Van Brunt-Investor PitchDeck most recently updated.pptx

pitch

1. QROOKLYN, yy
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stillhouse

INVESTOR PITCH DECK

2. Crafting Excellence Of Van Brunt Still
House, In Collaboration With Stone
Martin Marketers & Exporters India

Introducing a first-of-its-kind American Van Brunt Stillhouse
crafts distinct American Rye whisky, blending with innovative
practices. By importing organic Rye malt from Germany, Holland,
and Hungary used in the production for unique, modern flavor
and craftsmanship in redefining whisky culture. Our distillery
embodies authenticity and craftsmanship, honoring tradition
while pushing boundaries.

EK/A

3. ER

Our Visionary For Growth VANÉRUNT

Strategic Partnership

Announcing a landmark collaboration with Brooklyn's Van Brunt
Still House, blending American whisky craftsmanship with Indian
heritage, aimed at creating unparalleled Rye whisky. under the
guidance of industry veteran Mr. Derick.

Our Vision

Embarking on a mission to capture India's
burgeoning whisky market by offering a premium
yet affordable American Rye whisky, aiming to
redefine consumer expectations and become a
market leader within a decade.

EK/A

4. Embrace the Legacy of Making American Rye Vid”

The resulting mash is fermented with yeast to The distilled spirit is aged in new
produce a liquid called "wash" or “distiller's charred oak barrels, allowing it to
beer,” with rye contributing to its spicy flavor. develop complex flavors over time.
| Mashing | Fermentation | Distillation | Maturation | Bottling |
Grains, including rye, are ground The wash is distilled in copper pot stills Once matured, the whisky is
into gristand mixed with hot water or column stills to increase alcohol filtered, diluted if necessary, and
in a mash tun to convert starches purity and concentrate flavors bottled for distribution and sale.

into sugars.

5. Challenges In Whisky Landscape VANÉRUNT

The whisky industry is facing a moment of profound change,
prompting a thorough review of its practices. Solutions a
being explored range from expanding global sourcing for a
variety of cask types to improving cooperage efficiency to
enhance the value of casks. Moreover, potential revisions
to industry regulations reflect a commitment to adopting
more sustainable practices. As distillers navigate these
challenges, it's expected that 2024 will mark a significant /
shift in whisky operations, with innovation and collaboration
taking center stage.

EXK/A

6. Crafted With Timeless Tradition Quality In Every Sip

Fresh Batch Whisky:

Experience exceptional quality at affordable prices,
surpassing moderate-priced whiskies.

Premium Quality:

Elevate your palate with our ultra-premium product,
tailored for discerning customers seeking luxury.

Reserve Category:

Indulge in the epitome of richness and
craftsmanship, curated for whisky enthusiasts and
connoisseurs of distinction.

EK SA

7. Indulge In Excellence — — !
With Unmatched Flavor Of Premium Rye Whisky # } 5

Bus

‚American Empire Rye Single Malt
17 White Rye Amaro Due North SE ad

Mysteriosa . =

8. year y

Tapping Into India's Growing Whisky Market VANÉRUNT

Growing Demand: Revenue, at home (e.g., revenue generated in
India's rapidly expanding middle class is fueling a supermarkets and convenience stores) in the Whisky
surge in premium whisky consumption. market amounts to US$ 17.7 bn in 2024

The revenue, at home is expected to grow annually by

Market Gap: 6.42% (CAGR 2024-2028).

The under-served premium Rye segment offers a
unique entry point for American Rye whisky.

202
2 yg 163 166 161 156 166 171 192.

Cultural Trend: 5 2

A shift towards premium spirits among young, 10

affluent consumers underscores a ripe opportunity. à | I i l I i
o

2018 2019 2020 2021 2022 2023 2024 2025 2026 2027 2028

Data shown is using exchange rates and reflects market impacts of Russia-Ukraine war.

Projection:
With the Indian whisky market poised for

significant growth, is well- Van Brunt Still House In the Whisky market, volume, at home is expected to
positioned to capture this emerging trend. amount to 3.6bn L by 2028.

EKA

9. Our Journey - Production Unfolds In Nalagarh
Himachal Pradesh

Planning [Er Production Setup Marketing

Install and test
production equipment
Finalize raw material
sourcing

Conduct market

research.
Develop a business
plan.

Develop branding and
launch campaigns
Participate in industry
events,

Establishment Production Launch

Obtain permits and Begin full-scale

licenses. production
Acquire equipment and hire | ge Initiate the aging
staff. process.

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yet

VANRUNT

Continuous | \]
Improvement
Monitor sales and
feedback
Invest in R&D and
maintain standards

Expansion
Evaluate market
feedback.
Explore growth
opportunities

#

10. Unleashing the Potential of Revenue Stream

Introductory Offer

Launching at a market-friendly price of INR 2,000 per bottle to
establish a foothold and spark consumer engagement.

