Vishali PPT frost and bite business plan

The business plan of my pastries shop for all

1. Frost & Bite
Business Pitch Deck

2. Business Name
FROST & BITE
Logo
Tagline
WHOLESOME GOODNESS IN
EVERY BITE

3. Business
Summary
Our bakery, based in Pondicherry, offers high-quality,
healthy pastries, tarts, and croissants, catering to
locals and tourists, with a goal of achieving a turnover
of 2 crores.
Specialty: No Maida Pastries, Tarts, and Croissants
Vision: To reinvent high-quality baked goods by
substituting them with healthy options.
Mission: Our mission is to provide wholesome, artisanal
baked goods.

4. Market Opportunity
The Indian bakery sector is expanding at a
9% CAGR.
Growing consumer demand for high-quality,
health-conscious baked goods
Growing trends in home delivery and café
culture

5. Problem: Insufficient options for
wholesome, maida-free, high-
quality bakeries
Solution: Providing richly flavored
baked goods made with wheat and
rice flour.
Problem
Statement &
Solution

6. Target Market
People who are concerned about their health
Locals and visitors looking for delicious
baked goods
Restaurants, cafés, and boutique hotels
Students and young professionals in cities

7. Competitive
Advantage
Unique recipes without Maida
High-quality ingredients and a
handcrafted method
Brand driven by social media with a
high level of consumer interaction
Unique and inventive flavors

8. Product Offerings
Croissants Tarts
Traditional, chocolate,
almond, and savory
croissants
Fruit-based, Custard-
filled, and Chocolate
Ganache
Pastries
Seasonal specialties
with custom designs
Future Products
vegan and gluten-free
selections

9. Business
Model
Sales Directly to Customers (Store &
Café)
Online Purchases & Shipping (Your
Own Website, Swiggy, Zomato)
B2B (Providing to Restaurants,
Hotels, and Cafés)
Custom Orders Based on Events

10. Marketing strategies
Marketing on Facebook, LinkedIn,
Instagram, and Pinterest
Partnerships with influencers and
food bloggers
Engagement with pop-up markets
and culinary festivals
Packaging that incorporates QR
codes for direct interaction
Pricing strategies
Premium positioning combined with competitive pricing
Discounts for loyalty and value bundling
Subscription-based pricing and special holiday pricing

11. Business
Locaton
Main Location: Pondicherry (popular with
tourists, with lots of foot traffic)
Plans for expansion: Bangalore, Mumbai,
Chennai

12. Year !
₹80 Lakhs to ₹1 Crore
Profit Margins
40–50%
Year 2
₹2 Crores
Break-even Analysis
Within 12 to 18 months
Financial Projections

13. Equipment & Technology
Commercial-quality mixers and ovens
Units for storage and refrigeration
Order management made easy with a point-of-
sale system
BORCELLE COMPANY

14. SWOT Analysis
Strengths
Premium branding, distinctive
products, and devoted customers
Possibilities include partnerships with
cafés and the growing health-conscious
market.
Need for brand awareness and higher
ingredient costs
Price sensitivity and market
competition.
Weaknesses
Opportunities Threats

15. Local Bakeries: Few high-
quality, healthful options.
Franchise bakeries: uniform
flavor, no individuality
Our Advantage: Exclusive
product line with a health
focus
Competitor
Analysis

16. Investment & Funding
Initial investment estimated: between ₹50
and ₹70 lakhs
Allocation: Marketing, operations, rent, and
equipment
Looking for strategic alliances and angel
investors

17. Future
Plans
Introduction of vegan and gluten-
free product lines
Partnerships between supermarkets
and retailers
Franchise openings in major
metropolitan areas

18. Conclusion
In summary, our bakery wants to transform the
market for high-end baked goods by
emphasizing quality and health. We are well-
positioned for success by utilizing creative
recipes, clever marketing, and a powerful brand
presence.

19. BORCELLE COMPANY
02 June, 2024
Thank
You