Week 5 - Ireland and State Agencies.pptx

state agencies

1. National Tour Guiding 2023/24 Special PURPOSE QQI AWARD LEVEL 6 - Liberties college Tutor: Alan Swaine

2. STATE agencies Irish Tour Guiding – 6N20229

3. STATE agencies & Economics Irish Tou Guiding – 6N20229 Weds 16th Oct Weds 23rd Oct

4. STATE agencies & Economics Irish Tou Guiding – 6N20229

5. What is a state Agency? A state agency is a public agency supported or funded by the state in order to carry out functions related to various Government departments. In the case of the Department of Tourism, Culture, Arts, Gaeltacht, Sports and Media there are many state agencies including: Sport Ireland Tourism Ireland Office of Public Works The Heritage Council The Arts Council Office of Public Works

6. In this class: In this class we will discuss the following State Agencies relating to tourism and hospitality. Failte Ireland Tourism Ireland Tourism Northern Ireland Office of Public Works (OPW) Natinal Parks and Wildlife Service.

7. FAILTE IRELAND Fáilte Ireland The National Tourism Development Authority. "Fáilte Ireland’s role is to support the long-term sustainable growth in the economic, social, cultural and environmental contribution of tourism to Ireland."  Fáilte Ireland Fáilte Ireland plays a wide variety of roles within the Irish Tourism industry from Destination development Plans, Business Supports and Tourism insights. As part of their domestic tourism strategy, they market across four regional brands Fáílte Ireland – Trade Events Calendar

8. Failte Ireland Fáilte Ireland – Regional Brands The Wild Atlantic Way Ireland's Hidden Heartlands Ireland's Ancient East Dublin

9. ( Travelfilmarchive , 2012)

10. Tourism Ireland is responsible for marketing the island of Ireland overseas as a leading holiday destination. They 'deliver world-class marketing programmes in over 20 markets across the world and reach a global audience of over 600 million each year.'  Priority Markets: Great Britain United States Germany  France It is estimated that this (marketing) exposure is worth an estimated €350/£291 million in equivalent advertising value. Helps to influence tourism product development here on the island of Ireland by sharing our insights on global tourism trends and the changing needs of overseas consumers with the Tourist Boards and with other tourism industry partners. ( Tourism Ireland , 2022)

11. Tourism Ireland was established as one of the “six areas of co-operation” under the framework of the Belfast Agreement of Good Friday 1998.  Tourism Ireland operates under the auspices of the North South Ministerial Council through the Department for the Economy in Northern Ireland and the Department of Tourism, Culture, Arts, Gaeltacht, Sport and Media in Ireland. Current Global Campaign – Fill Your Heart With Ireland / Home of Halloween Tourism Ireland’s Board of Directors is appointed by the North South Ministerial Council and represents tourism industry interests on the island of Ireland (Tourism Ireland, 2022).

12. Tourism Ireland was established as one of the “six areas of co-operation” under the framework of the Belfast Agreement of Good Friday 1998.  Tourism Ireland operates under the auspices of the North South Ministerial Council through the Department for the Economy in Northern Ireland and the Department of Tourism, Culture, Arts, Gaeltacht, Sport and Media in Ireland. Current Global Campaign – Fill Your Heart With Ireland / Home of Halloween Tourism Ireland’s Board of Directors is appointed by the North South Ministerial Council and represents tourism industry interests on the island of Ireland (Tourism Ireland, 2022).

13. Emerging Markets: The British-Irish Visa Scheme has opened up new opportunities from China and India, making it easier for visitors from those countries to come to the island of Ireland; the scheme allows Chinese and Indian nationals to visit both Ireland and the UK, including Northern Ireland, using a single visa. And the Middle East has benefited from the announcement of visa-free travel for UAE nationals to Ireland, since 2018. ​ ​ Tourism Ireland - Marketing Plan 2024 ​ Tourism Ireland – Press Releases ​ Tourism Ireland - Research ​ Tourism Ireland Podcast

14. Tourism Ireland      

15. Tourism Ireland      

16. Tourism Ireland -  Research ​

17. Tourism Northern Ireland - Tourism Northern Ireland (Tourism NI) is responsible for the development of tourism and the marketing of Northern Ireland as a tourist destination to domestic tourists, from within Northern Ireland, and to visitors from the Republic of Ireland. The strategic aims of Tourism NI are to develop tourism in NI via:  Tourism enterprise  The development of world-class products, experiences and events; and  The promotion of Northern Ireland as a must-see destination to markets which offer the greatest potential for growth.

