Updated Willow 2025 Media Deck_280225.pdf

Updated Willow Deck

1. Willow Cricket North
America 2025

2. The second most
popular sport worldwide
Watched by the
fastest growing segment
in North America
Reaches out to
50%+ of the South Asian
audience in North America
CRICKET:
QUICK BYTES
GLOBAL POPULARITY
& DEMOGRAPHIC
Cricket global fan base
between the ages of 16 and 69
1+
Billion
Average age of a cricket fan
34
Years
Female fans among the
surveyed group of 300 Mn+
39 %
Following for T20 as the
most preferred format
92 %
LEAGUES & TOURNAMENTS
National and International
tournaments throughout the year
100 %
SOURCE: The World of Cricket - Global Market Research 2019 | ESPN CRIC INFO 01

3. CRICKET:
QUICK BYTES
PROJECTIONS FOR CRICKET MARKET IN
NORTH AMERICA & GLOBALLY
Projected Reach in 2025 will be
US $98.24 Million
in North America
US $3.84 Billion
Globally
Expected annual growth rate (CAGR 2025-2029)
1.66% in North
America
2.55%
Globally
Projected market volume of
US $104.95 Million
in North America
US $4.29 Billion
Globally
Projected market volume of
US $104.95 Million
in North America
US $4.29 Billion
Globally
Projected average revenue per user (ARPU)
US $16.03 in
North America
US $29.17
Globally
Number of users expected by 2029
6.3 Million in
North America
149 Million
Globally
User penetration in 2025
1.2% in North
America
1.7%
Globally
Source: Statista 2024 02

4. WILLOW USA
Willow TV is North America’s premier 24 x 7 HD
cricket broadcaster, delivering live and on-
demand coverage of international matches, IPL,
ICC World Cup, Major League Cricket, and more.
Willow TV offers HD streaming, full-match
replays, customized highlights, interactive
scorecards, expert commentary, and extensive
coverage from nearly every major cricket board
and tournament worldwide.
03

5. D2C - DIRECT TO CONSUMER
Direct-to-consumer refers to selling
products directly to customers, bypassing
any third-party retailers, wholesalers, or
any other middlemen
C&S - CABLE AND SATELLITE
Direct to home and cable networks
OTT - OVER THE TOP MEDIA
An over-the-top media service is a media
service offered directly to viewers via the
Internet
WILLOW USA
COVERAGE & REACH
BROWSER FRIENDLY
OS FRIENDLY
Reaches out to 5.9Mn+ South Asians in USA
Annual 4,000 hrs+ Live Programming
04

6. CORE AUDIENCE
SOUTH ASIAN OVERVIEW
Asian Indians contribute to 79% of the
total South Asian Population in the US
70.9% South Asians are in Management,
Business, Science & Arts Occupations
with a $146,490 Median HH Income
Total South Asian Population: 5,964,172
+- 1.4% margin of error
Asian Indians
4,713,643
Sri Lankan
68,525
Pakistani
607,713
Nepalese
208,748
Bangladeshi
289,423
79%
Source: ACS 2023 05

7. Male Female
Asian Indians
75.1 % are in Management, Business,
Science & Arts Occupations
$157,005 Median HH Income
62.4% have owner occupied housing units
84.4% have a private health insurance
52.2% 47.8%
Foreign Born US Natives
0 5 10 15 20 25 30 35
Less than 18 years
18-34 years
35-54 years
55-74 years
75 years
22
25
35
14
4
60.2% of the Asian
Indian population
is in the age group
of 18-54 Years
69.1% 30.9%
CORE AUDIENCE
ASIAN INDIAN OVERVIEW
Source: ACS 2023 06

