VLCC

Vandana Luthra, the founder of VLCC. A Business women enterpreneur

1. Vandana lUthra (vlcc) Presented by:- Pawan Singh raikhola

2. Introduction :- Glamorous. That’s the word that leaps to mind when Vandana Luthra walks into the room. A regular at Delhi’s select A-list events, she’s the perfect representative of the industry she’s in.

3. Early life and education Vandana Luther was born in New Delhi in 1959. Father:- Mechanical engineer. Mother:- Ran a Charitable Yoga Ashram. Luther completed her graduation from The Polytechnic for Women in New Delhi. She later went to gain expertise in beauty, fitness, food, and nutrition and skin care from Germany, UK and France.

4. Passion of vandana luthra:- In early days, Vandana just wanted to promote health and fitness in the areas of India but:- It was her passion to give sensual hairstyle to people’s. And The experimentation with all the facials on her mother’s face. This further led to such a resolution in health and beauty industry in India.

5. How the queen of wellness buiLt An Empire Despite the support offered by her husband Vandana wanted to be it on her on her own and took a small loan from a bank. In male dominated times she faced lots of criticism. People tried to bring her down, but it was her strength to stand by her belief

6. Began’s with vlcc Vlcc is a renowned brand with international presence in over 11 countries having Indian roots and a female founder Vandana Luthra. Vandana Luther started this in 1989, a time when people didn’t even care about fitness or food let alone nutrition or appearances.

7. The key of success lies in below Words:- “Set your goals and work towards it. There is no stopping anyone from reaching the pinnacle of success if there were firm commitment and dedication..”

8. Inspiration and achievements :- Vandana Luther became an inspiration and look up to person for all those who follow especially the women entrepreneurs. To recognize her work she has been bestowed upon with many awards and recognitions, chief amongst them being :- Parma Shri, women entrepreneur award, Rajeev Gandhi Women achievers award

9. Vlcc :- Vlcc has the largest scale and breadth of operations within the beauty and wellness services industry in India. Currently the store operates in 326 locations in 153 cities and 13 countries in south Asia, south east Asia, and east Africa. And Also Vlcc is a leader in the Indian beauty and wellness industry by market share

10. The company operates it’s products business through its subsidiary, VLCC Personal Care Limited in India and in Singapore, which is acquired in September 2013. The company manufactures and markets 170 hair care, skin care and body care products along with functional and fortified foods that are consumed in-house.

11. Objectives of vlcc:- To ascertain the availability of VLCC PERSONAL CARE products in the market. To know the end user response towards VLCC PERSONAL CARE products. To know the factors wchich affects the growth of VLCC products. To know the services provided by VLCC PERSONAL CARE products in the market.

12. Csr activities :- Luther actively helps the underprivileged and physically Challenged by providing them scholarships for free education . Vandana Luther is a member of Morarji Desai National Institute of Yoga and of the steering committee formed by India’s Ministry of skills development and Entrepreneurship on the Pradhan Mantra Kaushal Vikas Yojna.

13. Thank you.