Ups presentation

1. Business English CourseBusiness English Course
Ma. Del Carmen BoloñaMa. Del Carmen Boloña
By By
Rosa E. Ramos MendozaRosa E. Ramos Mendoza
and and
Daniel GavilanesDaniel Gavilanes

2. AGENDA
 Company´s general informationCompany´s general information
 Service DescriptionService Description
 Service RangeService Range
 Unique Selling PointsUnique Selling Points
 Marketing and AdvertisingMarketing and Advertising
 MarketMarket
 FinanceFinance
 ConclusionConclusion

3. UPS Inc. means United Parcel Service.UPS Inc. means United Parcel Service.
Today UPS is a leading group in packages Today UPS is a leading group in packages
delivery services that is identified through one delivery services that is identified through one
of the most recognized and admired brands in of the most recognized and admired brands in
the world.the world.
 Company´s general informationCompany´s general information

4. Every day, they manage the flow of goods, Every day, they manage the flow of goods,
funds, and information in more than 200 funds, and information in more than 200
countries and territories worldwide.countries and territories worldwide.

5. AGENDA
 Company´s general informationCompany´s general information
 Service DescriptionService Description
 Service RangeService Range
 Unique Selling PointsUnique Selling Points
 Marketing and AdvertisingMarketing and Advertising
 MarketMarket
 FinanceFinance
 ConclusionConclusion

6. We have become the world's largest package We have become the world's largest package
delivery company and a leading global delivery company and a leading global
provider of specialized transportation and provider of specialized transportation and
logistics services. logistics services.
 Service DescriptionService Description

7.  Service DescriptionService Description
UPS´s ProcessUPS´s Process

8. AGENDA
 Company´s general informationCompany´s general information
 Service DescriptionService Description
 Service RangeService Range
 Unique Selling PointsUnique Selling Points
 Marketing and AdvertisingMarketing and Advertising
 MarketMarket
 FinanceFinance
 ConclusionConclusion

9.  UPS Air CargoUPS Air Cargo
 UPS Capital UPS Capital
 UPS ConsultingUPS Consulting
 The UPS StoreThe UPS Store
 UPS Professional ServicesUPS Professional Services
 UPS Sonic Air UPS Sonic Air
 UPS Supply Chain SolutionsUPS Supply Chain Solutions
 Service RangeService Range

10. AGENDA
 Company´s general informationCompany´s general information
 Service DescriptionService Description
 Service RangeService Range
 Unique Selling PointsUnique Selling Points
 Marketing and AdvertisingMarketing and Advertising
 MarketMarket
 FinanceFinance
 ConclusionConclusion

11.  Many things make UPS special and different Many things make UPS special and different
from other similar products, such as their from other similar products, such as their
customer care, good advertisement, the safety customer care, good advertisement, the safety
and loyalty of its service.and loyalty of its service.
 Unique Selling Points (USP)Unique Selling Points (USP)

12. AGENDA
 Company´s general informationCompany´s general information
 Service DescriptionService Description
 Service RangeService Range
 Unique Selling PointsUnique Selling Points
 Marketing andMarketing and AdvertisingAdvertising
 MarketMarket
 FinanceFinance
 ConclusionConclusion

13. In UPS we can find the following strategies of In UPS we can find the following strategies of
marketing and publicity:marketing and publicity:
 Marketing and AdvertisingMarketing and Advertising
 UPS Sponsorships.UPS Sponsorships.
 UPS Advertising.UPS Advertising.
 UPS Web Page.UPS Web Page.
 UPS e-Commerce and Technology.UPS e-Commerce and Technology.

14. UPS SponsorshipsUPS Sponsorships
 Marketing and AdvertisingMarketing and Advertising
 Robert Yates Racing (RYR) NASCAR teams is Robert Yates Racing (RYR) NASCAR teams is
a sponsor of UPS.a sponsor of UPS.
 Since 2000, UPS has been the Official Package Since 2000, UPS has been the Official Package
Delivery Company of NASCAR.Delivery Company of NASCAR.
 UPS have a hallmark called “Race the Truck” UPS have a hallmark called “Race the Truck”
that is a creative marketing and branding that is a creative marketing and branding
initiatives.initiatives.

