Victor A Sepulveda's Persoanl Brand Exploration

Here in this presentation, I discover who I am and how I plan out my career for the future. Join me in learning more about myself.

1. PERSONAL BRAND EXPLORATION
Victor Sepulveda
Project & Portfolio: Week 2
Sports Broadcasting
August 8, 2024

2. Career Category: Starting Your Career
Short Term Career Goal:
Immediately After Graduation, 2026
•Land an entry-level sportscasting job at the NFL network.
➢Connect with 10 workers at NFL Network and 5 workers at other sporting networks (such as
ESPN, Fox/NBC Sports) on LinkedIn by January 31
st
,2026
Long-Term Career Goal:
•Become a live game NFL announcer on any sporting network that attracts those who wish to
understand the sport on a deeper level
GOALS

3. Profession
OCCUPATION:
Sports Broadcaster
Potential Job Titles:
•Sports Data Analyst
•Sports Commentator
•Broadcast Delay Operator
Source: Sports Management Degree Guide, NFL

4. Target Audience
Recruiters and Hiring Managers at NFL, ESPN, CBS Sports
Source: Book Yourself Solid

5. Competition
Jasmine Saboorian
Work Experience:
•~ 3 years in broadcasting/ journalism as an intern with LA
Rams, Oregon Campus news editor, Duck TV
Education:
•Enrolled in Journalism BA at the University of Oregon
Noteworthy Experience:
•Current broadcaster at Duck TV
•Internship with Los Angeles Rams
•Journalist in school news
Skills and Proficiencies:
•Sports Marketing- 3 Endorsements
•Broadcast Journalism- 5 Endorsements
•Reporting- 4 Endorsements
Overall Online Presence:
•500+ commections, banner image customized, polished
headshoi, detailed profile summeries, notable jobs/
internships, cumstom URL
•Grade: Good, 75 out of 100
Victor Sepulveda
Work Experience:
•Manager for 2 ½ years in small business
Education:
•Current student enrolled in Dan Patrick Sports Broadcasting
B.S. at Full Sail University
Noteworthy Experience:
•Manager at a pizza restaurant
Skills and Proficiencies:
•Communication- 0 Endorsements
•Problem Solving- 0 Endorsements
•Hard Working- 0 Endorsements
Overall Online Presence:
•0 connections, custom banner image, no profile photo, no
summieres, no notable jobs/ volunteer work, no articles
published, active on personal social media sites
•Grade: Bad, 20 out of 100
Sources: LinkedIn

6. IDENTITY
Core Values:
•Ambition
•Love
•Passion
•Knowledge
•Success
Vision:
Bring a deeper understanding to the sport of football for the average
viewer while keeping the stats interesting.
Guiding Principle:
Find Work You Enjoy… “ don’t just work for a paycheck… Do
work that excites you.”
Golden Circle:
Why?: Having a deeper understanding of the
sport you love brings a new passion into every
individual.
How?: Bring stats and facts in a broken-down
version that’s easy to understand and
entertaining.
What?: Be on camera and show the passion for
a sport that connects a broad audience.
Passion:
Professional/ Collegiate football
Superpower:
Enticing audience members to learn more
about the sport they love and take a deeper
diveSources: New Trader U, The Golden Circle- Simon Sinek, TED Tall- Simon Sinek

7. Promise and Position
Promise
I take a deeper dive into the statistical side
of the sport of football and communicate it
in a way that makes viewers crave more
information.
Position
Enthusiastic Informational Broadcasts

8. Networking
Industry Events:
•Production Management For
Unscripted TV
•October 11 - 25, 2024- Online
•Objective: to gain insight on how a production
manager may run their sector of a sports show and
use that knowledge to understand the bigger picture
of broadcast networks
Sources: LinkedIN, City Football
•Storytelling in Sport
•September 3-12, 2024 – Online
•Objective: Gain entry-level knowledge of being a
sports broadcaster and understand how to
deliver it to the consumer while being surround
by those around the same age as me to make
connestions
Elevator Pitch:
You know how you can be conversing with your friends about who to draft in your fantasy league but
you are unsure of who to pick because stats “vary” year to year. I take stats of a player's entire career and
break them down and explain in a manner so simple that even middle schoolers can understand. While trying
to read all of it would be extremely time-consuming, I offer my services in a podcast and emphasize the
crucial stats with my tone of voice so you can snap to attention and not miss a beat.
Mentorship:
Seeking enthusiastic and passionate sports announcers / on air personalities of 15 plus years of experience, dedicated but respectful and
willing to lend information

9. DIGITAL MARKETING
Online ID Calc. Scores
•Volume: Less Than Zero
•Relevance: Zero
•Purity: 7%
•Diversity: Less Than Zero
•Validation: Less Than Zero
Brand Archetype
•Archetype: Entertainer
•Description: helps customers
feel a sense of playfulness,
have the ability to amuse,
create moments of pure
giddiness
Digital Marketing Strategy to Improve Online ID Calculator
Scores While Exuding Brand Archetype
•Focus Variable(s): RELEVANCE, PURITY
•Type of Content: Short videos, podcasts- take stats and tendencies and break them down in a way that the viewer will
enjoy and understand, try to retain as many as possible, upload once a week through youtube
•Primary Tools For Distribustion: Youtube, Instagram- promote video through social networks or pay to have video
promoted on the youtube platform, could also post video/ recording on portfolio
Sources: Kaye Putnam, CareerBlast, BrandYourself

10. PROFESSIONAL DEVELOPMENT
TECHNICAL
Desktop Publishing Software
•Task: Go through New Media Tools Notes,
contact Pete Episcopo for any questions
•Org: VisitPete.com
•Date: Dec. 2025
High Football IQ
•Task: Sit and watch film of various teams,
diagnose playes, schemes with football coach,
break down coverages, checks
•Org: NFL,Hudl
• Date: Dec. 2025
TRANSFERABLE
Critical Thinking
•Task: Double check everything, references, articles,
etc. for validity, read and apply information from
various articles
•Org: Forbes, LinkedIn
•Date: Dec. 2025
Communication
•Task: Take a Intyrapersonal communication skills
class
•Org: Joe Serio 3-day course
•Date: Dec. 2025
Sources: VisitPete, Forbes, LinkedIn, JoeSerio

11. REFERENCES
27-4012.00 - Broadcast Technicians.
(n.d.).https://www.onetonline.org/link/summary/27-
4012.00
ALL EVENTS — Joe Serio Leadership training. (2024, August
19). Joe Serio Leadership
Training.https://www.joeserio.com/all-
events?category=Government%20Leadership%20Training
Drop-By videos — PETEEPISCOPO. (n.d.).
PETEEPISCOPO.https://visitpete.com/dropby
Entertainer Brand Archetype | Psychology-Driven Brand
Strategy. (2024, January 24). Kaye Putnam | Psychology
Driven Brand
Strategist.https://www.kayeputnam.com/brand-archetype-
entertainer/
Five jobs in sports broadcasting. (2023, March 26). Sports
Management Degree Guide.https://www.sports-
management-degrees.com/lists/five-sports-broadcasting-
jobs/
Job Application for Part-Time Broadcast Delay Operator at the
National Football League. (n.d.).https://job-
boards.greenhouse.io/nflcareers/jobs/4093760008
Marr, B. (2024, February 20). 13 easy steps to improve your critical thinking
skills.Forbes.https://www.forbes.com/sites/bernardmarr/2022/08/05/13-easy-
steps-to-improve-your-critical-thinking-skills/
Online Reputation Management (2020 Guide) | BrandYourSelf. (n.d.).
BrandYourself.com.https://brandyourself.com/online-reputation-management
Port, M., & Wallace, J. (n.d.).Book yourself Solid illustrated: the fastest, easiest,
and most reliable system for getting more clients than you can handle even if you
hate marketing and selling. O’Reilly Online
Learning.https://learning.oreilly.com/library/view/book-yourself-
solid/9781118611357/9781118611357c3.xhtml#c03_level1_1
Simon Sinek. (2011, July 5).Simon Sinek: How great leaders inspire action[Video].
YouTube.https://www.youtube.com/watch?v=7zFeuSagktM
Storytelling in Sport | City Football Leadership Institute. (n.d.). City Football
Leadership Institute.https://cityfootball-
leadership.com/courses/professional/storytelling-in-sport-
masterclass/?utm_source=google&utm_medium=cpc&utm_campaign=google_cp
c_prof_pivot_fy24_row&cid=701Ns00000G4glrIAB&gad_source=1&gbraid=0AAA
AAogEa7Lu4s6JSQ5pjl-
OrP_vow74P&gclid=Cj0KCQjwiOy1BhDCARIsADGvQnBt23Y66O-
ONpxnAH2SUCn9MZJj2i0zBDbP659nt8t3VKNdsrlD7BkaApbNEALw_wcB
Summers, J. (2023, October 29). 12 Life Principles to Live By - New Trader U.New
Trader U.https://www.newtraderu.com/2023/10/29/12-life-principles-to-live-by/
The Golden Circle - Simon Sinek. (n.d.). Simon
Sinek.https://simonsinek.com/golden-circle/