8. Willow ESPN USA TNT: Turner Network Television FOX Sports 1 Golf Channel Tennis Channel MLB Network NFL: National Football League Network Fox Sports 2 CBS Sports Netwrok NHL Network Big Ten Network
$100,000 - $124,999 $125,000 - $149,999 $150,000 - $174,999 $175,000 - $199,999 $200,000 - $249,999
0
50
100
150
200
250
300
129
112
94
99
110
119
99
111
102105106
123
105
157
121
92
107
117
111
91
109
104101
106
139
162
116
84
94
114
126
112109
9698100
136
223
122
82
98
121
127
116
108
9897
104
150
282
128
74
90
126
147
135
110
9295
108
167
AUDIENCE
PROFILE USA
Willow viewers index highest among the
100k - 250k income bracket
AFFLUENCE
Willow TV CBSSPT ESPN FOXSP1 FOXSP2 NFLNET NHLTV TENNIS
0
20
40
60
80
100
120
140
129
140
137
104
113
99
111
121
107
99
106
93
96
101
90
109
119
104
112
125
108
93
96
84NETWORK DEMOGRAPHIC
Willow indexes highest among
Adults 25-54, Males 25-54 and
Women 25-54 as compared to
other sports networks in USAdults 25-54 Males 25-54 Females 25-54
Source: Comscore TV FY 2024 07

9. Willow TV ESPN ESPN 2 Fox Sports 1 NFL: National Football League Network Tennis Channel NBA TV CBS Sports Fox Sports 2 NHL Network
Willow TV ESPN ESPN 2 Fox Sports 1 NFL: National Football League NetworkTennis Channel NBA TV CBS Sports Fox Sports 2 NHL Network
0
50
100
150
200
250 242
172
199
125
120
117
120
115
118
106 107 107
102
114
101
139
86
138
97
124
96
124
111
120
91
97
100
153
125
133
AUDIENCE
PROFILE USA
Willow viewers are educated, affluent and have young
adult children living at home
EDUCATED, AFFLUENT AND YOUNG DEMOGRAPHIC
Source: Source: Comscore TV FY 2024 – Live Persons Data Index 08
HHI
$200,000+
Composition
A35-54 & A18-24
HH W/ Education
Graduate School
39% of Willow viewers are under
34 years of age

10. Apple
0
50
100
150
200
187
85
106
102
97
88
146
99
111
129
Orbitz
0
50
100
150
200
250244
82
111
104
98
94
133
102
115
127
Verizon
0
50
100
150
200
157
97
111 108
113 112
82
90
103 106
Subway Sonic KFC Arbys
0
20
40
60
80
100
120
140
139
54
43
60
56
134
55
34
65
48
133
43 44
47
51
127
33
23
36
28
Delta Airlines
0
50
100
150
200
178
92
110108
97
93
123
90
112
133
Lyft
0
50
100
150
200
250
229
86
110
106
9897
129
135
99
115
Avis Rent a Car
0
50
100
150
200
170
81
112
108
97
92
153
100
114
126WILLOW FOX SPORTS 2 ESPN ESPN 2 FOX SPORTS 1 NFL TENNIS CHANNEL CBS Sports Network NHL NETWORK
WILLOW VIEWERS ARE APPLE PRODUCT USERS
WILLOW VIEWERS TRAVEL PREFERENCES
WILLOW VIEWERS ARE VERIZON WIRELESS CUSTOMERSWILLOW VIEWERS VISIT QUICK SERVICE RESTAURANTS
AUDIENCE
LIFESTYLE CHOICES
Willow programming as compared to other Sports
Networks over-indexes among households that buy luxury
products, like to travel and visit quick-service restaurants
AT A GLANCE
Source: Comscore TV FY 2024 09

11. WILLOW TV Fox Sports 2 ESPN ESPN 2 FOX SPORTS 1 NFL TENNIS CHANNEL NBA TV
CBS Sports Network NHL Network
Sunoco Gulf Oil Wawa Gas BP
0
50
100
150
200
172
108
106
101102102
85
104103
128
160
105
99
9493
98
86
94
109
147
137
93
107
104103
105
96
103
101
110
136
105
112
110
106
101
84
111
93
111
WILLOW TV Fox Sports 2 ESPN ESPN 2 FOX SPORTS 1NFL TENNIS CHANNEL
NBA TV CBS Sports Network NHL Network
Toyota Sienna Toyota Corolla Toyota Highlander Toyota RAV4 Toyota Camry
0
50
100
150
200
250
300
350 341
95 94
85
98
122
101101
95
98
116
110
137
218
93
118118
9799
92
87
116118
97
9393
101
81
116
191
118
115
121
99
94
WILLOW VIEWERS - PREFERRED AUTOMOBILEWILLOW VIEWERS - PREFERRED GAS STATIONS
Source: Comscore TV FY 2024 10
AT A GLANCE
AUDIENCE
LIFESTYLE CHOICES