15. UPS AdvertisingUPS Advertising
 Marketing and AdvertisingMarketing and Advertising
 Communicating information about the Communicating information about the
service of package delivery.service of package delivery.
 Persuading consumers in order to choose Persuading consumers in order to choose
their services.their services.
 Advertising in race truck: “UPS "Race the Advertising in race truck: “UPS "Race the
Truck" Commercial”Truck" Commercial”

16. UPS Web PageUPS Web Page
 Marketing and AdvertisingMarketing and Advertising
 UPS have launched web pages in different UPS have launched web pages in different
business sectors for example:business sectors for example:

17. UPS Web PagesUPS Web Pages
 Marketing and AdvertisingMarketing and Advertising
 http://www.aircargo.ups.comhttp://www.aircargo.ups.com
 http://capital.ups.comhttp://capital.ups.com
 http://www.ups-consulting.comhttp://www.ups-consulting.com
 http://www.ec.ups.comhttp://www.ec.ups.com
 http://www.theupsstore.comhttp://www.theupsstore.com
 http://www.ups-psi.comhttp://www.ups-psi.com
 https://www.sonicair.ups.comhttps://www.sonicair.ups.com
 http://www.ups-scs.comhttp://www.ups-scs.com
 http://www.racing.ups.comhttp://www.racing.ups.com

18. UPS e-Commerce and TechnologyUPS e-Commerce and Technology
 Marketing and AdvertisingMarketing and Advertising
 Their Online solutions and technology make e-Their Online solutions and technology make e-
commerce easy.commerce easy.
UPS E-Commerce Solutions redefine the way UPS E-Commerce Solutions redefine the way
their customers connect with its business, their customers connect with its business,
reducing time and money.reducing time and money.
UPS offers tools to customers and these tools UPS offers tools to customers and these tools
are free to download and come with customer are free to download and come with customer
support via e-mail. support via e-mail.

19.  Marketing and AdvertisingMarketing and Advertising
UPS e-Commerce and TechnologyUPS e-Commerce and Technology

20. AGENDA
 Company´s general informationCompany´s general information
 Service DescriptionService Description
 Service RangeService Range
 Unique Selling PointsUnique Selling Points
 Marketing and AdvertisingMarketing and Advertising
 MarketMarket
 FinanceFinance
 ConclusionConclusion

21. MarketMarket

22. MarketMarket
2003 Worldwide UPS Consumption 2005 Worldwide UPS Consumption

23. AGENDA
 Company´s general informationCompany´s general information
 Service DescriptionService Description
 Service RangeService Range
 Unique Selling PointsUnique Selling Points
 Marketing and AdvertisingMarketing and Advertising
 MarketMarket
 FinanceFinance
 ConclusionConclusion

24. FinanceFinance
 2004 Revenue: US$36.6 billion. 2004 Revenue: US$36.6 billion.
 2004 Delivery Volume: 3.6 billion packages 2004 Delivery Volume: 3.6 billion packages
and documents.and documents.
 Daily Delivery Volume: 14.1 million Daily Delivery Volume: 14.1 million
packages and documents.packages and documents.
 Daily U.S. Air Volume: 2.1 million packages Daily U.S. Air Volume: 2.1 million packages
and documents.and documents.
 Daily International Volume: 1.4 million Daily International Volume: 1.4 million
packages and documents. packages and documents.

25. UPS´s CompetitorUPS´s Competitor
0
10
20
30
40
50
60
70
80
90
United Parcel Service
Inc
Fedex Corp (Federal
Express)
TPG N,V,
Price
TRANSPORTATION COMPANIES RANKED

26. AGENDA
 Company´s general informationCompany´s general information
 Service DescriptionService Description
 Service RangeService Range
 Unique Selling PointsUnique Selling Points
 Marketing and AdvertisingMarketing and Advertising
 MarketMarket
 FinanceFinance
 ConclusionConclusion

27.  Finally, this company has excellent products, in Finally, this company has excellent products, in
special UPS Air Cargo. It is the most traditional special UPS Air Cargo. It is the most traditional
activity that has given the prestigious at enterprise.activity that has given the prestigious at enterprise.
 Their leadership is in their efficiency and Their leadership is in their efficiency and
seriousness to their customer care and in the seriousness to their customer care and in the
deliveries of sending.deliveries of sending.
 UPS isUPS is world's largest global transportation world's largest global transportation
company, operating in more than 200 countries and company, operating in more than 200 countries and
territories and employing 370,000 people territories and employing 370,000 people
worldwide. worldwide.