The global automotive radar market is set to expand 22% CAGR
from 2020 to 2025, amounting to $7.3 billion by 2025. This growth is
due to the higher acceptance of advanced driver support
(ADAS) and self-driving cars. Radar serves as a distinct sensor
technology that makes ADAS attributes like autonomous emergency
braking, adaptive cruise control, blind spot detection, and lane
change support possible.
Background
Safety Sells Cars
‘Safety isa paramount concern
inthe transition from L2 to fully
autonomous LS vehicles, with
‘consumers and automotive
‘companies focusing on it. The
old saying "safety sell cars"
Regulation Leads the
Way
Consumer awareness of
advanced safety features is
growing globally, accompanied
by regulatory efforts ed by the
global New Car Assessment
Multimodal Sensor
Technology
Achieving safety in
‘autonomous vehicles requires a
balanced approach to sensor
technology, such as cameras,
RADAR and LIDAR, as no single
holds true today. Program (NCAPS) technology is sufficient for fully
autonomous driving or
advanced driver assistance
systems (ADAS),
Importance of Radar Enhancing Radar Testing Challenges
Resolution
For vehicle safety applications,
RADAR and camera sensors
are crucial with cameras
recognizing and classifying
objects, and RADAR sensors
providing vital capabiities for
low light and challenging
‘weather conditions, including
vehicle to-object distance,
depth, and velocity
Improving RADAR resolution
remains a challenge, especially
with angular resolution, which
is essential for many functions.
Manufacturers are exploring
techniques like multiple input
multiple output (MIMO) to
enhance angular resolution
without significantly increasing
costs,
‘Automotive manufacturers,
researchers, and testing
facilties use a combination of
Controlled test environments,
simulation, hardwarein-the-
loop (HIL) testing, field testing,
‘and advanced testing
equipment to thoroughly
evaluate radar systems for
ASGARD
Automated Signature
Generator for Automotive
Radar Verification
UniqueSec AB is an innovative company, based in
Gothenburg, Sweden. We design and develop
systems and solutions for verification of
autonomous vehicles and driver assistance system
(ADAS) by testing automotive radars.
Dr. Kasra Haghighi
Dr Kasra Haghighi got his PhO in communication
engineering and cognitive radio from Chalmers
University of technology and has been the winner of
several national and international innovation and
nvention awards. He has also co-founded few tech
startups. He is an IEEE senior member
Management Team
|
BR N
Fahimeh Rafıeinia
Fahimeh Rafıeinia is an expert in the areas of radar
signal processing and radar target simulation. She is
an IEEE senior member and since 2020 serves as the
chair of IEEE P3116 working group on automotive
radar standardization,
Toktam Bagheri, MSc. Board member, technical
expert, and product owner within ADAS and
autonomous driving, and radar and signal processing
expert with more than 10 years of experience
at Autoliv Research, Volvo cars and Zenuity
Market sectors for radar target simulation in early-
‘stage development and validation are vehicle
€117B manufacturers (OEMS) ther suppers (Jemand
tier 2s), companies who develop autonomous driving
€2.5B een
° ‘consultancy companies who provide service to
(OEMs or their supplers
Global Vehicle Global Vehicle R&D Estimated Global
Market Spend Advanced Radar
Testing Market
Targeted market in 2023
Ox. €2.5B
Go-to-Market Strategy
Leverage Existing Relationships
Reach out to existing contacts at automotive OEMs and Tier
1 suppliers to introduce our radar testing equipment and
explain how it can improve their ADAS development and
validation
Onboard More Partners
Actively seek partnerships with additional automotive OEMs,
Tier 1 suppliers, and ADAS component suppliers to expand
access to potential customers.
Establish Reseller Network
Hire and educate authorized resellers to promote our radar
testing items in vital locations to boost sales reach
Participate in Industry Events
Exhibit and sponsor relevant industry events to showcase
products and make new contacts with potential automotive
radar testing customers.
Financial Projection (€)
30m
55 Y
20m
CAGR 2024-2029
10m
0
10m
2024 2025 2026 2027 2028 2029
O Projected sales @ car
Planned Use of Investment
In order to realize our business plan for the coming 36 months, we are looking for an investment of €5M for
the period 2024-2025. This will allow us to build an organization capable of delivering more than 25
ASGARD units yearly whilst staying ahead in technological advances.
Expand Engineering Gain capacity to simultaneously work on RED, testing
Team and delivery.
Build Sales Team | Building local presence in European, North American
and Asian markets.
‘Strengthen and Maintain
Meee MANI Ensure that new innovations are adequately protected.
Increase Marketing | Attending exhibitions, travel expenses and targeted
‘Activities marketing efforts.
Ensuring future scaleability by boosting management,
Build for Future Scale ame