Using Propaganda technique grade eight ppt

PowerPoint presentation about Propaganda

1. Using Propaganda Techniques

2. O bjectives : At the end of the discussion, the students are expected to: identify different types of propaganda techniques used in advertisement; Apply propaganda techniques in promoting a products, and; demonstrate the importance of understanding the intentions of words used in a propaganda

3. Activity 1: Your Tagline Sounds Familiar The mechanics are: 1. The class will be dived into 4 groups. 2. Each group will have 1 representative to raise their green/red flag and give the correct answer. 3. The task of the group is to guess the name of the television commercial based on the tagline that will be flashed on the screen. 4. Once you know the answer, quickly raise your flag and state your answer.

4. “We find ways”

5. “ Batang May Laban”

6. “ Bida ang sarap / saya ”

7. “May pasobra dahil special ka!”

8. “Love ko to!”

9. “Hari ng Padala ”

10. “ Nakakasiguro ang gamot laging bago ”

11. “Para kanino ka bumabangon ?”

12. “Our Creamiest, ngayon Creamier!”

13. “ Simut-sarap kasama !”

14. W hat is Propaganda? Propaganda refers to a type of message aimed at influencing opinions and/or the behavior of people. It is usually repeated and presented over a wide variety of media in order to attract the interest of a greater majority.

15. W hat is the goal of propaganda? The goal of propaganda is to publicly promote something: information put out by an organization or government to promote a policy, idea, or cause. It has a misleading publicity: deceptive or distorted information that is systematically spread.

16. TYPES OF PROPAGANDA TECHNIQUES

17. Card Stacking It is the strategy of showing the product’s best features. Telling half-truths, and omitting or lying about its potential problems.

18. Example :

19. NAME CALLING Is stereotyping the competition/opposing idea with a bad label. They use names that evoke fear or hatred in the viewer. Links a person, or idea, to a negative symbol. The most obvious type of name calling involved “bad names.

20. Example:

21. Plain Folks The use of everyday people to sell a product or service. Speakers and ads appear to be “one of the people” Example:

22. Glittering Generalities Using “good” labels, such as democratic, patriotic, amazing, beautiful, and exciting, that are unsupported by facts to sell the product or idea. Example:

23. Bandwagon The basic theme of the bandwagon appeal is that "everyone else is doing it, and so should you”. This is a technique that persuades people by showing them that everyone else are doing the same thing.

24. Example:

25. Testimonial This is a type of technique wherein a famous or seemingly authoritative person recommends a product or service, and vouches for its value. Example:

26. Patriotic Appeal Patriotic Appeal is appealing to the idea of patriotism or a “love of country” to sell a product or idea. Example:

27. Activity 2: Guess What! Directions : Identify the propaganda technique used in each situation below. choose from the given choices the letter of the correct answer. write it on ¼ sheet of paper.

28. 1. What type of propaganda makes you want to jump in and follow everyone else? a. Glittering Generalities b. Transfer c. Bandwagon d. Humor 2. Which of the following is NOT propaganda technique? a. Bandwagon b. Jargon c. Transfer Testimonial 3. What propaganda technique was used in this radio advertisement? “Drink Super Sports Beverage, the only drink of NBA” a. Snob Appeal b. Plain Folks c. Testimonial d. Bandwagon

29. 4. In this Television Advertisement, what propaganda technique has been observed? “Rush to shop at Super-Mart this weekend, everyone is doing it!” a. Testimonial b. Bandwagon c. Humor Glittering Generalities 5.What propaganda technique was used in this newspaper advertisement? “A message that appeals to ordinary people, like you and me.” a. Bandwagon b. Name Calling c. Plain Folks d. Catchy Slogans

30. Activity 3: 3-2-1 Exit Ticket! 3 Give at least three (3) propaganda techniques that are most interesting to you. 2 Cite two (2) most powerful words or phrases that consider effective in convincing you or other people. 1 Give at least one (1) common feature of propaganda techniques.

31. Assessment Directions: Identify the propaganda technique used in each situation below. Select your answer from the word bank and write it on 1 whole sheet of paper. WORD BANK

32. ______1. The use of everyday people to sell a product or service. Speakers and ads appear to be “one of the people”. ______2. The strategy of showing the product’s best features. Telling half-truths, and omitting or lying about its potential problems. _______3. Stereotyping the competition/opposing idea with a bad label. They use names that evoke fear or hatred in the viewer. Links a person, or idea, to a negative symbol. The most obvious type of name calling involved “bad names”. _______4. Using “good” labels, such as democratic, patriotic, amazing, beautiful, and exciting, that are unsupported by facts to sell the product or idea. _______5. The basic theme of this technique is that “everyone else is doing it, and so should you”. This is a technique that persuades people by showing them that everyone else are doing the same thing.

33. ______6. This is a type of technique wherein a famous or seemingly authoritative person recommends a product or service, and vouches for its value. ________7. Using humor to sell a product or idea. ________8. Only the richest, most important, or most discerning people like this product or idea. _______9. Use of memorable phrases to foster support for the product or idea. _______10. Appealing to the idea of patriotism or a “love of country” to sell a product or idea.

34. Assignment “For your assignment I want you to make Your own advertisement.” Mechanics: 1. You will be group into 4. 2. Make an advertisement through a video presentation of any product using any types of propaganda techniques. 3. The video should be 2-3 minutes only