USING CONNOTATION AND DENOTATION Denotation – Is the basic, precise, literal meaning of the word that can be found in the dictionary. Connotation – Is the positive, negative or neutral feelings attitudes, ideas or associations with a word affected by social overtones, emotional meaning or cultural implications.
Example: Word: snake Denotation – A long, legless reptile Connotation – Dangerous, betrayal, deceit Example: Word: Darkness Denotation- Absence of light Connotation – Mystery, fear, sadness Example: Word: Rose – Denotation – A type of flower with petals and thorns Connotations – love, romance, beauty