UNIT-3 NATIONAL TOURISM POLICY part 2.pptx

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1. UNIT- 3 NATIONAL TOURISM POLICY

2. Tourism Policy A Definition Tourism Policy can be defined as “ A set of regulations, rules, guidelines, directives, and development /promotion objectives and strategies that provide a framework within which the collective and individual decisions directly affecting tourism development and the daily activities within the destinations are taken. ”

3. The Ministry of tourism headed by the ‘Union Minister for Tourism’ is the nodal agency for the formation of national policies and programs related to tourism. It also coordinates all the activities of the central government agencies, state government under takings and the private sector for the development and promotion of tourism. The sixth plan marked the beginning of a new era when tourism began to be considered as a major instrument for social integration and economic development. Indian Tourism Policy

4. National Tourism Policy 1982

5. Swagat (Welcome) Suchana (Information) Suvidha (Facilitation) Suraksha (Safety) Sahyog (Cooperation) Samrachana (Infrastructure Development ) Six broad areas ( 6’S )

6. Objectives of the tourism policy 1982 To promote balanced socioeconomic –development . Promote and preserve the rich heritage and culture of India. Create employment opportunities

7. It becomes a unifying force nationally and internationally fostering better understanding through travel. It brings socio-economic benefits to the community and the State and nation. Encourages individuals to participate in tourism development and also create interest in local youth. Gives importance to conservation of heritage, natural environment, development and promotion of tourist products. Tourism Policy of 1982

8. The policy encourages public private partnership for tourism growth. Realizing that tourism is a multi sectoral activity The policy implies to facilitate larger funds to tourism infrastructure. Recognizes that high quality standards in services, hotels and tourism related industries . The policy creates tourism economic zones, circuits and tourism areas.

9. TOURISM POLICY 2002

10. The policy document seeks to enhance employment potential within the tourism sector as well as to foster economic integration through developing linkages with other sectors. Broadly the policy paper attempts to: Position tourism as a major engine of economic growth . Focus on domestic tourism as a major driver of tourism growth. Position India as a global brand to take advantage of the burgeoning global travel trade and the vast untapped potential of India as a destination. Tourism Policy 2002

11. Promote PPP(Public Private Partnership). Create and develop integrated tourism circuits based on India’s unique civilization, heritage, and culture. Ensure that the tourist to India gets physically invigorated, mentally rejuvenated, culturally enriched, spiritually elevated and “feel India from within”

12. It suggested that tourism not only generates government revenue, foreign currency, but also provides an optimal use of India’s scarce resources, sustainable development, high quality employment (especially to youngsters, women and disabled people), and finally peace, understanding, national unity and stability. National Tourism policy 2002

13. Impacts or outcomes of 2002 Policy

14. National Action Plan for Tourism was presented to the Parliament in May 1992. It outlined the importance of the industry in the global context and in the national context, its effect on employment generation, foreign exchange earnings etc. It recognized the great potential, which existed in the country for the development of tourism and the tremendous scope for accelerated growth. National Action Plan, 1992

15. I. Socio-economic development of the area. II. Increase in the employment opportunities. III. Preservation of national heritage and environment. IV. Optimization of foreign exchange earnings through international tourism. V. Increase in India’s share of world tourism. Objectives of the National Action Plan of 1992:

16. I. Creation of Special Tourism Areas as notified zones for intensive investment and development. II. Starting the Scheme for giving Assistance for Special Tourism Areas (ASTA) for providing finances for tourism and tourism related industry in specified areas/circuits. III. Special category of Heritage Hotels/Health Resorts to be created and provided. a. Technical/consultancy help b. Loans for financial institutions c. Interest subsidy d. Marketing and operational expertise. Strategies

17. IV. Tourism trains to be started on important tourist routes based on the success of Palace-on-wheels. V. River cruises to be operated in specified circuits. VI. Revamping of foreign offices to make them more accountable in terms of specified targets. VII. Information revolution; information system to be revamped to provide positive projection of India in all leading markets. VIII. Special airline/hotel packages for selected tourist destinations. IX. Provision of information counter for airlines, trains, hotels, tourist information at major international airports.

18. Punjab has all the elements which a destination can ever aspire for, w ith its rich and varied cultural, and historical and religious heritage, natural and scenic beauty, human-made attractions, a wealth of folklore, fairs, festivals, cuisine, arts and crafts, and above all, a very warm and hospitable people. Punjab has a glorious history and it is famous as the land of the great Sikh Gurus. It has a world-class heritage of religious shrines, forts and palaces, ancient and historical monuments, wetlands and areas of natural beauty. It is also famous for its handicrafts, woodcrafts and intricately designed rich traditional patterns, motifs and needlework products TOURISM POLICY OF PUNJAB

19. Due to its rich historical legacies, forts, religious shrines, wetlands, arts and handicrafts, the State offers a wide variety of savors to all kinds of visitors The policy vision and goal aim at attracting high-value tourism through responsible and sustainable development of sensitive tourism resources, will constitute the core of the State’s tourism policy. The policy includes key principles that underpin the vision (e.g. local communities’ involvement, concentration on small and medium-sized business development, an emphasis on local job and income creation, special consideration for women and youth, environmental preservation and conservation, etc.), and set long-term targets for tourism growth and establish the positioning upon which Punjab as a destination will differentiate itself from other competing tourism destinations.

20. The policy vision for the next five years is to establish Punjab as a world-class destination, offering a unique, different and memorable experience to tourists, ensuring sustainable and responsible tourism development, and firmly turning tourism into an engine for fostering socio-economic development in the State. VISION:

21. The Government’s mission is to work relentlessly to double the annual tourist visits in the State from 25 million to 50 million in the next five years by creating new infrastructure and improving the existing one, particularly on site facilities such as access roads, parking lots, public toilets, food and beverage retail outlets, appropriate product development, promoting tourism through effective and efficient marketing and promotion campaigns, forging partnerships with private sector for investments in tourism-related projects, building linkages with travel and tourism trade, and development of appropriate human resources to provide quality services and facilities to tourists. MISSION: