Unlock smarter healthcare insights with Veeva Compass.

In the fast-paced world of life sciences, having the right information at the right time is essential for success. For commercial teams, medical affairs, and market analysts, access to clean, reliable, and connected data is the foundation of any effective strategy. However, sourcing, cleaning, and integrating disparate datasets is a massive challenge that consumes time and resources.

This is the precise challenge Veeva Compass is designed to solve.

Veeva Compass is a suite of commercial data products for the U.S. life sciences industry. It provides patient, prescriber, and payer data that is clean, integrated, and ready for analysis. This allows teams to plan more effectively, execute faster, and make confident, data-driven decisions.

Veeva Compass is not a software application you log into. It is a commercial data product that provides clean, pre-integrated, and longitudinal healthcare data for the U.S. market. Veeva sources raw data from a vast network, then cleans, refines, and connects it to deliver a ready-to-use dataset.

The data suite includes:

Compass Patient Data: Provides a longitudinal view of the de-identified patient journey, including diagnoses, procedures, and treatments.
Compass Prescriber Data: Offers detailed, projected data on prescribing behavior, allowing teams to understand which healthcare professionals (HCPs) are prescribing which products and to whom.
Compass Payer Data: Delivers national and sub-national data on medical and pharmacy claims for a complete view of market access and reimbursement trends.

1. [email protected]
VEEVA COMPASS:
UNLOCKING SMARTER
HEALTHCARE DATA
FOR PHARMA

2. What is Veeva Compass?
Veeva Compass is a commercial data product
designed for the U.S. life sciences industry. It
delivers clean, pre-integrated, longitudinal
healthcare data, providing a reliable source for
patient, prescriber, and payer information to
power advanced analytics and decision-
making.

3. Core Data Products of
Veeva Compass
Compass Patient Data: Tracks the de-identified
patient journey including diagnoses,
procedures, and treatments.
Compass Prescriber Data: Provides insights into
prescribing behaviors at healthcare professional
and organization levels.
Compass Payer Data: Contains medical and
pharmacy claims data revealing market access
and reimbursement trends.

4. Key Benefits of Using Veeva
Compass
Accurate, regularly refreshed data ensures up-
to-date market insights.
Advanced data cleaning and validation reduce
errors and enhance reliability.
Built-in HIPAA compliance protects patient
privacy.
Seamless CRM integration displays data in
Veeva CRM dashboards for real-time insights.

5. Who Should Use Veeva
Compass?
Ideal for commercial, marketing, medical
affairs, and market access teams, Veeva
Compass helps optimize sales territories,
analyze patient journeys, and refine access
strategies with integrated and actionable
data.

6. Real-Life Use Case
For example, a diabetes drug launch can
leverage Compass data to identify high-
prescribing doctors, analyze competitive
product use, understand patient treatment
paths, and create targeted, data-driven
marketing and sales plans.

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