What are the requirements for effective segmentation

1. What are the requirements for effective segmentation? 1.Measurable Size can be measured

2. Purchasing power How much purchasing capacity company has for effective segmentation?

3. Characteristics of segments is necessary for effective segmentation

4. 2.

5. Segments should be large homogeneous group with tailored marketing program Eg:Manufacturer develops car who are less than four feet tall

6. Segments should effectively reached and served 3.

7. Segments should be conceptually distinguishable and respond differently to different marketing elements

8. If married and unmarried woman respond to similarly to same perfume they do not constitute same elements

9. 4.Actionable Effective program should be formulated for attracting &serving segments

10. Sameer M athur MBASkills.in Indian institute of Management Lucknow Marketing professor 2013- Marketing professor 2009-13 Ph.D and MS(marketing)2003-2009 Madhusudan Dahal National Institute of Technology surat intern