What Does Ibm Do

Shows the extent to which IBM is in the fabric of daily life

1. Suzy Gage Nov 2011
© 2011 IBM Corporation
putting
into practice
IBM in the UK and Ireland

2. A century of innovation We are in the fabric of everyday lifeHelping to build a smarter planetWe stand for

3. Progress whether a leap or a step, is important if we
want to make the world work better. Progress means
furthering the aspirations of people, communities,
companies and institutions. At IBM we listen and we
help to solve their problems. It’s in our heritage. It’s our
ability to think, to innovate and to apply our depth of
real-life experience that is our strength.
Stephen Leonard
General Manager
IBM UK and Ireland
“
”

4. Services and Delivery
56.9%
IBM is the leading technology and services
company in the UK and Ireland
Software
22.7%
Systems and Financing
19.4%
We have embraced progress and re-mixed our
business to meet changing client needs, enabling
innovation, growth and efficiency.

5. Technology Leadership
•200,000 technical people
•More patents and Nobel prize
winners than any other company
•$62bn R&D investment since 2000
Financial Strength
• Eight years of double digit earnings growth
• $14 billion added to pre-tax profit base since
2002
•Robust performance throughout global economic
downturn
Reputation
•The world’s # 2 brand
•The world’s # 1 business brand
Global Integration
•Maximising efficiency
•IBM is larger outside the US than within
•IBM employs more people in India than
any Indian ‘pure play’
IBM globally makes us stronger locally

6. We are woven into the fabric of everyday life
Powering the latest games consoles
IBM microprocessors power the
Sony PS3, Nintendo Wii and the Xbox 360
Keeping the shelves filled
IBM provides analytical and
technology services to improve
supply chain accuracy
Taking cash out of a
hole in the wall
IBM Hursley developed
CICS software in 1969.
Today it is used in
virtually every cashpoint
in the UK and Ireland. It is
regarded as the backbone
of business.
Predicting the weather
The Met Office uses
IBM supercomputers
for forecasting

7. Coordinating search and rescue
IBM is researching robotics to
search rescue areas without
endangering more lives
Our technology and services
make things work better
Serving up a faultless Wimbledon
Since 1990, IBM has worked with
Wimbledon to find smarter ways to improve
the experience of players and fans alike
Creating a cleaner transport system
IBM is working with the ETI to evaluate the impact
of electric vehicles on the UK electricity grid
There are less than 2500 Grevy's zebra left in the wild
Marwell Wildlife is using IBM predictive analytics software
to identify threats which will help to conserve the
Grevy's zebra in the wild

8. Our technology and services
make things work better
Designed in Dublin
IBM Connections software gives clients fast
access to everyone in their network -
colleagues, customers and partners
Self service at Aer Lingus
Aer Lingus delights customers with
reduced check-in times after IBM helped
design, implement and support automated
check-in
Taxing vehicles online
Every vehicle in Ireland that is taxed online uses
an IBM developed solution
Flying through check-in with Ryanair
IBM worked with Ryanair to introduce one of
the world’s first implementations of Chip
and PIN enabled airport kiosks

9. Transforming customer service
Working with IBM, Ecotricity has rapidly
reengineered it processes and is now
adding 1000 customers per month to the
advanced customer service and billing
system
We apply intelligence, reason and science
to improve business and society
Inhibiting infection by HIV
Edinburgh University and IBM are
using supercomputing to speed
up the design of drugs
Helping fishermen
harvest shellfish
In Galway Bay,
data is collected from
a variety of sources to
inform a host of industries
Powering university research
University of Southampton’s IBM
supercomputer has a peak performance
of 74 trillion calculations
per second, equal to 4,000 PCs, and is
the greenest supercomputer on
the UK academic landscape

10. Ireland
Software development and fulfillment,
labs in Dublin, Cork and Galway
Institute for Business Value leads in
economic development, business
research and thought leadership
Innovation Centre and Venture Capital
Centre, enabling start-up companies to
create leading-edge software &
hardware applications

We continually invest in applied innovation
Focused on research into
Smarter Cities, Risk Science,
Exascale Computing and
Hybrid Computing
One of 12 research
laboratories worldwide
Dedicated to creating an
impact for clients and IBM
Collaborates with businesses,
cities and universities

11. Hursley
The largest development
laboratory in Europe
1,400 developers including
28 Master Inventors
Part of a worldwide
network of research labs
We continually invest in applied innovation
Manchester
Systems software
development laboratory
established May 2010
Specialises in IBM
POWER7 Systems

12. We strive to make a difference in the community
Volunteer initiatives
in UK and Ireland
such as KidSmart
develop children’s
IT skills
In the UK and Ireland
IBM employees have pledged over
95,000 voluntary hours in 2011’s
Celebration of Service
IBM has made more than
330 community grants
since 2004
Transition to
Teaching initiative
Encouraging people
to re-train as
teachers and pass on
their expertise

13. Environmental
policies were
introduced in
1971
66%
of IBM’s electricity in
the UK and Ireland
comes from
renewable sources
Leading edge services
help clients manage
CO2
Over 40 years of environmental leadership
IBM has cut
its global CO2
emissions by
52%
since 1990

14. 70+ different
nationalities
150,000+
years of
business and
technical
experience
Age range
18 - 69
Progress is made possible
by our diverse and talented people

15. A colourful, stimulating and diverse working
environment promotes innovation
We’ve been paying men and women the same
wages for doing the same job since the 1930s
Target Graduate Employer
of the Year 2007, 2008, & 2009
2011 Most Popular Graduate
Recruiter in Consulting
Gradireland ‘Ahead’ Award
2008
IBM named top employer
in Stonewall’s 2010 list
The Times IT Employer of the Year 2005 – 2011