18. Tourism NI work closely with Tourism Ireland in developing strategies and campaigns to increase and develop tourism in Northern Ireland. This includes both domestic, all-Ireland and International Travel. The Tourism NI website is full of insight and resources for businesses across Northern Ireland Tourism NI: Performance Statisitics Tourism NI: Business Guidance Tourism NI: Support by Sector

19. Northen Ireland – Brand Campaign – Embrace a Giant Spirit Our new brand was launched to the world in November 2019 and now more than ever it will be fundamental to attracting visitors back to Northern Ireland. Over the next ten years, the Embrace a Giant Spirit brand will benefit Northern Ireland, by once again: Increasing our domestic and international reputation as an attractive holiday destination Building the number of visitors who come here from international and local destinations Increasing the length of time visitors stay away from home Increasing the amount of money visitors spend

20. Tourism Ni

21. The Office of Public Works The OPW's responsibilities relate to three main areas: Estate Portfolio Management Heritage Services Flood Risk Management

22. OPW The OPW manages 780 heritage sites, including national monuments, historic parks, gardens and buildings. The Office of Public Works (OPW) was born out of the 'Board of  Works' which was founded in 1831. As well as having public funds, the OPW also operated as a lending agency. It had the power to give loans to establish, extend or improve any existing or proposed public works, provided the project was considered feasible. During the Great Famine the OPW was place in charge of running relief works by means of Treasury loans. From the late 1850s, it was given responsibility for looking after police barracks, coastguard stations, national schools, post offices, customs buildings, the royal universities and lunatic asylums. (OPW)

23. OPW Heritage services provided by the OPW are delivered via: The National Monuments Service  NMS The National Historic Properties Service NHP  / Estate Management State Art Collection – Art & OPW Visitors Support Unit / Visitor Service Unit - ( Guides ) Built Heritage:     In 2016, 6.6 million visitors came to these sites to enjoy them, their      interpretive displays and the pamphlets and newsletters provided. Many more millions of visitors enjoy unmanned sites.

24. National Parks and Wildlife Service - "The National Parks and Wildlife Service (NPWS) is fully integrated in the Heritage Division of the Department of Housing, Local Government and Heritage." NPWS  /  Website

25. The Responsibilities of the NPWS: Protections of Habitats – Designation of SAC / SPA / NHA'S Licensing – Regarding Wildlife Areas Education Regarding Natural Heritage Maintain and Monitor species and habitats Maintain and Develop Irelands National Parks National Biodiversity Plan Implementation / Maps Work with other bodies concerning that impact on natural heritage

26. The NPWS are also responsible for Irelands now 8 National Parks: Boyne Valley National Park Wicklow National Park Kerry Seas National Park Killarney National Park The Burren National Park Connemara National Park Wild Nephin National Park Glenveigh National Park

27. Projects undetaken by the NPWS The reintroduction of the Pine Marten The reintroduction of the White Tailed Eagle Burren Life Programme The Restoration of Raised Bogs in Ireland The Geological Survey of Ireland - Map Management Guidelines for Native Woodlands (2017-2021) Irelands Woodlands (2012) Coillte Annual Report - 2021

28. Task Class will be split up into groups ​ Each group will be given 20mins to research a given State Agency and will be asked to present their findings to the class.

