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1. CAREER COUNSELLING AND IT FUTURE IN PAKISTAN “A step towards future”

2. Welcome Message Thank you for joining us today. I am Zahra Gul, and I am thrilled to welcome you. I am in freelancing since 2022 and successfully running my very own apexnesttechnologies.com As we navigate through the dynamic landscape of Information Technology (IT), it is essential to understand the evolving trends, challenges, and opportunities that shape this industry. Whether you're an entrepreneur looking to expand your online presence, a marketer aiming to reach new audiences, or simply someone curious about the future of shopping, today's session is designed to provide valuable insights and practical knowledge. I encourage you to engage actively, ask questions, and share your perspectives. Together, we can delve into the exciting possibilities that Information Technology (IT) presents and uncover how we can each contribute to its growth and innovation. IT is essential for shaping a connected, innovative, and sustainable future.

3. Career Counselling? Career counseling is essential because it helps individuals make informed decisions about their careers by providing: 1. Clarity: It clarifies career goals and options based on personal interests, skills, and values. 2. Direction: It provides guidance on career paths and the necessary steps to achieve career objectives. 3. Decision-Making Support: It assists in making informed decisions about education, training, and job opportunities. 4. Skills Development: It identifies skills gaps and suggests ways to develop them to enhance career prospects. 5. Adaptability: It helps individuals adapt to changes in the job market and navigate career transitions effectively.

4. Self-oriented Person? 1 . Self-Confidence: Belief in one's abilities and decisions . 2. Independence: Ability to make decisions and take actions autonomously . 3. Goal-Oriented: Setting and pursuing personal goals with determination . 4. Self-Reliance: Capability to handle tasks and challenges independently . 5. Assertiveness: Advocating for one's own needs and desires effectively . 6. Resilience: Ability to bounce back from setbacks and difficulties . 7. Adaptability: Flexibility in adjusting to changing circumstances . 8. Self-Awareness: Understanding of one's strengths, weaknesses, and motivations . 9. Strategic Thinking: Planning and organizing actions to achieve personal objectives . 10. Resourcefulness: Effectively utilizing available resources to accomplish goals .

5. Physical Hard Work : This involves strenuous physical effort, such as manual labor. Prioritization : Focusing on tasks that have the highest impact or contribute the most towards achieving goals Emotional Hard Work : Refers to the effort put into managing and regulating emotions, and maintaining resilience in the face of emotional challenges. Delegation : Assigning tasks to others who are best suited to complete them, freeing up time for more critical responsibilities. Time-Intensive Hard Work : Involves dedicating significant amounts of time and energy to a task or project, often requiring long hours of focused work and commitment. Automation : Using technology and tools to automate repetitive tasks or streamline processes, saving time and reducing errors. Educational Hard Work : Involves the effort put into studying, learning new concepts, completing assignments, and pursuing academic achievements. Strategic Planning : Developing clear goals and action plans to guide efforts and ensure alignment with overall objectives. Hard work can combine one or more of these types depending on the context. It is often characterized by persistence, dedication, resilience, and a strong work ethic, regardless of the specific form it takes. Smart work involves leveraging resources, using time efficiently, and making informed decisions to achieve optimal results. It complements hard work by focusing on effectiveness and productivity rather than just effort expended. Hard Work Smart Work

6. Monotony and Routine : Many jobs can become repetitive over time, leading to problems in personal life. Flexible schedule: You can easily manage your business hours according to your ease. Job Insecurity : Especially in uncertain economic times or industries prone to layoffs, job security can be a significant concern. Job Creation : Businesses create job opportunities, contributing to economic growth and providing employment to others. Stress : Certain jobs come with high levels of stress due to demanding deadlines, high expectations and challenges. Networking : Operating a business often involves networking with other professionals, industry leaders, and potential customers, which can lead to new opportunities and partnerships Limited Career Growth : Jobs offer limited opportunities for career development, leading to stagnation. Legacy : Businesses can be passed down to family members or sold as part of a retirement plan, creating a lasting legacy. Physical Demands : Certain jobs involve physical labor or conditions that can lead to many health issues. Flexibility : Online work allows individuals to choose when and where they work, offering flexibility in terms of work hours and location. JOB BUSINESS

7. Digital Marketing Digital marketing refers to the use of digital channels, platforms, and technologies to promote products, services, or brands to reach and engage with consumers. It encompasses various online tactics and strategies aimed at attracting, converting, and retaining customers through digital means . Digital marketing allows businesses to reach a global audience, measure campaign effectiveness in real-time, and adjust strategies to maximize ROI. It continues to evolve with advancements in technology, offering new opportunities for businesses to connect with consumers in meaningful ways across digital channels. Welcome to the world of IT —a realm where technology and commerce converge to create exciting opportunities for the future.

8. FIELDS OF DIGITAL MARKETING ! Search Engine Optimization (SEO) Social Media Marketing (SMM) Search Engine Marketing (SEM ) Graphics Design Website Development & Design Video Editing & Animations Affiliate Marketing Analytics and Data-driven Insights Etc. …….

9. Benefits of Digital Marketing ! Global Reach: Digital marketing allows businesses to reach a global audience through various digital channels such as websites, social media, search engines, and email . Cost-Effective : With careful planning and optimization, businesses can reach a large audience at a lower cost per impression or click . Engagement and Interaction : Digital marketing encourages interaction and engagement with customers through social media comments, likes, shares, and direct messages. Accessibility : Digital marketing levels the playing field for businesses of all sizes. Small businesses and startups can compete with larger corporations by leveraging digital channels to reach their target audience effectively and efficiently.

10. Challenges of Digital Marketing ! Generating Quality Leads : While digital marketing can generate leads, converting them into loyal customers can be challenging. Building trust and nurturing relationships through the sales funnel requires careful strategy and consistent effort Data Privacy Concerns : With increased scrutiny on data privacy laws (such as GDPR and CCPA), businesses must ensure compliance when collecting, storing, and using customer data for marketing purposes . Technical Challenges : Implementing and managing digital marketing tools, platforms, and campaigns can be technically demanding .

11. Lets Start With Digital Marketing Market Research: Identify your target audience, understand their needs, and analyze the competition. Business Plan: Develop a clear plan outlining your business goals, strategies, and financial projections. Choose a Platform: Select a digital marketing platform that suits your business needs (e.g., SEO, SMM, WooCommerce ).

12. Course We Are Offering

13. Let’s END this here..! I hope this short overview has provided you with valuable knowledge and sparked ideas on how to start IT career to prosper your future. Whether you’re just starting or looking to enhance your existing skills, remember that the digital world is full of possibilities.

14. Thank You !