12. VIEWING
PREFERENCES
Fox Sports 2 ESPN FOX SPORTS 1NFL TENNIS CHANNEL CBS Sports Network NHL Network MLB Network Big Ten Network
0.00
10.00
20.00
30.00
40.00
50.00
35.21
46.18
17.49
14.72
18.42
16.12
8.18
17.51
8.90
DUPLICATION WITH GEC & MAINSTREAM
SET Colors ZEE TV TV Asia
0.00
10.00
20.00
30.00
40.00
50.00
37.87
45.85
27.81
45.37
Willow's audience duplication with GEC & Mainstream Sports
Networks like ESPN & Fox Sports 2 indicates a similar audience
entertainment & sports consumption pattern
Source: Comscore TV FY 2024 11

13. Willow TV SET Colors Zee TV
Jan Feb Mar Apr May June July AugustSeptemberOctoberNovemberDecember
0
100,000
200,000
300,000
400,000
COMPARISON: MAINSTREAM
& GEC MONTHLY RATINGS
HH TOTAL AUDIENCE
TOTAL HOURS VIEWED
Willow TV SET Colors Zee TV
Jan Feb Mar Apr May June July AugustSeptemberOctoberNovemberDecember
0
5,000,000
10,000,000
15,000,000
20,000,000
ICC T20 Men’s
World Cup
ICC T20 Men’s
World Cup
WILLOW TV Fox Sports 2 ESPN FOX SPORTS 1NFL TENNIS CHANNEL CBS Sports Network NHL Network
MLB Network Big Ten Network
0.00
5.00
10.00
15.00
20.00
25.00
30.00
35.00
32.83
5.08
12.92
2.23
3.83
16.91
1.92
2.45
8.79
1.28
LIVE GAME HOURS (HRS/V-HH)
Live Games hours – Willow indexes high and
attracts high viewership during Live matches
regardless of time
Source: Comscore TV FY 2024 12
Willow attracted 372K+ unique
audiences on TV feed with 19.9Mn+
HRS/V-HH during ICC T20 Men’s
World Cup 2024

14. WILLOW TOP
INDEXING MARKETS
Source: Comscore TV FY 2024 13

15. SERIES TO WATCH
OUT FOR IN 2025
14

16. GROUP A Bangladesh, India, New Zealand, Pakistan
GROUP B Australia, Afghanistan, England, South Africa
ODI 19TH FEB - 9TH MAR
ICC CHAMPIONS TROPHY 2025
The 15-match, eight-team event returns for the first time since the last
edition in 2017.
Format: Group Stage and Knockout Stage
Eight qualified teams divided into two groups of four, will play against
the three teams in their respective group – for a total of twelve
matches.
The top two teams in each group will advance to the knockout stage.
The knockout stage will consist of 2 semi-finals and a final.
A total of 15 matches will be played over 19 days.
Defending Champion: Pakistan
Venue
Lahore, Karachi and Rawalpindi will host the matches in Pakistan Dubai
will host the matches in the UAE
15

17. THE
FINAL
LIST OF
QUALIFIED
TEAMS
Afghanistan, Australia, Bangladesh, Canada, England,
India, Ireland, Namibia, Nepal, Netherlands, New
Zealand, Oman, Pakistan, Papua New Guinea (PNG),
Scotland, South Africa, Sri Lanka, West Indies, Uganda,
United States of America (USA).
T20 21ST MAR – 25TH MAY
TATA IPL 2025
TATA IPL 2025 will be the 18th edition of the Indian Premier League. The
tournament will feature ten teams competing in 74 matches
Format: Group Stage and Playoffs with the top 4 teams
Qualifier 1 - Top 2 teams compete, winning team qualifies for Finals;
Eliminator - Remaining 2 teams compete, losing team is eliminated;
Qualifier 2 - Played between the winner of Eliminator and losing team
of Q1 compete to qualify for Finals.
Finals is played between the Winner of Q1 and Winner of Q2
Defending Champions: Kolkata Knight Riders
Venue
Kolkata will host the opening ceremony and the final at the Eden
Gardens as the defending champions
16

