Vkc pried brand

1. BREAND MANAGEMENT OF VKC Prsented by Ramalingam J

2. Profile of vkc Group of companies VKC Group of companies are the leading Footwear manufactures especially in southern Regio n of I ndia. The group established on August 17, 1984 with its Administrative office at Calicut, Founder of the group Mr.V.K.C. Mammed Koya

3. PRODUCT LINE Vkc credit and forex services ltd Vkc bag V kc footwear

4. In earlier days, Cost+Profit= Price Now, Price‐Cost=Profit The price is fixed by the market forces and the challenge today is ‘Cost reduction by all available methods’. Our motto which we have been constantly abiding right from the very inception is  “Quality at reasonable price”.

5. Products VKC Pride VKC Lite Slipons Smartak VKC Junior VKC Trendz

6. product Providing high quality low prices products aimed at providing the best value to the customer. The company's flagship product, is much feted for its durability, quality, styling, comfort and innovative designs.

7. Product use Mon Women Boys Girls kids

8. PRODUCT MIX

9. prices Vkc is low cost price. Starting price rest 250 Penetrating attack markets with lower prices.

10. Promotion Innovative Design & Technology The Company treats the advertising as the main mode of marketing to improve the sales of their products. One of the main marketing techniques of the company is the different schemes for their customers and dealers

11. Promotion INDOOR MEDIA TV CHANNELS NEWS PAPERS MAGAZINES CATALOGUES, DANGLERS, CALENDERS, & STICKERS OUTDOOR MEDIA NAME BOARDS & A BOARDS HOARDINGS

12. MALAYALAM

13. KANNADA

14. TAMIL

15. TAMIL

16. Marathi

17. PLACE The Channel of Distribution followed by the Company ; Manufacturer Wholesalers Retailers consumer

18. SEGMENTATION Age Occupation Gender

19. Target Market Low level and medium level of people only targeting the VKC company

20. Positioning The VKC group strive to be the globally leading and most popular sporting goods brand Focuses on innovation and technology.

21. THANK YOU