VISUAL LITERACY advetisement.pptx to help

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1. Visual Literacy J Treurnich

2. Advertisements

3. Teenager s Awareness Self-esteem Worth Confidence Issues Insecure Insecurities Advertisers Appearance Status Image Persuade Manipulate empower Vocabulary you will use:

4. Notice: ‘Advert’ and ‘Ad’ are abbreviations of the word ‘Advertisement’. It is called truncation as only the first part of the word is used. AIDA is another form of abbreviation. It is called an acronym . The initial letter of each word is used to create a new word. The letters are written as capital letters – no full stops are used .

5. An advertisement promotes a product or service (usually by emotive and persuasive means). A successful advertisement will make use of one or more of the following techniques – creativity, emotion, reason, fact or opinion. Emotion and subjective opinion dominate advertising.

6. A written advertisement should: Interest, stimulate and influence Describe and promote in an exciting original manner Convince Target a specific market Provide necessary information Be simple and memorable

7. AIDA principle : ATTENTION – Grab the attention of the buyer INTEREST – Sustain the consumer’s interest DESIRE – Create a desire to possess the advertised product ACTION – Spur the buyer into action

8. Advertising is an expensive exercise and demands expertise. Advertising tactics

9. Tactics Visual effects Language devices Emotions and desires Universal concerns Statistical claims and successes Humour Appealing gimmicks Sound effects

10. Visual effects Eye-catching headlines Pictures Photographs Cartoons Posters Cleverly designed graphics (fonts and colours)

11. Well-chosen: Adjectives Repetition Puns Rhetorical questions Alliteration Commands Assonance Slogans Exaggeration Catchy phrases Language devices

12. Makes the reader feel that it is in his or her interest to buy the object. Emotions and desires

13. Self esteem Health Financial and physical security Universal concerns

14. Use this in order to gain credibility Statistical claims and successes

15. A smile from the recipient will indicate that the advertisement has achieved its objective Humour

16. Free gifts Prizes Special offers Appealing gimmicks

17. Jingles Songs Lyrics Appropriate background sounds Sound effects

18. Awareness Campaigns

19. Cartoons

20. Cartoon Strips

21. Caricatures

22. A representation of a person that is exaggerated for comic effect.

23. See if you can name all the celebrities…

24. End Interactive English Grade 9 FAL