18. T2O JUN - JUL (TBC)
MAJOR LEAGUE CRICKET 2025
Cognizant MLC 2025 will be the 3rd season of Major League Cricket.
There will be 6 teams competing in 34 Matches.
MLC is a professional Twenty20 cricket league in the United States,
operated by American Cricket Enterprises (ACE) and sanctioned by USA
Cricket.
Format: Round Robin and Playoffs
Defending Champion: The Washington Freedom
Venue
USA - Grand Prairie Stadium in Grand Prairie, Texas, and Church Street
Park in Morrisville, North Carolina
THE SIX
FOUNDING
MLC
TEAMS
WILL PLAY
Los Angeles Knight Riders, MI New York, San Francisco
Unicorns, Seattle Orcas, Texas Super Kings and
Washington Freedom.
17

19. T2O 14TH AUG - 21ST SEP
CARIBBEAN PREMIER LEAGUE 2025
Republic Bank CPL 2025 will be the 13th season of the
Caribbean Premier League, the domestic Twenty20 cricket
league that will be played in the West Indies.
There will be 6 teams competing in 34 Matches.
Format: Round Robin and Playoffs
Defending Champion: Saint Lucia Kings
Venue
6 countries in the Caribbean - Antigua and Barbuda, Barbados,
Guyana, Saint Kitts and Nevis, Saint Lucia, and Trinidad & Tobago.
THE SIX
TEAMS
THAT
WILL PLAY
Antigua & Barbuda Falcons, Barbados Royals, Guyana
Amazon Warriors, St Kitts & Nevis Patriots, Saint Lucia
Kings, Trinbago Knight Riders
18

20. THE EIGHT
TEAMS
THAT
WILL PLAY
Birmingham Phoenix, London Spirit, Manchester
Originals, Northern Superchargers, Oval Invincibles,
Southern Brave, Trent Rockets, Welsh Fire
THE 100 5TH - 28TH AUG
THE HUNDRED 2025
The 2025 The Hundred season will be the 5th season of The Hundred, a
professional franchise 100-ball cricket tournament by England & Wales
Cricket Board, involving eight men's and women's teams located in
major cities across United Kingdom.
Men's & Women's 8 Teams each | 68 matches, Women-34 & Men's 34
Format: Group Stage & Knockouts
Defending Champion:
Men's - Oval Invincibles | Women's - London Spirit
Venue: United Kingdom
19

21. TEST
17TH NOV ’25 -
9TH JAN ’26
THE ASHES 2025 - 26
The 2025–26 Ashes series is an upcoming series of Test cricket
matches to be played between Australia and England in Australia,
between The five-match series will form part of the 2025–2027 ICC
World Test Championship.
Format: Round Robin and Playoffs
Defending Champion: Australia
Venue
The five venues will be the Perth Stadium, the Gabba, the Adelaide
Oval, the Melbourne Cricket Ground and the Sydney Cricket Ground.
20

22. THE
TEAMS
THAT
WILL PLAY
The Big Bash League features 8 city-based franchises.
T20
BIG BASH LEAGUE 2025
The Big Bash League (BBL) also known as the KFC Big Bash League, is an
Australian men's professional club Twenty20 cricket league, which was
established in 2011 by Cricket Australia.
Format: Double round-robin and Knockout finals
Defending Champion: Hobart Hurricanes
Venue
BBL matches are played in Australia during the summer (Dec to Feb)
15TH DEC ’25 -
27TH JAN ’26
21

23. NOV- DEC (TBC)
2 TESTS
3 ODI | 5 T20I
2 TESTS OCT (TBC) 3 ODI | 5 T20I OCT (TBC)
3 ODI | 5 T20 22ND JAN - 12TH FEB 5 TESTS 20TH JUN - 4TH AUG 3 ODI | 3 T20I AUG (TBC)
INDIA BILATERAL SERIES 2025
INDIA TOUR OF ENGLAND ENGLAND TOUR OF INDIA BANGLADESH TOUR OF INDIA
INDIA TOUR OF WEST INDIES AUSTRALIA TOUR OF INDIA INDIA TOUR OF SOUTH AFRICA
22

