USP-ENTREPRENUERSHIP.pptxx GRADE 12 ALL STRAND

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1. Entrepreneurship

2. Let’s Play a Game! Guess the famous tag line of the product.

3. Nakasisiguro gamot laging bago .

4. Ito ang tama!

5. Kailangan pa bang i-memorize yan ?

6. May Liwanag ang Buhay

7. Always Panalo !

8. We’ve got it all for you!

9. Finger Lickin ’ Good!

10. Love ko ‘to

11. Why do businesses need to describe their product uniquely?

12. Did you seDid you see a business wherein they describe their product differently, such as using attractive words? Can you give an example of these businesses? e a business wherein they describe their product differently, such as using attractive words? Can you give an example of these businesses? Did you see a business wherein they describe their product differently, such as using attractive words?

13. What may be the reasons why businesses highlight these special features of their product?

14. Unique Selling Proposition also known as “ Unique Selling Points” a marketing strategy that focuses on special features of a product or services which enable them to stand out from the competition and attract customers

15. These features might include: quality of design style or service cost or the reliability of the product. It could be described as what you have and what your competitors don’t have . Unique Selling Proposition also known as “ Unique Selling Points”

16. 1971 Starbucks wasn’t always called Starbucks. The original founders first named their company Pequod , They quickly realized this wasn’t a catchy name and switched it to Starbuck , who was the ship’s chief mate.  It’s this naval theme that led them to their very first logo design of the twin-tailed mermaid. In Greek mythology, these sirens (as they’re also called) would lure sailors into crashing their ships off the coast of small islands. The Starbucks logo would do the same, except it would lure customers into buying tasty coffee.  The first logo used a coffee brown color

17. https://stories.starbucks.com/stories/2016/who-is-starbucks-siren/

18. Why do entrepreneurs need to use a unique selling proposition?  A clearly stated unique selling proposition can be an effective tool to focus on goals in business .

19. Purpose of the Unique Selling Proposition Sympathize with customer needs In creating unique selling propositions, they put themselves in customer’s shoes so that they understand what the customers really need .

20. 2. Motivate the customer Entrepreneurs must know what motivates and drives the customer to buy the product . Purpose of the Unique Selling Proposition

21. 3. Uncover the real reason why the customer buys the product Entrepreneurs may ask customers why they are patronizing the product, answers to these can be a good source of the business’ unique selling proposition. Purpose of the Unique Selling Proposition

22. The advantages of a unique selling proposition to business Clear Differentiation: Using a unique selling proposition will provide your customers with a clear differentiation of your product from competitors .

23. 2. Improved Revenue The revenue improves or exceeds expectations if the business offers a product with the use of a unique selling proposition. The advantages of a unique selling proposition to business

24. 3. Loyal Customers When the business provides a product that meets customer needs through a unique selling proposition , the buyers are likely to return for a future need. The advantages of a unique selling proposition to business

25. 4. Simpler Selling Sales staff benefits when companies develop and use an effective unique selling proposition. It gives the sales representatives the opportunity to discuss the value and benefits of the product to the customers more easily and convincingly . The advantages of a unique selling proposition to business

26. 4. Simpler selling

27. 5. Sales Strategy: A good unique selling proposition allows the business to communicate to its target market. It will serve as a strategy to boost the sales of the company. The advantages of a unique selling proposition to business

28. What are the steps in writing a unique selling proposition?  

29. Steps in Writing Unique Selling Proposition Step 1. Review the planning process.  It includes the mission statement , business plan, and business goals . Step 2. Identify the target audience’s problem . The entrepreneur must identify the target market’s problem and explain how the product or service solves the problem . Step 3. Focus on the solution.  Focus on finding a solution to the customer’s problem. It should be better than the competitor’s solution offering . Step 4. Combine it into a concise statement.  Combine the important elements of the previous step into a clear, concise, and unique statement .