WEEK1-ABM-BUSINESS MARKETING FOR HM .pptx

BUSINESS MARKETING - Determine the overview, scope and policies in principles of marketing.

Apply the knowledge and value of marketing principles.


WHAT IS MARKETING?
Is defined as "the total of activities involved in the transfer of goods from the producer or seller to the consumer or buyer, including advertising, shipping, storing, and selling.”

Understanding the human needs, wants and demands
Something necessary for people to live a healthy, stable and safe life. When needs remain unfulfilled, there is a clear adverse outcome: a dysfunction or death.
Something that is desired, wished for or aspired to. Wants are not essential for basic survival and are often shaped by culture or peer-groups.
demands- When needs and wants are backed by the ability to pay, they have the potential to become economic demands.

SCOPE OF MARKETING PRINCIPLES
1. GOODS
Physical goods comprise the volume of most countries’ production and marketing effort.

1. good day!

2. Determine the overview, scope and policies in principles of marketing. Apply the knowledge and value of marketing principles. objectiveS:

3. Marketing Principles and Strategies Prepared by: Trisha Jhoy M. Almario, LPT

4. WHAT IS MARKETING? Is defined as "the total of activities involved in the transfer of goods from the producer or seller to the consumer or buyer, including advertising, shipping, storing, and selling.”

5. Understanding the human needs, wants and demands

6. needs Something necessary for people to live a healthy, stable and safe life. When needs remain unfulfilled, there is a clear adverse outcome: a dysfunction or death.

7. Maslow’s Hierarchy of Needs

8. wants Something that is desired, wished for or aspired to. Wants are not essential for basic survival and are often shaped by culture or peer-groups.

9. demands When needs and wants are backed by the ability to pay, they have the potential to become economic demands.

10. SCOPE OF MARKETING PRINCIPLES

11. 1. GOODS Physical goods comprise the volume of most countries’ production and marketing effort.

12. 2. SERVICES Services are acts, deeds or performances which are intangible, perishable, inseparable etc. For example: Hospital Schools Transportation

13. 3. EXPERIENCES By orchestrating several services and goods one can create, stage and market experience. There is a market for different experience.

14. 4. EVENTS MARKETERS ENDORSE TIME- BASED EVENT. such as trade-shows, artistic performance, Asian Games, Sport-events etc.

15. 5. PERSONS Celebrity marketing is a major business. To-day, every major film star has an agent, a personal manager and ties to a public relations agency. Refers to the practice of promoting and marketing an individual, typically a public figure or celebrity, as a brand.

16. 6. PLACES Cities, State and whole nation are marketed.

17. 7. PROPERTIES are intangible rights of ownership of either real property (real estate) or financial property (stocks, bonds etc.).

18. 8. ORGANIZATIONS Organizations actively work to build a strong, favorable and unique image in the minds of their target publics.

19. 9. INFORMATION Information can be produced and marketed as a product.

20. 1o. ideas Certain ideas are also marketed. Every market offering includes a basic idea.

21. Do you have any questions?

22. week 1: seatwork Arrange the jumbled letters inside the box to form the words related to the topic. Use the clues provided to answer this activity. (2pts each) The process of attracting potential customers and clients to a product or service. When a customer is willing and having the ability to buy that needs or wants. The process of promoting and selling an intangible good to a specific group of people. Can be produced and marketed as a product, (e.g.,Research and Development services, Encyclopedias) Incidentally through our actions or inactions each one of us as individual are marketing ourselves and at marketing efforts are supplemented by family and friends. KTNGIAMRE OMRONIFNTIA SNEOSPR CRISVESE ADSEDMN

23. week 1: assessment Assume you are about to graduate. How would you apply the marketing principles to your job search? In what ways would you be able to market yourself and impress the human resource specialists create, communicate, and deliver value as a potential employee. Independent Activity: Essay (7- 10 sentences) Rubrics Present Ideas in a good manner = 6 pts Writing shows strong understanding = 5 pts Applied marketing principles = 7 pts Timeliness = 2 pts Total = 20 points

24. enrichmnent: FOLLOWING THE MASLOW’s HIERARCHY OF NEEDS, CREATE YOUR OWN HIERARCHY OF NEEDS.

25. references: ABM-PRINCIPLES-OF-MARKETING-11-Q1-W1-Mod1-pdf MARKETINGhttps://www.coursehero.com/file/66288284/PRINCIPLES-OF-MARKETING-PPTpptx/?fbclid=IwY2xjawEb_D9leHRuA2FlbQIxMAABHZ50zJIUnU6P_ILnKKdo14KiN1AWbkop7yzZ0_Mpe_VZ_dz-Dt7rQtF1bA_aem_BpDETb-2yrqBGuIEikTxqg \

26. Thank you and godbless!