Understanding the issue. International Business Project

Best and worst of teamworking
About the problem
About the solution
Knowledge itinerary
Stakeholder mapping
7 Day research plan
Problem definition

1. Understanding
the issue
Sergio Pinzon

2. Tutorial 3-Week 4

3. Agenda
•Group formation
•Activities
•Best and worst of teamworking
•About the problem
•About the solution
•Selection of industry projects (Qantas,
•Linkedin

4. Activity 1: Best and worst of teamworking
1.Individually take 5 minutes to write down
your best/ Worst group experiences.
•Try and identify why it went so well
2.Then, take 5 minutes share with the
person next to you what happened,
3.Now, we’ll chat through these as a class.

5. Some notes on teams
•Team work is a skill
•Like any relationship(s) – effective team work
takes mindfulness and care.
•Importance of reflecting on your own team
work skills.
•Requires flexibility
•Working in teams is something that all of you
will be doing throughout your careers.
•Its pivotal for you, to understand how you can
best operate in and contribute to a team.

6. Today’s activities
•When working on a project, the
temptation is to ‘get started’
•Your inclination is to get into your
groups and start working on ‘the
solution’
•BUT
•It is essential that you take the time to
•Read the brief,
•Listen to the client,
•Think about the features of the problem,
and the solution before you start thinking
about a solution.

7. An analogy
•Let’s say you are an artist
•You get approached by client and they
say “I need a piece of art for my house”
•You could just make them something…
•But to make sure your client is satisfied,
you need to know about the features of
the problem, and the solution
•What kind of art?
•What size?
•What do you want it to communicate
•When do you need it?
•etc

8. Activity 2: About the problem
Random groups
1.Introduce yourselves
2.‘About the problem’ brainstorming
•What do we know?
•What seems important?
•What data is a ‘must include’?
•What data is a ‘good to include’?
•What don’t we know about the problem?

9. Activity 3: About the solution
Random groups
1.Introduce yourselves
2.‘About the solution’ brainstorming
•What is the solution going to look like?
•What criteria does the solution have to meet?
•What features might a good solution have?
•What don’t we understand about the
solution?
•This activity is not about generating ideas
for potential solutions. We are talking
about/around the solution.

10. TUTORIAL 4-
Week 5

11. Agenda
•Linkedin progress
•Reflection guidelines
•Group activities
•Knowledge itinerary
•Stakeholder mapping
•7 Day research plan
•Problem definition

12. Your progress with LinkedIn Project
Friday, 6 September 2024
•Number of connections
•Given comments related with International Business
posts/news/articles
•Posts related with International Business posts/news/articles
•Other activities/notes that worth to be mentioned.

13. BeforeandafterLinkedInprofileexamples
BEFORE
AFTER
1
3

14. Goals on LinkedIn
Drive more traffic to your
website
Get more media attention
Promote your events
Find the perfect work
Interact with professionals from the
globe you would never
have been able to
contact before
Obtain free advice from
top consultants on
urgent issues.

15. Designing the perfect information
box
Use a
professional
photograph.
Create a great
professional
headline.
Customize your
web section.
Customize your
profile link
Your summary Work experience
Adding sections
that make your
profile shine.

16. Itstartswithagoodphoto
Firstimpressionsmatterandyour photocansayathousandwords. Makeitagoodone!
Tips:
+aprofessionalshotdoesn’trequirea
photographer(useyour mobileandaskafriendto
takeaphotoofyou)
+Chooseasimplebackground(white, blackor
othernon-texturedbackgroundsworkbest)
+Lookintothecamera–trysmiling(addswarmth
andconnection)
+don’tcropphotosthatarewithfriendsandfamily
+photoswithchildrenorpets,althoughprobably
adorable,arenotfitforthispurpose
1
6

17. Howaboutthebackgroundphoto?
Peopleoftenstrugglewhattoputhere.It’sagreatopportunitytoshowcaseyourindustry,affiliationorevenvaluesandbeliefs.
Tips:
+Thiscouldbeacarefullycrafted
collageofdifferentphotosthatprovide
aninsightintowhoyouare,your
accoladessuchasawards,affiliations
suchasphotoswithfamousleaders
etc.
+Itcouldreflectyourvalues,beliefs
andinterests
+Aphotoofthecityyouarebasedin
orUniversitycampuswiththelogo
+Yourindustry
1
7

18. Optional:pronunciationofyourname
Thisisofcourseoptionalbutareallygreatoptionifyouknowpeoplealreadystrugglewithyour namepronunciation
•Tips:
•+ONLYAVAILABLEONMOBILE:addthe
•pronunciationofyourname,especiallyifit’snot
•straightforward
•+Minimisebackgroundnoisewhenrecording
•+10secondlimit
•+Speakslowlyandclearly
1
8

19. The perfect headline
Show what you can do to help people (Intro)
1- List of different skills (Shift+
Backward slash\)
Business and marketing consultant|
Professor| Writer
2- Benefit statement approach
Marketing content creator that engage,
enlighten and convert your prospective
clients into fans.
Helping small business in Sydney to
grow

20. Customize your Intro
Edit Intro (pencil)- Public Profile and URL, Websites, Phone,
Address, Email, Birthday, WeChat ID
Add websites/ blogs/ Portfolio...
Make it a call to action- Other or feature

