Use Digital marketing channel-Presents by Md. Shariful Islam.pptx

Use Digital marketing channel-Presents by Md. Shariful Islam.pptx

1. He
we ARE CREATIVE

BUSINESS

SOLUTIONS ACENCY

HELP YOU TO GROW YOUR BUSINESS

Presenter: Md. Shariful Islam
Founder at Hisabdiary Accounting software
Digital Business Consultant

CONTACT US

© orne-24773 www.teamitzone.com

2. "Your time is limited. Don't waste it living
someone else's life. Don't let the noise of others'
opinion drown out inner voice, heart and
intuition."

-Steve Jobs

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3. Preliminary Discussion

How to Use Digital Channels for Effective Marketing

Channel

Digital marketing offers a powerful way to reach and engage your target audience.

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4. Define Your Goals

1. Identify your objectives:

Clearly outline what you want to achieve with
your digital marketing efforts (e.g., increase
sales, build brand awareness, generate leads).

IDENTIFY

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5. Define Your Goals

2. Set measurable KPIs:

Establish specific, measurable, achievable,
relevant, and time-bound (SMART) goals to
track your progress.

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6. “Never treat your audience as
customers, always as partners”

-James Stewart

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7. Understand Your Audience

1. Create buyer personas:
Develop detailed profiles of your ideal

customers, including their demographics,
interests, behaviors, and pain points.

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at

8. Understand Your Audience

2. Conduct market research:
Collect data on your target audience's

preferences, online habits, and
purchasing behavior.

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9. “We developed simple test tools to
optimize imaging parameters. No
company was interested in our idea”.

-John-Cameron

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10. Optimize Your Website

1. Improve user experience:

Ensure your website is easy to navigate,
loads quickly, and is mobile-friendly.

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11. Optimize Your Website

OPTIMIZE

RANK t POSITION
= Cal

Use relevant keywords, create high-quality
KEYWORDS
content, and build backlinks to improve your = Ss EO"...
website's search engine ranking.
oer |

DA
yy LINKS

2. Optimize for SEO:

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12. “When you combine
ignorance and leverage, you
get some pretty interesting
results”

-Warren Buffett

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13. Leverage Social Media

1. Choose the right platforms:

Select social media platforms that align with
your target audience's preferences.

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14. Leverage Social Media

Az

2. Create engaging content:

Share valuable, relevant, and visually
appealing content that resonates with your
audience.

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15. 3. Interact with your followers:

Respond to comments, messages, and
mentions to build relationships and foster
community.

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16. “Obviously, the highest type of
efficiency is that which can
utilize existing material to the
best advantage”

-Jawaharlal Nehru

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17. Utilize Content Marketing

1. Create high-quality content:

Develop informative and engaging content,
such as blog posts, articles, videos, and
infographics.

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18. Utilize Content Marketing

2. Optimize for SEO:

Incorporate relevant keywords and
optimize your content for search engines.

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19. Utilize Content Marketing

3. Promote your content:

Share your content on social media,
through email marketing, and on relevant
websites.

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20. Implement Email Marketing

1. Build an email list:

Collect email addresses from visitors to
your website or through lead generation
forms.

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21. Implement Email Marketing

2. Send targeted emails: =

Fe >
Segment your email list based on US
demographics, interests, or behavior, and
send personalized messages. R

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22. 3. Track email performance:

Monitor open rates, click-through rates,

and conversions to measure the

effectiveness of your email campaigns.

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Implement Email Marketing

OPEN RATES

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23. Utilize Paid Advertising

1. Choose the right platforms:
Consider platforms like Google Ads,

Facebook Ads, and Instagram Ads to reach
your target audience.

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__ CHOOSING THE RIGHT PLATFORMS.

24. Utilize Paid Advertising
Develop ads that are relevant, visually Y oul
appealing, and encourage clicks. Y

2. Create compelling ads:

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25. “There is only one boss. The customer. And he can
fire everybody in the company from the chairman
on down, simply by spending his money
somewhere else”.

-Sam Walton

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26. By following these strategies and continuously
adapting your approach based on data and
analytics, you can effectively use digital
channels to achieve your marketing goals.

Get high value Digital Marketing service

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