposal, request for tender, contract negotiations etc.) Selling activities involve long processes of prospecting, qualifying, wooing, making representations, developing strategies .

9. Consumers tend to buy what they want, B2B buyers generally buy what they need B2B products are often more complex B2B target audiences are smaller than consumer target audiences Personal relationships are more important in B2B markets B2B buyers are longer-term buyers

10. THANK YOU