3). Similarly, think aBautsa brand to which you are very
not] attached or À cell phone or shoe brand of
ich you are very Tig@hatiached and would love to [not] buy
se one atte Yollotring Brands: isa
IRRQÈ6 Plus, Coca-Cola, Nike, Samsung
Swongly
= agree
Code
Then “FR the appropriate number to indicate the extent to
whigh Qu agree or disagree with each statement regarding
tioned brands or the brand to which you are very
sed
[ AD (PRN is visuany ansang
| 7 Mvzis goodlooking
¿AD-P | X¥Z looks appealing
wluwluluwlu
al alae} a
nlolnloln
€ D1 | XYZ is hkely to perform well
+02 [AZ seemaro be capable of domgsjor
Levels of measurement; data
manipulation 8 ES
SS
Measurement Scales:
Q Non-metric variables (e.g., binary coded 0-1, or 1-2)
S
Clean data after import data
files D
WW
S
+ Run cases summaries for all variables. )
+ Run frequency to find out misinglues
+ and Descriptives to find out Méan & SD
+ Check outputs to see if you have variables with wrong values.
+ Run Cross ta to analyze and compare the
relationship betweèn vo variables
Cases summaries <>
(Use Data File ONE) <2
¡EA “Untitled? [DataSet1] - IBM SPSS Statistics Data Editor
a)
id-ons Window Help
Edit View ansform
Data
ENT
a
Direct Marketing Graphs Util
Descriptive Statistics
Tables >
Compare Means So)
Señora Lens Moës WO
FR Report Summaries in Rows.
EX Report Summaries in Columns.
Qis a method to quantitatively analyze the
relationship between multiple variables. £
y
UAlso known as contingency tables or cross tabs 4
25 Pr
tages of the values
Quantitative Variables
(Use Data File ONE)
Quantitative Variable
(Use Data File ONE) oe
Cumul SS
Frequency Percent Valid Percent Percent
Valid Male 62. 62.9 zo
foo
Female 374
an
Total 100.0
Education
Tomate
Frequency [mPbrednt | valid Percent Percent
Valid School 2 To 1.0
College a2 20.6 21.6
Bachelors e7 47.5 59.1
Master ea 30.9 100.0
Total 204 100.0
Missing System 1
Total 205
Marriage
Frequency
Percent
Valid Percent
Cumulative
Percent
Single
Married
Total
155
50
205
75.6
24.4
1000
75.6
244
100.0
75.6
100.0
Oooeo
Descriptive Analysi SS y
E
AS
Descriptives ye
A This analysis shows the
y Se
maximum, S
minimum, vw
mean, and >
standard AO) of the variables
G
N
y
Descriptive
Ae 22 Bescriptive statistics —..<Descriptives
Descriptive Statistics
AL LL A EEE
Gender 205
Education 204
Profession 205
Marriage 205
Income 205
Valid N (listwise) 204
OCross tabulation is a sl to quantitatively
analyze the relationship SS en multiple variables.
QAlso known as EN. tables or cross tabs
Cross tabulation =
ES
~
Cross tabulation SN
OGender * Profession Y
Ne
Q How many males were
O Students >
O Government di
O Private Job
O Own Business
Cross tabulation =
S
A OQ
Cross tabulation NN)
Would you rejoin Microinanse loaning program
VS. would you refer/ eae nd to other
af
Table 1: Would you rejoin the program in future % Would you refer program to other as it is now
CrgSstabulation
Would you refer program to other
No Don't know Total
[would you rejointhe Yes
program in future KG
Don't know
Probably,
Only if $éetific changes are
madé,
y How to interpret/write ES
À cross tab?
Table 1: Would you rejoin the program in future * Would you refer prograuhto other as it is now
Crosstabulation
Would you refer program to other
Don’t know Total
Would you rejoin the Yes
program in future Ré
Don't know
Probably
Only if specific changes are
made
N,
The finding clearly shows that out 65169 customers (who intended to rejoin the program)
144 customers were also willing to refer program to others. Merely 9 out of 169 did not
show intent to refer program,to others. Out of 169 customers 16 were indifferent to refer
the program to other not,
xo
S
(Task 1)
Descriptive statistics
I
p
Conduct descriptive statistics ands“ repare the
ag
following table
Percentage
‘Categories
Cross tabulation (Task 2)
A
N
Conduct cross tabulation and interpret the results
OGender * Brand Preference Y
Olncome * Profession NS
Gender * Income CN
Cilncome * Brand Preference
UGender * Edugatieh
OGender * Marriage
OMarriage * Profession