Benefits Of Ecotourism: New Belgium
George Wallace's first Ecotourism Principle requires minimizing negative impacts to locals and the
environment (Wallace, 1999). New Belgium directly reflects this principle through their core value
of being environmental stewards by, "minimizing resource consumption, maximizing energy
efficiency and recycling," (New Belgium Brewery, 2017b). As stated previously, New Belgium has
their own wastewater treatment plant that promotes to reduce, reuse, and recycle water and
eventually return to the city for residential use. Furthermore, their core value of constantly
innovating quality and enhancing improvements enforces minimal negative impacts to locals and the
environment (New Belgium Brewery, 2017b).
The second Principle of Ecotourism encourages ... Show more content on Helpwriting.net ...
New Belgium harmonizes the need of the company, employees, and their families (New Belgium
Brewery, 2017b). Barley, yeast, and grains are used to make beer, and the byproduct is typically
discarded by other breweries. However, New Belgium collects all their spent grain and yeast and
sells it to local farmers to feed livestock for $30 per semi–truckload, seven times a day (Personal
Communication, 2017). This is very beneficial to the local farmers who reuse grains and yeast to
feed their livestock so that money is kept within the community. Also, New Belgium points out that
they are, "incredibly lucky to create something fine that enhances people's live while surpassing
[their] consumers' expectations," (New Belgium Brewery, 2017b). Thus, New Belgium is benefiting
locals by providing world–class beer close to home.
Wallace's sixth, and final, Principle of Ecotourism offers locals and tourism employees to
understand why tourists come to visit natural areas (Wallace, 1999). A few of New Belgium's core
values align with the sixth Principle: producing world–class beers, encouraging responsible
enjoyment of beer and beer culture, and having fun (New Belgium Brewery, 2017b). New Belgium's
world–class beer lures in people from all around the world. Offering free brewery tours as well as
free tastings during the tour, locals can be educated and
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