Use of ICTs in Marketing of Agricultural Inputs.pptx

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1. Title : Use of ICTs in Marketing of Agricultural Inputs by Public and Private Agencies: A Case of Seed Input

2. Introduction to ICTs in Agriculture Definition : Information and Communication Technologies (ICTs) refer to tools used for storing, retrieving, and sharing information electronically. Importance : ICTs improve efficiency, facilitate knowledge transfer, and enhance market access. Focus : This document explores the role of ICTs in seed marketing by public and private agencies.

3. Overview of Agricultural Input Marketing Key Inputs: Seeds, fertilizers, pesticides, and machinery. Seed Input Market: Critical for agricultural productivity and food security. Requires timely availability and quality assurance. Involves multiple market players, including public agencies like National Seeds Corporation (NSC) and Karnataka State Seeds Corporation (KSSC), along with private companies.

4. Need for ICTs in Seed Marketing Fragmented and dispersed agricultural markets. Limited awareness among farmers about certified seed availability. High transaction and communication costs. Demand for real-time advisory services.

5. Types of ICT Tools in Seed Marketing Mobile Applications: eNAM , Kisan Suvidha . Online Marketplaces: Amazon Kisan , Agrostar . Call Centers & SMS Services: Direct farmer communication . Web Portals: Seed booking and market price dissemination . GIS & Remote Sensing: Planning seed distribution networks .

6. Principles of ICT-Based Seed Marketing Accessibility : Easy-to-use platforms with local language support. Interactivity : Two-way communication channels with feedback mechanisms. Transparency : Real-time pricing and inventory updates. Inclusivity : Reaching small and marginal farmers.

7. Benefits of ICT in Seed Marketing Direct access for farmers to certified seeds. Reduced marketing and distribution costs. Enhanced transparency in transactions. Improved inventory management. Real-time data for decision-making .

8. Case Study 1: e- Choupal (ITC ) Objective : Connect farmers to markets and advisory services. Approach : ICT kiosks established at village levels. Outcomes : Increased access to seed and crop information. Elimination of intermediaries. Higher farmer profits.

9. Case Study 2: Karnataka State Seeds Corporation (KSSC) Digital Initiatives: Online seed booking and tracking. Key Features: Real-time inventory updates. Mobile alerts for seed distribution. Impact : Efficient seed distribution system. Increased farmer participation.

10. Case Study 3: AgroStar (Private Sector) Platform : Mobile and web-based seed marketing system. Services Offered: Seed and fertilizer recommendations. Doorstep delivery of agricultural inputs. Impact : Increased farmer convenience. Improved farm productivity.

11. Challenges in ICT Adoption Digital literacy among farmers. Limited rural internet access. Language barriers. Trust issues with online transactions. High cost of ICT infrastructure .

12. Future Directions and Recommendations Capacity building for farmers on ICT tools. Strengthening rural internet infrastructure. Government incentives for digital innovations. Public-private collaborations. Data-driven seed distribution planning.

13. Conclusion ICTs play a transformative role in seed marketing. Benefits include transparency, efficiency, and farmer empowerment. Addressing challenges will unlock the full potential of ICT in agriculture .