We Googled You_SecA_Group 9_Case 1 - Irene Saira Rajesh _ H23138.pdf

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1. WE GOOGLED YOU
Group 09
Shivangi Aggarwal | H23046
Harshita Gupta | H23137
Irene Saira Rajesh | H23138
Madhavi Gattani | H23148

2. SITUATIONAL ANALYSIS
Strategic Issues
Competitors: Competitors are
actively appealing to younger
demographics with affordable
luxury options and modern designs
1.
Customer Preferences2.
Younger U.S. customers prefer
more affordable clothing with
flair, diverging from HJ’s
offerings.
a.
Chinese consumers, especially
“Chuppies,” are eager for luxury
goods, but cultural nuances
influence purchasing behavior
b.
Business Goal: Establishing a
flagship store in Shanghai, to tap
into the rapidly growing luxury
goods market
3.
Organization’s Business Model
Failures in Processes: Limited agility
in adapting to rapidly evolving
customer expectations and market
trends.
1.
People:2.
Fred relies on his instincts &
bypasses Internal talent; and
extreme reliance on external
hires like Mimi may signal gaps in
succession planning.
Concerns around leadership
alignment with cultural
expectations in China.
Partners: Current outsourcing
initiatives focus on cost-cutting but
do not adequately address brand
repositioning.
3.
Systemic Issues
Overreliance on Fred Westen’s
instincts for critical hiring
decisions rather than
structured HR processes.
1.
HR’s role in critical hiring
decisions appears
marginalized, as seen by
Virginia not being part of
Fred’s inner circle and her
concerns about Mimi being
overlooked by Fred’s
confidence in his personal
judgment.
2.

3. PROBLEM STATEMENT
Should Fred hire Mimi for expanding the company to
China, despite her past history of protesting against
Chinese government, spread all over the internet?

4. OPTIONS AND EVALUATIONS

5. RECOMMENDATION
Hire Mimi in a new-product division leading role to revamp
brand image from that of an ‘over-priced’ and ‘stodgy’ one to
one that is novel and versatile. A top talent like Mimi with
creativity can fulfill this.
1.
Fresh recruitment for Chinese market : It should be done for a
managerial face for entry into the Chinese market, focussing on
someone who is well experienced with new market strategies
and is culturally versatile
2.

6. ACTION PLAN
Hiring Mimi :1.
a) Conduct a fresh interview clearly communicating the job expectations from
her, of reviving the brand from a fresh fashion perspective
b) Since there is also a risk of Mimi getting poached, offer a leading role and
higher compensation package.
c) She can also be utilised for developing a business strategy in China

2. Clearing Mimi’s digital persona: Communicate the implications of Mimi’s earlier
political stance with consultation from the legal team, advise her to post subtle
content that hints at a change of stance to a more neutral perspective, and analyze
her performance in the role offered to her for a deputation to China.

3. Fresh recruitment for China: Look for an experienced manager with preferably
with an international experience who can effectively manage a conservative
Chinese market

7. THANK YOU