+ Premium Selection
Introducing higher-end variants starting at INR 3,500, catering
to diverse consumer tastes and preferences.

+ Value Proposition
Balancing quality and cost to provide exceptional value,
distinguishing our brand in the premium segment.

+ Scalable Options
Graduated pricing for aged variants, ensuring accessibility while
maintaining luxury appeal.

EKA

11. What sets Us Apart NSRUNT

@ Asset-Backed Security

Investments are safeguarded by tangible
assets, including real estate, equipment, and
inventory, ensuring a secure foundation for
eet tie

Innovative Blending 4%:

Our whisky offers a unique fusion of
Himalayan water and rye essence with
global quality at affordable price.

© Flexible Asset Use

Beyond initial investment, assets offer
potential for collateral or alternative
business opportunities.

Resale Assurance ©!

Our assets maintain strong resale values,
providing a safety net for investors.

EKA

12. Embarking On Our Journey To Success VANBRUNT

Van Brunt Stillhouse in Brooklyn
focuses on using organic, locally
sourced grains for their spirits.

Emphasize sustainability, supportin
agriculture with products made from pesticide-
free ingredients.

Van Brunt Stillhouse is known for its
commitment to using organic grains

The range includes whiskey, vodka, and
and supporting the community.

other spirits, showcasing quality and
local production

They stand out in the industry for their
dedication to sustainability and
quali

EK/A

13. sun

Our Competitive Edge VANÉRUNT

American Rye ase ; First premium affordable
ul) Whiskey 4 $21.97 American Rye in India
Well-established, affordable
is Blended Scotch Varies $18.4 ee
premium
=. Indian Whisky Varies $11.34 Quality at an affordable price
sil Iconic brand with a premiun
Yes Tennessee Whiskey A years Valle iconic brand with a premium
positioning
Bourbon Whiskey Varies Varies Known for its rich flavor
Consistency and widespread
Bourbon Whiskey Varies Varies ery id
availability
American Rye Whiskey Not specified $132.50 High quality with unique flavor
First Indian Rye Whiskey, high
Indian Rye Whiskey 5 years (approx.) Varies Gai nO)
Unique blend of Scotch and
lend of nd Indian Whi ified Var
Blend of Scotch and Indian Whisky Not specified aries indian Whisky
Distinct indian flavors, high
Indian Single Malt Whisky 5-7 years Varies ere

quality

14. yet

Driving Impact Of Strategic Growth \ANBRUNT

= Launch India's first affordably priced, premium
= — Indian-distilled American Rye whisky.
wa

Introduce aged whiskies and ultra-premium
categories

Aim for a leading market position in
India within 5 years.

Target affordability in premium
whisky segments.

Employ a sales director for strategic
marketing and sales execution.

15. Guiding The Way Forward
Stone Martin
Roadmap Strategy

3

year y

E

Emphasizing the strategy to break even
within the initial years and ensuring a robust
return on investmentthrough sealable
growth and efficient cost management.

Projected to reach INR 500 million in the
fourth year and double to INR 1 billion by the
fifth year, driven by nationwide coverage and
international exports.

Aiming for exponential growth, with a
target of INR 250 million in the third year,
by establishing the brand in tier-2 cities
and introducing new variants.

Doubling revenue in the second
year to INR 100 million through
expanded distribution and

Targeting initial revenue of INR 50 market penetration.
million by focusing on major urban

centers and leveraging digital marketing

16. Why Now ?

EK/A

yet

°
VANÉRUNT

With 200% growth in 10 years, India has

become the UK's largest Scotch whisky market.

Indian single malts beat global brands, capture
53% sales.

The Indian whiskey market is undergoing a
massive transformation.

American whiskeys under INR 5000 for a rye-
markable home collection.

17. Charting Success Where Visionary Minds Lead the Way \AnBRUNT

Amit Kapoor

Amit Kapoor, a hotel management graduate from
Mangalore University and a postgraduate in
International Marketing from the University of The West
of Scotland, possesses 20 years of diverse experience in
marketing and hospitality in India and the UK. Known for
innovative ideas and holistic marketing strategies.

Amit Kapoor

18. Investment Ask

Utilization of Funds

* Distillery setup and capital costs
7 222,863,877.00

$5 943,739.93 or * Licensing for American brand and
Bt ae nr

® Registration and licensing in India
= 89,147,787.75

EXK/A

ll

* Annual salaries and operational
costs

7 71,329,260.75

* Marketing budget
771,329,260.75

19. VANBRUNT

STONE MARTIN
MARKETERS & EXPORTERS INDIA

Thanks!

Do you have any questions?
w [email protected]
© [phone]

e www.vanbruntstillhouse.com

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