vivo mobiles

about vivo mobiles

1. VIVO SMARTMOBILES by Sandeep kumar s mba bangalore

2. INTRODUCTION Vivo  is a Chinese technology company that designs, develops, and manufactures smartphones, smartphone accessories, software, and online services. It was founded in 2009 in  Dongguan ,  Guangdong ,  China . The brand uses  Hi-Fi  chips in its smartphones.Software developed by the company includes the Vivo App Store and a proprietary Android-based operating system called  Funtouch OS . In 2012 Vivo released the X1.The X1 was also the first Vivo phone to use a Hi-Fi chip, developed by American semiconductor company Cirrus Logic.Vivo followed this up in 2013 by releasing the world’s first 2k-resolution screen phone, the Xplay3s .  Other popular phones in the Vivo lineup include the X5Pro, the X5Max, and the Xshot . Vivo joined the ranks of the top 10 smartphone makers in the first quarter of 2015 with a global market share of 2.7 %.With research and development centers in  Shenzhen  and  Nanjing , the company employed 1,600 R&D personnel as of January 2016.Vivo smartphones is currently the sponsor for the Indian Premier League editions 2016

3. SALES MARKET SHARES

4. MARKETING STRATEGIES Celebrity Marketing Sponsor Marketing Retail Marketing Product Marketing Social Media and Digital Marketing Offline Marketing

5. BRAND AMBASSADOR OF VIVO MOBILES

6. PROFITS OF VIVO

7. ANSOFF MATRIX MARKET PENETRATION – smart phones penetration pricing strategy of vivo basic mobiles was in 2013 was 5000rs now 2018 around 25000rs development NEW PRODUCT DEVELOPMENT – recently added was like vivo speakers,powerbanks,and latest feature was under screen finger sensor unlocker and facial unlocker MARKET DEVELOPMENT – target to both higher and lower class income people DIVERSIFICATION - Expanding the growth of the company’s products to various products speakers,powerbanks,leather,high quality headphones,backcases and great attracting mobiles with high quality displays resolutions music and camera,etc

8. PRODUCT LIFECYCLE INTRODUCTION – basic handsets GROWTH – smart mobiles with basic features MATURITY – high featured good quality camera ‘tagline was CAMERA AND MUSIC DECLINE - brand

9. VIVO INDIA ALLOCATES RS 200 CRORE FOR BRAND PROMOTION DURING IPL 2016 Chinese smart phone brand vivo, which has replaced pepsico as the title sponsor for the indian premier league (IPL) season 9, has allocated a budget of rs 200 crore to leverage its association with the event. The brand which entered the indian market in december 2014 has also roped in actor ranveer singh as the face of its high voltage campaign and he appears in a TVC which talks about the new phone vivo V3 and its association with IPL. We have allocated rs 200 crore as part of our marketing strategy to promote our brand during the upcoming ipl 2016 .

10. ONLINE MARKETING AND DIGITAL MARKETING Marketing through various social media platforms such as twitter, facebook , instagram etc. Advertising on online portals and e-commerce websites . Sponsored advertisements on search engines. Advertising through digital media such as TV, Radio, Digital Hoardings etc .

11. OFFLINE MARKETING Vinyl on Delhi Metro . Vinyl on Calcutta buses. Highway hoardings. New s pap e r & mag az i n ES AND ad ve r t i s emen t s Live Promotional shows.

12. IMPACT

13. THANKYOU