24. 3 T20I | 3 ODI 28TH JUN - 22ND JUL
WOMEN'S SERIES 2025
WOMEN'S INDIA TOUR OF
ENGLAND
1 TEST|
3 ODI | 3 T20I 12TH JAN - 2ND FEB
WOMEN'S ASHES
22 T20 14TH FEB - 15TH MAR
WOMEN'S PREMIER LEAGUE
59 T20 AUG - SEP (TBC)
WOMEN'S CARIBBEAN PREMIER
LEAGUE
23 T20I AUG - SEP (TBC)
ICC WOMEN'S WORLD CUP
44 T20
DEC ’25 - JAN ’26 (TBC)
WOMEN'S BIG BASH LEAGUE
2 TEST |
3 ODI | 5 T20I TBC
INDIA TOUR OF SOUTH AFRICA
23

25. T20 FEB - MARCH 2026
ICC MEN'S T20 CWC 2026
The ICC Men's T20 World Cup is a premier international cricket
tournament organized by the International Cricket Council (ICC),
featuring national teams in the Twenty20 format. This tournament was
notable for featuring a record 20 teams, divided into four groups of five.
Looking ahead, the ICC Men's T20 World Cup continues to grow in
popularity, with the next edition scheduled for 2026 with 55 Matches
scheduled.
Format: Group stage, Super 8s and Knockout stage
Defending Champion: India
Venue
India and Sri Lanka
24

26. PERFORMANCE
OVERVIEW 2024
25

27. Ind vs Pak - 19th Match Eng vs WI - 42nd Match Ind vs BD - 47th Match Afg vs Aus - 48th Match USA vs Eng - 49th Match WI vs SA - 50th Match 1st Semifinal - SA vs Afg 2nd Semifinal - Ind vs Eng Final - Ind vs SA
0
200,000
400,000
600,000
800,000
1,000,000
292,943
237,982
862,182
171,345
144,297
306,446
181,383
156,428
311,971
168,740
145,283
294,316
163,399
145,338
229,377
185,663
156,246
298,174
186,626
161,223
299,432
201,137
166,186
507,171
239,490
201,629
490,211
ICC MEN’S T20 WORLD
CUP 2024 OVERVIEW
Total Hrs Viewed Live
10.79 Mn Hrs
Total Hrs Viewed Highlights
4.10 Mn+ Hrs
TV
Average Uniques Tune In Live
78K+
Average Set Top Box Tune In Live
150K+
Average Time Spent watching
Live
36+ mins
Average Uniques across
Group Stage & Playoffs
159K+
DIGITAL
Average Uniques across SF1,
SF2 & Finals
60+ mins
#1
#2
#3
26
Total hours viewed across select few matches

28. 2024 SERIES
OVERVIEW
Total Hrs Viewed Live
9.9Mn Hrs
Total Hrs Viewed Highlights
0.82Mn+ Hrs
Average Uniques Tune In Live
39K+
Average Set Top Box Tune In Live
77K+
IPL 2024
TV DIGITAL
Average Time Spent watching
Live
49+ mins
Average time spent watching
Qualifier 1, Qualifier 2, Eliminator
& Finals
60+ mins
Average Uniques across Live,
Highlights, Replays
82K+
PSL 2024
TV DIGITAL
Total Hrs Viewed Live
1.4Mn Hrs
Total Hrs Viewed Highlights
0.70Mn+ Hrs
Average Uniques Tune In Live
15.4K+
Average Set Top Box Tune In Live
34.9K+
Average Time Spent watching
Live
40+ mins
Average Uniques across Live,
Highlights, Replays
15K+
Source: Comscore TV Rentrak Ratings 27

29. TV DIGITAL
Total Hrs Viewed Live
1.0Mn Hrs
Total Hrs Viewed Highlights
412K+ Hrs
Average Uniques Tune In Live
14.1K +
Average Set Top Box Tune In Live
36.4K+
MLC 2024
Average Time Spent watching
Live
37+ Mins
Average Uniques across
Eliminator, Qualifier, Challenger
& Finals
13 K+
2024 SERIES
OVERVIEW
TV DIGITAL
CPL 2024
Total Hrs Viewed Live
3.2Mn+ Hrs
Total Hrs Viewed Highlights
682K+ Hrs
Average Uniques Tune In Live
36K+
Average Set Top Box Tune In Live
64.8K+
Average Time Spent watching
Live
41+ mins
Average Uniques across Live,
Highlights, Replays
114K+
Average Uniques across SF1, SF2
& Finals
60+ mins
Source: Comscore TV Rentrak Ratings 28

