Week 1 Lecture Slides.pptx for marketing

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1. MARK221 Public Relations Concepts Week 1 Introduction to Public Relations Textbook chapter 1 Dr. Dina Elnidani

2. This Week's Outline

3. Introduction And Subject Outline Review A little about me Now it’s your turn!

4. What do you expect to learn in this subject? Please download and install the Slido app on all computers you use ⓘ Start presenting to display the poll results on this slide.

5. WHAT IS EXPECTED FROM YOU Attending and actively participating in lectures C ome to the lectures attentive and prepared Weekly adding up to your project after each class Whenever you feel bored, let me know! I f you have any questions, don’t be afraid to ask Please don't rely on the slides when studying. They are only a guide. Textbook and reliable online resources should be your main go-to. Make this a fun experience, we’re all here to learn from each other

6. TEXTBOOK Exploring Public Relations and Management Communication 5 TH Edition Authors: Ralph Tench and Stephen Waddington

7. Review of Coursework Assessments Assessment 1 (20%): Mid-term exam MCQs In-class, on Moodle Lecture week 6 Assessment 2 (40%): Group Project (PR Campaign) Report + Presentation Due by week 10 Assessment 3 (40%): Final, individual, must-pass assessment Case Study Analysis and Strategic PR Campaign Development Details will be provided after mid-term

8. Public Relations

9. When you hear "Public Relations," what comes to your mind? Please download and install the Slido app on all computers you use ⓘ Start presenting to display the poll results on this slide.

10. What is Public Relations? Public Relations (PR) is the strategic management of relationships between an organization and its diverse public audiences. It involves building and maintaining mutually beneficial relationships through effective communication. PR shapes public perception and builds trust through honest, transparent communication.

11. What is Public Relations? “Public Relations is about reputation - the result of what you do, what you say and what others say about you. Public Relations is the discipline which looks after reputation, with the aim of earning understanding and support and influencing opinion and behaviour . It is the planned and sustained effort to establish and maintain goodwill and mutual understanding between an organisation and its publics.” ~ Chartered Institute of Public Relations

12. After a Stanley cup user’s car caught on fire, she created a TikTok video highlighting the damage to her car and her beloved Stanley cup, then revealed that her cup still had ice in it. Stanley repaid her in the form of a new cup — and a new car.

13. Key Functions of PR Strategic Communication Planning Media Relations & Press Release Management Crisis Communication Reputation Management Stakeholder Relations Internal Communications Social Media Management Event Planning & Management

14. PR vs. Marketing vs. Advertising Marketing is the big umbrella under which both PR and Advertising exist, along with several other areas. PR: Earned media, relationship building, reputation management Advertising: Paid media, direct product promotion Key Distinction: PR focuses on building relationships and managing reputation through earned media, while advertising primarily drive sales through paid channels

15. Early Roots of PR Ancient civilizations used persuasive communication. Egypt, Greece, and Rome were the first to practice PR techniques that are still used today.

16. Birth of Modern PR (Early 1900s) Edward Bernays "Father of Public Relations” Ivy Lee created the first press release (1906). 💡 Read about their work and how they impacted PR.

17. Famous Early PR Campaigns

18. Mid-Century Evolution (1950s-1970s) Rise of Corporate PR Departments Television's Impact Civil Rights Movement PR Strategies NASA's Public Affairs Success Space race coverage Astronaut publicity Public engagement programs

19. Digital Revolution (1990s-2000s) During this period, the Internet changed communication landscape with the rise of email, corporate websites, online press rooms, and social media emergence.

20. Social Media Era (2010s-Present) Social media allowed companies to practise real-time engagement with customers. I t is the reason why influencers have become key opinion leaders. Social media also causes crises to spread at a very high speed. The term “viral” became crucial because of social media.

21. Next Lecture Prework Read textbook chapter 1 Go through textbook chapters 8 and 10 to discuss in the next lecture. Prepare to form groups in next week’s tutorial to start working on the project.