What is hypermarket

1. DO WE Know About Hypermarket? Hypermarket culture coming to Pakistan

2. What Is Hypermarket? Prepared By Iqbal Moosa

3. Before The Hypermarket we discuss about the definition and difference between ! Departmental Store, Super Market & Hyper Market

4. Departmental store Definition 1- A large retail store offering a variety of merchandise and services and organized in separate departments . 2- Large retail   establishment  with an extensive assortment in variety and   range  of  goods ,  organized  into separate  departments . All departments are housed under the same roof to facilitate   buying ,   customer service ,  merchandising , and  control .

5. Departmental store Explanation & History Retail establishment that sells a wide variety of goods. These usually include ready-to-wear apparel and accessories, yard goods and household textiles, house wares, furniture, electrical appliances, and accessories. In addition to departments (supervised by managers and buyers) for the various categories of goods, there are departmental divisions to handle, for example, merchandising, advertising, service, accounting, and financial strategy. The   Bon Marché  in Paris, which began as a small shop in the early 19th century , is often considered the first department store. The first U.S. department store chains —  J.C. Penney  and  Sears, Roebuck and Co.  — date to the 1920s. 

6. SuperMarket Definition 1- A large self-service retail market that sells food and household goods. 2- Large retail store operated on a self-service basis , selling groceries, produce, meat, bakery and dairy products, and sometimes nonfood goods .

7. Supermarkets were first established in the U.S. during the 1930s as no-frills retail stores offering low prices. In the 1940s and '50s they became the major food marketing channel in the U.S.; the 1950s also saw them spread through much of Europe. Their growth is part of a trend in developed countries toward reducing cost and simplifying  marketing . In the 1960s supermarkets began appearing in developing countries in the Middle East, Asia, and Latin America, where they appealed to individuals who had the necessary buying power and food storage facilities. SuperMarket History

8. HyperMarket Definition 1- A very large commercial establishment that is a combination of a department store and a supermarket. 2- In commerce , a hypermarket is a superstore combining a supermarket and a department store . The result is an expansive retail facility carrying a wide range of products under one roof, including full groceries lines and general merchandise . In theory, hypermarkets allow customers to satisfy all their routine shopping needs in one trip .

9. HyperMarket Definition Variation of a supermarket that offers a variety of nonfood items, such as appliances, clothing, and services, in a vast space much larger than a regular supermarket, sometimes in excess of 200,000 square feet; also called superstore. The grocery items are often priced below market to draw traffic into the store; however, the grocery selection is also more limited than in a regular supermarket. Originated in France, the hypermarket has had limited success in the U.S. Due to consumer resistance to the limited grocery selection and the warehouse atmosphere. Success in Europe is attributed to the fact that fewer alternatives are available. Compared to regular supermarkets, a large volume of goods must be sold to break even.

10. Difference Between SuperMarket & HyperMarket A super market is a grocery store, A hyper market is a store that sells groceries and regular retail merchandise. Hypermarket is super store which combines a supermarket (Supermarket is a self-service store, which offers a wide variety of food and household merchandise, organized into departments) and a Department store. It carries a wide range of products under one roof, including full range of Groceries and General merchandise ( Dry goods, apparel and accessories, furniture and home furnishings, small wares, hardware, and food). A typical Hypermarket has 35,000 square feet of Retail space (selling space). Business model focus is on High volume and low profit. Carrefour opened their first hypermarket in 1963 at Sainte- Geneviève -des Bois , France Oshawa Group opened their first store in 1973 near Montreal, NA

11. Overview Regarding HyperMarket Hypermarkets , like other  big-box stores , typically have business models focusing on high-volume, low- margin  sales. A typical  Wal-Mart  Supercenter covers anywhere from 150,000 square feet (14,000 m 2 ) to 235,000 square feet (21,800 m 2 ). A typical Carrefour covers 20,000 m² (210,000 square feet). They generally have more than 200,000 different brands of merchandise available at any one time. Because of their large  footprints , many hypermarkets choose  suburban  or out-of-town locations that are easily accessible by automobile.

12. HyperMarket Where it situated? In France, hypermarkets are generally situated in  shopping centers  ( French :  centre commercial or centre d'achats ) outside of cities, though some are present in the city center. They are surrounded by extensive parking lots, and generally by other specialized  superstores  that sell clothing, sports gear, automotive items, etc. In   Japan , hypermarkets may be found in urban areas as well as less populated areas. The Japanese government encourages hypermarket installations, as mutual investment by financial stocks are a common way to run hypermarkets. Japanese hypermarkets may contain restaurants,  Manga  (Japanese comic) stands,  Internet cafes , typical department store merchandise, a full range of groceries,  beauty salons  and other services all inside the same store. A recent  trend has been to combine the  dollar store  concept with the hypermarket blueprint, giving rise to the "hyakkin plaza"— hyakkin  (百均) or  hyaku en  (百円) means 100  yen  (roughly 1  US dollar ).

13. Most Viewed Photos of Carrefour Hypermarket

14. Thank you for attention