30. TV DIGITAL TV DIGITAL
Total Hrs Viewed Live
301K+ Hrs
Total Hrs Viewed Highlights
226K+ Hrs
Average Uniques Tune In Live
23.8K+
Average Set Top Box Tune In Live
49.7K+
INDIA TOUR OF SOUTH AFRICA 2024
Average Time Spent watching
Live
77+ mins
Average Uniques across Group
Stage & Playoffs
39K +
BANGLADESH TOUR OF INDIA 2024
Total Hrs Viewed Live
547K+ Hrs
Total Hrs Viewed Highlights
621.5K+ Hrs
Average Uniques Tune In Live
10.4K+
Average Set Top Box Tune In Live
18.65K+
2024 SERIES
OVERVIEW
Average Time Spent watching
Live
46+ mins
Average Uniques across Group
Stage & Playoffs
40K+
Source: Comscore TV Rentrak Ratings 29

31. TV DIGITAL
INDIA TOUR OF AUSTRALIA 2024 - 25
Total Hrs Viewed Live
3.09Mn+ Hrs
Total Hrs Viewed Highlights
862K+ Hrs
Average Uniques Tune In Live
26.7K+
Average Set Top Box Tune In Live
40.7K+
2024 SERIES
OVERVIEW
Average Time Spent watching
Live
52+ mins
Average Uniques across Group
Stage & Playoffs
110K +
TV DIGITAL
NEW ZEALAND TOUR OF INDIA 2024
Average Time Spent watching
Live
42+ mins
Average Uniques across Group
Stage & Playoffs
54K +
Total Hrs Viewed Live
682K+
Total Hrs Viewed Highlights
385K+ Hrs
Average Uniques Tune In Live
8.5K+
Average Set Top Box Tune In Live
14K+
Source: Comscore TV Rentrak Ratings 30

32. TV DIGITAL
Total Hrs Viewed Live
576K+ Hrs
Total Hrs Viewed Highlights
135K+ Hrs
Average Uniques Tune In Live
21.16K+
Average Set Top Box Tune In Live
47.2K+
INDIA TOUR OF SRILANKA 2024
Average Time Spent watching
Live
45+ mins
Average Uniques across Group
Stage & Playoffs
41K+
2024 SERIES
OVERVIEW
Source: Comscore TV Rentrak Ratings 31

33. TV DIGITAL
Total Hrs Viewed Live
801K+ Hrs
Total Hrs Viewed Highlights
503K+ Hrs
Average Uniques Tune In Live
12.6K+
Average Set Top Box Tune In Live
32K+
ICC WOMEN’S T20 WORLD CUP 2024
2024 SERIES
OVERVIEW
Average Time Spent watching
Live
39+ Mins
Average Uniques across Live,
Highlights, Replays
12 K+
TV DIGITAL
Total Hrs Viewed Live
217K+ Hrs
Total Hrs Viewed Highlights
105K + Hrs
Average Uniques Tune In Live
11.4K +
Average Set Top Box Tune In Live
28.5K+
WOMEN’S CPL 2024
Average Time Spent watching
Live
31+ mins
Source: Comscore TV Rentrak Ratings 32

34. CALENDAR 2025
33
EXCLUSIVE BROADCAST & STREAMING
RIGHTS TO MAJOR EVENTS FROM TOP
CRICKET PLAYING NATIONS

35. Live Video spots air during natural breaks
Viewers stay tuned in, not to miss the action
MULTIPLE BRANDING
OPPORTUNITIES IN EACH GAME
VIDEO SPOTS:
Mid Overs Live Games, Preview, Review, Mid-
Innings, Re-runs, Non Live & Shoulder Content
IN-GAME BRANDING:
Dynamic/Static Lower Thirds, Logo Bugs
NON LIVE BRANDING:
TICKERS
LIVE & HIGHLIGHTS SPONSORSHIP:
Live Matches, Mid-Innings, Analysis, Drinks &
Tea Break Sponsorships
SEGMENT SPONSORSHIP:
1 Min Segments Post Live Play of the day, Fall of
Wickets, Master Blaster
ENGAGED AUDIENCE
TV SPONSORSHIP &
BRANDING OPPORTUNITIES
34