21. Individual activity 1
Review and customize the following in
your LinkedIn profile:
a)Public profile & URL
b)Intro

22. About
(Your
summary)
Who you are/ What you do
I am a talented communications professional with many
years of experience helping business owners generate
more sales….
Whom you help
I help small business with their graphic design needs…
How can you help them/ Why your work matters
+ Your contribution or impact
I can design your business cards, letterhead…
How to get in touch with you
Need a graphic designer? Contact me at
www.pinzonand.co

23. Profilesummary–featuredsection
2
3
Addsupportingevidencetoshowcasewhoyouare,yourexperienceandexpertise
Includerichmediasuch
as:
+Linksto
websites/
videos/podcas
ts
+Photos
+Videos
+Presentations
+Casestudies
+Your1-minutevisualCV(video)

24. 17
VisualCVsincludedonLinkedIn
LINKEDINFORPERSONALANDPROFESSIONALBRANDING
DaviniaTjoa AdelaideSinclair
https://www.youtube.com/watch?v=PGIfueuxrzI
Adelaide Sinclair Video CV (youtube.com)
https://www.youtube.com/watch?v=7HJdnNRYKX4
Davina Tjoa Visual CV (youtube.com)

25. Adding sections that make your profile shine
Certifications
Publications
Courses
Honors and awards.
Organizations
Projects
Patents
Test scores
Languages
Volunteer experience and causes

26. Get recommendations from first
level connection
Add profile section- Additional information-
Request a recommendation.
•Who?
•Relationship ?
•Message

27. Grow your network by adding contacts
The magic number is 500
Creative ways to get more connections
Network Grow your network by adding contacts
On the web
Mail chimp
Aweber
Constant contact
On your business cards.

28. What are
etiquettes?

29. Etiquettes
Hi Joe
It was great to meet you last night at the business event.
I enjoyed our conversation about different business and marketing ideas. Let’s have a coffee soon and see
how we might be able to share leads. And please connect with me here on linkedIN.
Thank you
Hello Serg,
I would love for you to connect with me on LinkedIn. I am building my network, and I would be very happy to
introduce you to anyone in my network who could be of assistance to you
Thank you

30. Reflection
•Week 8 - Friday 13 September 2024
•4 (four) industry lectures
•Key points you have learned
•IB theory from previous units that the content links to
•Proposed business problem or questions to the industry partner?

31. Recap
•Activity 1: Best and worst of
teamworking
•Activity 2: About the problem
•Activity 3: About the solution

32. Important Presentations
•Disclaimer. During the tutorials, you may work
with a different client or industry, but it is
important to apply all these activities to your
own projects.
•Presentations date- 13 September 2024 at
class time or 4 October 2024 (depends on
Performance
•Group 1- Qantas
•Group 2- Emerald marketing

33. Group Project (30%)
•Issues and
challenges
•Concepts, ideas
and theories
•Analyze the issues
•Make
recommendations

34. Group activities
Knowledge itinerary Stakeholder mapping
7 Day research plan Problem definition

35. Step 1: Discover
•The first quarter of the double diamond model marks the start of the project.
•Begins with an initial idea or inspiration, often sourced from a discovery
phase in which user needs are identified.
•Source/s:
•Client info
•Market research
•User research
•Design research groups
•Key skill: Managing information

36. Group Activity 1: Knowledge itinerary
1.Write a single consolidated list of
•What you do know about the problem for
Emerald and Good return
•Then, order those items in order of least
knowledgeable to most knowledgeable
2.Write a single consolidated list of
•What you do know about the solution
•Then, order those items in order of least
knowledgeable to most knowledgeable.

37. Group Activity 2: Stakeholder Mapping
1.Start with Emerald or Good return in the
middle of a page/whiteboard/screen.
2.Map out stakeholders
3.Define relationships
4.Rank each stakeholder and relationship on a
scale of 1-7 based on your knowledge of
them/it
•1 being least knowledgeable
•7 being most knowledgeable

38. Key points and relevant theories
3
Key points
Expansion to global market
Businessmodel
Relevant theories/frameworks
Can you mention any theories or
frameworks (from IB, MKTG or MGMT)
that could be linked with the
challenges?

39. Group activity 3- 7-day research plan
1.Write knowledge itinerary for your projects (Qantas or Emerald)
2.Each group to produce a 7-day research plan.
3.Each person should be responsible for preparing a half page on
• A key element about the problem, concepts, ideas that you
aren’t knowledgeable about, or
• A key element about the solution that you aren’t
knowledgeable about
• A key stakeholder that you aren’t knowledgeable about

40. 2
7-day research plan
2
Key elements
Problem/ Solution/
Sources Analysis Responsible DueDate
Day 1
Day 2

41. Group activity 4: Problem Definition
–The problem of [Describe a problem they have]
–Affects [Who are the stakeholders affected by the problem?]
–The impact of which is [What is the impact of the problem?]
–You could go further to…[Additional impact(s) of the problem?]
–A successful solution would be [List the critical benefits or key capabilities
that the solution–however implemented –must have to be successful]

42. SES participation
•SES -Student Experience Survey
(participation)