16. Collaboration is the essence of how we work
The 2010 IBM Summit at Start convened over 1000
leaders from business, academia, science, government
and the voluntary sector to explore how collaboratively
we can move towards a more sustainable future.
In 2011 the debate continued with thousands joining
the conversation online in the IBM Start Jam.
“One of the most
significant events
of its kind that has
ever taken place
in this country.”
Charles Hendry
Minister of State for
Energy & Climate Change
Collaborating to
build Smarter Cities
Glasgow was recently
awarded an IBM Smarter
Cities Challenge grant,
designed to address the
wide range of financial and
infrastructure challenges
facing the city today.
“This is fantastic news and
will help Glasgow as we
move forward with our aim to
become a European leader in
environmental, social and
economic sustainability.”
Gordon Matheson
Leader of Glasgow City Council

17. On June 16
th
2011 IBM celebrated its 100
th

anniversary as a corporation. 100 years of
continual progress and transformation
We have continually delivered groundbreaking technology
and provided business transformation services for clients
– while constantly transforming our own business.
Computing age
Internet age
NOW
a smarter planet

18. Instrumented
It’s a fundamental shift in the way we all live, work and do business.
IBM in the UK and Ireland is at the forefront of how we deliver the
promise of a smarter planet.
Ahead of us, something meaningful is
happening…the world is getting smarter
We live on a planet that is getting smarter
A planet that is becoming more:
Interconnected Intelligent

19. of UK electricity needs to come from
renewable sources in 2020 to meet
climate change targets. Ireland’s
target is 16%
In 2007, only 5% of UK electricity
came from renewable sources and
Ireland imported 96% of all energy
used
32%
Challenges facing the UK and Ireland
2016
When UK electricity demand will exceed
the capacity of present power stations
New plants under construction only
delay this date until 2020
increase in electricity demand if
half of Britain’s passenger cars
were powered by electricity
Meeting this demand through
nuclear power would require
10 new reactors
26%

20. Challenges facing the UK and Ireland
of Ireland’s produced water is
‘lost’ before it reaches the
customer
The water industry is the 4th
largest user of energy in the UK
50%
of households are without a
domestic water meter in
the UK
Fitting a meter can reduce
demand by up to 10%67%
46M
domestic gas and electricity meters
to be changed to smart technology
in 26 million UK households. 1.8
million Irish households to have
smart meters by 2013
of data generated over a
7 year period through
nationwide deployment of
domestic smart meters
400TB

21. The Co-operative Group
The world’s largest
consumer cooperative
“The re-engineering of the POS system so it
can be shut down at night clearly underlines
The Co-operative Group’s continuing
commitment to the environment.”
Mark Hale
Director of IS Food Retail
The Co-operative Group
Challenge
Cut total energy use by 25% by 2012
Solution
Software solution powers systems
down and automatically brings them
back online using "wake-on-LAN"
technology
smarter energy
Benefit
Automatically switching off
devices overnight and re-starting
them in the morning is expected to:
• Save 1.68 million Kw hours of
electricity annually
• Reduce costs by £120,000
• Cut CO2 emissions by 722 tonnes

22. smarter cities
CovJam
The worlds first City
Jam in Coventry UK
Challenge
A streamlined and clear view of operations in order
to improve customer service.
Solution
Using the ‘wisdom of crowds’ philosophy, IBM
hosted a jam for over 800 city constituents.
IBM CoBRA (Corporate Brand Reputation Analysis)
was then deployed to analyse the results.
Benefits
First-ever use of the IBM Jam approach in a UK city
delivered unprecedented insight into the opinions of local
stakeholders.
By connecting diverse groups of people and giving them a
forum to collaborate and share information, the Jam has
generated innovative ideas.
Jam format pulls in unstructured information from multiple
sources and provides insight that will help drive Coventry’s
strategic development plans over the coming 30 years.
“The IBM Jam brought out practical
ideas. People know that we can’t
change overnight, that we need to
take baby steps to being a smarter
city with low-cost, practical projects.”

Martin Reeves
Chief Executive of
Coventry City Council

23. IBM has 11 Cloud development
labs around the world, including
Hursley in Hampshire and Dublin
in Ireland
IBM and Cable and Wireless
Worldwide’s UK Smart Energy
Cloud provides scalable,
secure and flexible data hub
to support Smart Metering
The UK is a centre
of excellence for
Cloud security –
one of the key client
issues with Cloud
The Irish Cancer Society
is developing a smart
Cloud-based system for its
‘Care to Drive’ programme
with an IBM Centennial Grant
On a Smarter planet, Cloud Computing enables the world to
be more instrumented, interconnected and intelligent
IBM is working with hundreds of
UK and Irish clients to achieve
the business benefits of Cloud
including cost reduction and
much greater agility
IBM’s Cloud Services
make sure every point
played at Wimbledon
is captured and
analysed in realtime

24. London Analytics
Solution Centre
Links to analytics centres in
Berlin, Beijing, Tokyo, New York,
Washington, Dallas and Zurich
The oxygen of a smarter planet is
Business Analytics and Optimization
IBM Business Analytics and Optimization solutions connect
people with trusted, relevant information and foster a
fact-based culture, allowing analytics-driven organisations
to confidently understand, predict, plan and act to
optimise business outcomes.

25. This is
IBM in the UK & Ireland

27. UK & Ireland Icons of
CICS
Sabre
Innovating the Fan
Experience
Medicine on DemandSmarter Water
Management
A Global
Innovation Jam