Using Digital Profiles to Facilitate Person-Centered Coordinated Care and Communication with SeeInMe - HIT June 2024

These slides were presented at the June 2024 meeting of the KC Digital Drive Health Innovation Team.

Our second presentation hits at a fundamental challenge in health - knowing the key behavioral attributes of vulnerable patients and clients so that engagement and care can be tailored accordingly. This knowledge allows caregivers and other facilitators to offer personalized attention to the needs of the individual thus setting up better care and better coordination, plus peace-of-mind for family members and other responsible individuals. This is accomplished through easily scanned QR codes that provide access to secure, HIPAA-compliant, profiles with the individual’s picture, name, emergency contact information, and a need-to-know headline, along with social, behavioral, and medical information.

Risa Stein, PhD, MA, Founder and CEO will lead the presentation. Risa has long experience as a professor of Clinical Health and Child Psychology at Rockhurst University. She has previous entrepreneurial experience and has brought her passion for innovation, creativity, and design thinking to many professional engagements, from project management to journal editing. Her Phd is from the University of Memphis in Clinical Health and Child Psychology, and her Masters is in Organizational Leadership from Rockhurst University.

1. Risa Stein, PHD, MA
[email protected]
SeeInMe.com
1

2. 2
Each had his own opinion
Exceeding stiff and strong,
Though each was partly in the right,
All were in the wrong!

3. 3
Every dot is a blind man
confident in his perspective
of a
patient.

4. 4
PAYERS
HOSPITALS

5. 5
Digital Profile

6. 6
one complete perspective
for all.
SeeInMe…

7. 7
Digital Profile

8. How it Works
8
B2B Subscription-based SaaS
An
organization
makes a
purchase
An informal
caregiver is
invited to create
a profile
Accounts are
managed through
admin
dashboards
Hosted on a
HIPAA-
compliant
remote server
Accessible over
the internet Securely
shared
Providing profile
interaction
confirmation
and analytics

9. 9
Investors open to initiating dialog
Forward-thinking behavioral/health insurance leaders
Memory Care Communities for SBIR
ASK: Introductions to…

10. 10
SeeInMe.com
[email protected]
Risa-Stein123
We care better
when we care
together.

11. 11
APPENDIX

12. 12
Risa Stein, PHD, MA
Founder, CEO
Clinical health psychologist
Design thinking consultant
Caregiver and Provider
Terri Jordan
Fractional CTO/CMO
Custom tech solutions
Branding and marketing
Advisory Board
AD/ADRD Consultants
Tony Simpson
Managing
Director
KC Nexus Fund
Matt Heelan
COO/Advisor
The Haystack
Group
Marc Krass
Assoc. General
Counsel (Ret.)
Proctor & Gamble
Guardian ad Litem
Elizabeth Crocker,
RN, MHA, MSc
Founder, CEO
Emerald Venture
Partners
Ryan Townley, MD
Asst Prof., Dept. of Neurology
AD Clinical Trials Consortium
Univ of KS AD Research Ctr
Kristine Williams, PHD, RN
Prof., School of Nursing
Nurse Gerontologist
Univ of KS AD Research Ctr
Keith Haddock,
PHD, PStat
Chief Data
Analytics Officer
NDRI-USA

13. Initial Markets
13
Foster care
supported by:
Memory care
supported by:

14. More About Risa
•PHD in clinical child and health
psychology
•MS in management
•Scientific reviewer for the National
Institutes of Health and numerous
scientific journals
•25+ scientific publications
•25+ years teaching undergraduates
•Experienced design thinking consultant
•Published self-help author
•Mother to a child with Tourette’s
syndrome
•Mother of a child adopted from
China
•Wife to an Air Force veteran
•Caretaker of 83-year-old mother
•Granddaughter of a (deceased)
Alzheimer’s disease sufferer
14

15. Informal
caregiver
responsible
Nurse
manager
responsible
Primary care
provider
responsible
Residential
administrator
responsible
•VHA coordination staff
•Primary care provider
•Neurologist
•Specialty clinic providers
•Psychiatrist
•Geriatrician
•Nurses/nurse assistants
•Home health aides
•Emergency room staff/providers
•Social workers
•Occupational/physical/speech therapists
•Palliative/hospice care
•Dietician/cafeteria staff
•Transportation staff
•Recreation staff
•Housekeeping staff
•Pharmacists
•Multiple payers
•Multiple EHRs
•Legal advisors
•Respite providers
•Volunteers
•Friends and family
•Clergy
Example: Veteran Memory Care
15
Clinic
ER
TelehealthClinic
In-Home
Inpatient ER
In-Home
ER
Inpatient
Telehealth
Clinic
InpatientER
Residential
Contacts:
Outpatient
care
Geri-
PACT
Home-
based
Primary
care
Residential
Community
Hospice
care

16. Coordinating Person-centered Care
16
Medicaid Savings
$135.3B/yr.
Insurer Savings
$635B/yr.

17. GTM
17
Stage 1
2024
Foster care
Memory care
Stage 2
2025
Senior living
Group homes
In-home care
Stage 3
2027
Hospitals
Inclusive
workplaces
Stage 4
2029
Special events
Education
Camps
Pet boarding
International
expansion

