Utopia Air Case.pptx - Homework for MBA class

Utopia homework

1. Objective CPV Increase profit Expansion plan Low Cost Increase sales Restructure ( Sale department) x Upgrade website x x x x Offer more destination & connecting flights x x Increase infrastructure ( third runway) x x Cost cutting plan ( terminal & inflight services) x x Increasing short-term contract staffs & external service x Increasing customer service x Reduce over the counter ticket sales x Increase the booking fee of agencies x Creating promotion (reduce booking fee) x x Flexibility tickets x x x Accept all kinds of payment x Public the realtime flight status x Offer pre-travel service x x x Travel insurance x x

2. FINANCE CUSTOMER INTERNAL PROCESSES LEARNING & GROWTH Check the price online Large services multiple destinations Offer the variable payment Flexibility ticket Offer the travel insurance Reduce internal costs Increase number of aircrafts Sub-contracting Hiring & Qualifying staff Reinforce trust from customers Extend geographic proposal "Tags" to measure customer satisfaction Staff qualified method New investment Optimize SEO & page link method Simple and effective measurement tools Develop CRM Increase profitable Reduce cost Increase sales Expansion plan