What are the requirements for effective segmentation

Requirements for effective segmentation.

1. Identifying Market
Segments and
Targets
What are the requirements for
effective segmentation?

2. 5 Key
criteria's for
Effective
Segmentation

3. Based on Size, Purchasing Power &
Characteristics of the Segment
Measurable

4. Knowing whether the Segment is Larger
and Profitable enough to Serve the
Customers
Substantial

5. The segment can be effectively reached
and served
Accessible

6. Segments should be clearly defined to avoid
doubt about which part of the market, the
firm's marketing activities are aimed at
differentiable

7. Proper Action must be Formulated for serving
the Segment
Actionable

8. Disclaimer



Created by
Kartik Singla
Thapar University

during an internship by Prof. Sameer
Mathur, IIM Lucknow.
www.IIMInternship.com