18. 18
Future features and capabilities
•EHR integration
•Rewarding sites for access and interaction with profiles
(demonstration of commitment to continuity and coordination of
patient care)
•Universal ID consistency
•QR codes on insurance and ID cards
•Wearables with GPS
•AI generated reports and resources based on individual profile
information
•AI generated reports based on analyses of aggregated profile
access and interactions
•Scheduling and reminder notifications
•Appointment transcripts/summaries

19. 19
Alternatives
HolisticShareable Secure Modifiable
Access
Verification
Interactive
If I Need Help
LifeLoop
MyChart by Epic
Eldermark
Text
Email
Written notes
Verbal exchange

20. 20

21. Community Involvement
Funding through… Member of…
21
Grants under review at:

22. 22
“Supporting the development of SeeInMe digital technology will
significantly contribute to realizing our strategic directives,
particularly in the context of ensuring person-centered coordinated
care for individuals with complex dementia care networks.”
James Balda, President & CEO Argentum
“We believe that SeeInMe's innovative approach to enhancing
person-centered coordinated care has the potential to provide
significant benefits to our residents, their families, and the extended
care network.”
Larry Cutliffe, President & CEO of Wentworth Senior Living
“UnitedHealth Group is committed to doing whatever it takes to bring
SeeInMe to fruition.”
Audrey Masoner, COO, UnitedHealth Group of Kansas

23. •1.4M residents in U.S. senior living facilities
•50-70% have dementia
•26,514 senior living facilities in the U.S.
•69.3% are for-profit
•$9,034/mo median private room cost
•108.6 beds in the average senior living facility
•3x growth by 2050
23
Senior Living: $147B market

24. 24
Assisted Living/Memory Care Community
Problem Mitigation
•Communication gaps
•Lack of transparency
•Care coordination
complexity
•Medication errors
•Isolation
•Data security
•Emergency response
•Limited family involvement
•Data accuracy
•Feedback-driven
improvement

25. 25
Resident Communication Software
The cost of Resident Communication software for assisted living
communities can vary widely based on factors such as facility size, required
features, and the software provider. Generally, costs fall within these ranges:
1.Basic Packages: Starting at $1,000 to $5,000 per month, basic packages
offer essential features and are suitable for smaller facilities.
2.Mid-Range Packages: Ranging from $5,000 to $15,000 per month, these
packages cater to medium-sized communities with a broader feature set.
3.Enterprise Solutions: Larger facilities with extensive needs may pay over
$15,000 per month, with some exceeding $30,000 per month for
specialized setups.

26. •391,641 children in the U.S.
•7.7 yrs is the median age of children in care
•27% have a special need, 80% have a mental health concern
•21 months in foster care, on average
•14 placements is the median
•214,421 licensed foster homes
•~3,200 licensed private foster care placement agencies
•25-35+ cases for each case worker
•$29,000 per child spent each year, on average
26
Foster Care: $124B market

27. 27
Foster Care Community Problem
Mitigation
•Not getting full picture of the child
•Information provided is often
inaccurate or incomplete
•Focus is on “bad sides”
•Need intro prior to placement
•Multiple organizations involved;
not on same page
•Parents are unfamiliar with
documentation
•High turnover (staff, foster
parents)
•Parents need to be more
informed
•No information on child’s
routines
•Need to get to “No” faster from
potential foster parents
•Lots of transitions, new families
/ staff not getting full picture

28. •511,000 living in residential group homes in the US
•132,000 with intellectual and developmental disabilities
•35,469 in foster care
•28,000 residential group homes in the U.S.
•1:3 average staff to resident ratio
•$58,000/yr cost for a resident with an intellectual or
developmental disability, on average
•15 years living in a home, on average
28
Group Homes: $276B market

29. •HC/HIT-01: Increase the proportion of
adults whose health care provider
checked their understanding
•HC/HIT-02: Decrease the proportion
of adults who report poor
communication with their health care
provider
•HC/HIT-03: Increase the proportion of
adults whose health care providers
involved them in decisions as much
as they wanted
•HC/HIT-04: Increase the proportion of
adults who talk to friends or family
about their health
•HC/HIT-D05: Increase the proportion
of hospitals that exchange and use
outside electronic health information
•HC/HIT-D07: Increase the proportion
of doctors with electronic access to
information they need
•HC/HIT-D08: Increase the proportion
of doctors who exchange and use
outside electronic health information
•HC/HIT-D09: Increase the proportion
of people who can view, download,
and send their electronic health
information
*Healthy People 2030
29
Potential Contribution to HP2030*

30. •DH-D01: Reduce anxiety and
depression in family caregivers of
people with disabilities
•DIA-02: Reduce the proportion of
preventable hospitalizations in older
adults with dementia
•DIA-03: Increase the proportion of
adults with subjective cognitive
decline who have discussed their
symptoms with a provider
•MICH-20: Increase the proportion of
children and adolescents with special
health care needs who have a
system of care
•AH-R02: Reduce the proportion of
preventable hospitalizations in older
adults with dementia
•AHS-R01: Increase the ability of
primary care and behavioral health
professionals to provide more high-
quality care to patients who need it
30
Potential Contribution to HP2030