36. PRE ROLL
MID ROLL
DIGITAL
OPPORTUNITIES
During Live Match on Web,
MWeb, Mobile Apps (iOS &
Android), CTV (Apple TV,
Android TV, Roku, Fire TV,
Samsung Tizen, Xbox One)
LIVE MID ROLL
15/30 SECS
(NON SKIPPABLE)
During Live/Non-Live on
Web, MWeb, Mobile Apps
(iOS & Android), CTV (Apple
TV, Android TV, Fire TV
PRE ROLL
15/30 SECS OR
CUSTOM (SKIPPABLE)
During Live/Non-Live on Web,
MWeb, Mobile Apps (iOS &
Android), CTV (Apple TV,
Android TV, Fire TV)
SPLASH VIDEO
6 SECS (NON SKIPPABLE)
35

37. Web & MWeb
MREC
300 X 250
Web
LEADERBOARD
728 X 90
MOBILE LEADERBOARD
MWeb
320 X 50
MREC
LEADERBOARD
36
DIGITAL
OPPORTUNITIES

38. ADVANCED DIGITAL
FORMATS
SIDE-
BY-SIDE
L-SHAPED
VIDEO SAMPLE
LOWER THIRD
Non-intrusive digital ads are ads that blend
seamlessly into the user experience without
disrupting content consumption. They
prioritize user engagement over interruption,
often appearing as native ads, sponsored
content, or subtle banners. The goal is to
deliver relevant messages while maintaining
a smooth and enjoyable digital experience.
37

39. WILLOW'S INNOVATIVE
CONTENT PARTNERSHIPS
Leverage an SQR™️ code across critical moments to deliver
a personalized and curated experience to viewers as they
watch. These ads and in-program opportunities can be
activated to deliver multiple outcomes all of which can be
contextual, timely, and strategic offers making each
interaction personalized. ACTV8me platform measures the
entire purchase funnel from viewers exposure to the
branded-integration to closing the loop at the point of sale.
Amplify sponsorship
opportunities across Willow TV
with a DTC solution
User Scans
SQR Code™
Offer Redeemed
Online or In-Store
KPI’S MEASURED
User authenticated
Scan tracking (# of scans)
URL or scan methodology
Unique impressions
Location and locale
identified
Drive to native app stores
# Of Site views
Sequential offer/information
delivered based on
interactions
Device type (iOS/Android)
Time of day
Engagement rate
Engagement by
media activation
A/B testing
38

40. The ultimate sports community
among athletes, fans, and brands
through virtual watch parties with
on-camera access to talent, in-
real-life events, and content
Provides access to athletes and
celebrities for unscripted and
authentic conversations
Digital first platform for brands to
align with high profile athletes and
engage with fans through brand,
product and content integration
WILLOW'S INNOVATIVE
CONTENT PARTNERSHIPS
39

41. WILLOW'S INNOVATIVE
CONTENT PARTNERSHIPS
SUPERCHARGE FAN ENGAGEMENT
Fans can scan QR codes in real time to
participate in gamified contests with
aesthetically beautiful landing pages,
prominent brand logo placement, and
digital discount codes.
CAPTURE 3-5X MORE LEADS
Generate high quality leads from fans with
instant gratification, viral social sharing
mechanics, and proactive opt-in rates of
70% for future sales retargeting.
DRIVE MORE REVENUE
Convert high quality leads into direct
revenue with enticing second chance offers
for all fans and trackable links to inform
future purchase intent.
40

42. A FEW OF OUR ADVERTISING
PARTNERS: USA
41

43. Annual 400+ live matches
Annual 4000+ hrs Live Programming
CANADA
2.57M
INDIANS
IN CANADA
1.85 M
SOUTH
ASIANS IN
CANADA
Households
4Mn
Canadian Population
7.1%
Asians in Canada
35.1%
Visible minorities in Canada
26.7%
REACHES OUT TO
C & S
CTVFreeview across Bell, Rogers and Telus

44. A FEW OF OUR ADVERTISING
PARTNERS: CANADA

45. BE A PART OF
YOUR HOME OF
CRICKET IN NORTH
AMERICA
WILLOW