Vrushali's Product Con Talk slides decks

Vrushali's Product Con Talk.pptx

1. Building Carta ProductCon San Francisco , Oct 2024

2. I’m Vrushali , CPO at Carta

3. Competition is for losers. Peter Thiel

4. *The right size Start small and monopolize ‹#› It’s easier to dominate a small market than a large one If you think your initial market might be too big, it almost certainly is *Start small and expand THEN NOW 148mm active a c c ounts $1 in $6 spent on e-commerce globally is spent with PayPal *From Peter Thiel’s talk titled “ Competition is for Losers”

5. How do you value assets? How do you transact on assets? How do we help with compliance? How do we own the board meeting? How do we engage investors? How do you own the source of truth for investors? How do we help LLCs with equity management? How do we help companies with Hiring and Retention? How do you ensure data integrity? How do you verify the identity of the entities and people in the private market? How do you move money? How do you help inform decisions?

6. From Henry Ward’s April 2018 Company Day presentation

7. N of 1

8. The atomic unit of Carta, the business ‹#› Atomic Unit Asset Acquire Value Transact on

9. The atomic unit of Carta, the organization ‹#› Atomic Unit Problem

10. The principal-agent problem, also known as the agency dilemma or agency problem, arises when one person (the "agent") is able to make decisions and/or take actions on behalf of, or that impact, another person (the "principal"). This situation introduces the potential for conflicts of interest between the principal and the agent. Principal v. Agent

11. A list of tasks that somebody does for someone else ‹#› A puzzle, that if solved, creates a state change in the world JOB PROBLEM

12. Building a company of principals

13. Founders Wanted ‹#› Team Reporting Structure

14. ‹#› Dash- Shaped Person Wide range of knowledge/skills Depth of expertise in a skill I -Shaped Person T -Shaped Teams Product Managers Designers Subject Matter Experts

15. ‹#› Grow the value of my projects Network and promote myself Project work Politics

16. Make success problem oriented ‹#› Solve the problem Tell people you solved the problem Find the right problems to solve 2 3 1

17. A shift in mindset ‹#›

18. The end of a dream

19. A uctions Investor Matching Block Trading Open Tender Offers X X X X

20. Tender Offers

21. Cap Table Management 409A Carta Total Compensation ASC718 QSBS Equity Advisory Scenario Modeling Board Management Fund Administration Capital Call Lines Portfolio Insights ASC820 Fund Tax Closings KYC LP Portal

22. Fortune 1000 Company Software for the Office of the CFO Mid - Market Small Business VC / PE Funds PRIVILEGED & CONFIDENTIAL

23. A Network ERP For Private Capital PRIVILEGED & CONFIDENTIAL CRM Fund Financials Equity Management LP Portfolio Management Valuations Portfolio Monitoring Investor Reporting Taxes Fund Modeling Benchmarking / Analytics Portfolio Company (Inventory) Fund (Core ERP) LP (Supplier)

24. The ERP for Private Capital helps operators of companies, funds and capital allocators (LPs) manage their businesses through a connected ecosystem of modules. Companies Funds LPs 409A Expense Accounting Compensation Cap Table Management Fund Raising Investor Reporting Fund Valuations Look-Through Tracking Benchmarking Document Management Fund Modeling Fund Financials Fund Tax Investor Portal Investor Reporting Securities GL Entities & Doc

25. Solving in concentric circles out PE VC Real Estate A $13T AUM opportunity

26. Lessons

27. Have a big bold vision, but start small

28. 2. The role of company leadership is capital allocation

29. 3. Evolve your team with the changing needs of your business

30. 4. Don’t be afraid to repackage your vision