29. References Fáilte Ireland (2022) The National Tourism and Development Authority , Available at:  https://www.failteireland.ie/   (Accessed: 14/10/2022) Fáilte Ireland (2022) About Us, Available at:  https://www.failteireland.ie/Footer/What-We-Do/Our-History.aspx   (Accessed on: 14/10/2022) FáilteIrelandTV (2022)  From Survival to Recovery | Briefing on Fáilte Ireland 2022 Plans, Available at:  https://www.youtube.com/watch?v=LjFNSYj4K5s   (Accessed 14/10/2022) Tourism Ireland (Unknown) Our Brochures, Inspiration to download and Keep, Available at:  https://www.ireland.com/en-us/help-and-advice/brochures/our-brochures/   (Accessed on: 14/10/2022) Tourism Ireland (2022) Green Button Campaign , Available at:  https://www.tourismireland.com/Marketing/Marketing-Highlights/Marketing-Catalogue/Press-the-Green-Button-Campaign   (Accessed on: 14/10/2022)

30. References Tourism Ireland (2022) Press Releases,  Available at:  https://www.tourismireland.com/Press-Releases/2022   (Accessed on: 14/10/2022) Tourism Ireland (2022) Research,  Available at:  https://www.tourismireland.com/Research   (Accessed on: 14/102022) OPW (2022) OPW: Office of Public Works,  Available at:  https://www.gov.ie/en/organisation/office-of-public-works/?referrer=http://www.opw.ie/   (Accessed on: 14/10/2022) National Monuments Service (2022) National Monuments Service , Available at:  https://www.archaeology.ie/   (Accessed on: 14/10/2022) Government of Ireland (2022)  Heritage Services: National Historic Properties (NHP),  Available at:  https://www.gov.ie/en/publication/a6a312-heritage-services-national-historic-properties-nhp/   (Accessed on: 14/10/2022)

31. References Government of Ireland (2022)   Estate Management ,  Available at:  https://www.gov.ie/en/policy/87cc99-government-owned-buildings/   (Accessed on: 14/10/2022) Government of Ireland (2022)   Heritage Services : The State Art Collection,  Available at:  https://www.gov.ie/en/publication/31ca36-heritage-services-state-art-collection/   (Accessed on: 14/10/2022) Government of Ireland (2022)   Built Heritage ,  Available at:  https://www.gov.ie/en/policy-information/0a0e73-built-heritage/   (Accessed on: 14/10/2022) Tourism NI (2022) The National Tourism Development Authority, Available at:  https://www.tourismni.com/about/introduction/   (Accessed on: 14/10/2022)

32. References Tourism NI (2022) Marketing Campaign Update Autumn 2022,  Available at:  https://www.tourismni.com/globalassets/business-development/opportunities-with-tourism-ni/campaigns/autumn-22/marketing-campaign-industry-toolkit-autumn-22.pdf   (Accessed on: 14/10/2022) Tourism NI (2022)  Northern Ireland Domestic Tourism Strategy,  Available at:  https://www.tourismni.com/globalassets/learning-guides-documents/how-to-develop-and-grow-a-viable-and-sustainable-tourism-business/6.-target-market/ni-domestic-tourism-strategy.pdf   (Accessed on: 14/10/2022) Tourism NI (2022)  Northern Ireland Embrace a Giant Spirit,  Available at:  https://www.tourismni.com/business-guidance/sector/mice-travel-trade/mice-and-travel-trade-trends-and-opportunities/northern-ireland---embrace-a-giant-spirit/    (Accessed on: 14/10/2022)

33. References National Parks & Wildlife Service (2022)  Special Protected Areas (SPA),  Available at:  https://www.npws.ie/protected-sites/spa   (Accessed on: 14/10/2022) National Parks & Wildlife Service (2022)  National Heritage Areas,  Available at:  https://www.npws.ie/protected-sites/nha   (Accessed on: 14/10/2022) National Parks & Wildlife Service (2022)  Special Protected Areas (SPA),  Available at:  https://www.npws.ie/protected-sites/spa   (Accessed on: 14/10/2022) National Parks & Wildlife Service (2022)  Lisencing ,  Available at:  https://www.npws.ie/protected-sites/spa   (Accessed on: 14/10/2022)

34. Useful Websites http://www.pointofsinglecontact.ie/browse-by-sector/government-agencies/   https://www.failteireland.ie/ https://www.bordbia.ie/ https://www.npws.ie/   https://www.gov.ie/en/organisation/office-of-public-works/ https://www.tourismireland.com/ https://www.irishheritagetrust.ie/