What is market and marketing

THE PPT CONSIST OF A BRIEF DESCRIPTION ABOUT ALL THE ASPECT OF MARKET AND MARKETING helpfull for MBA students to know about a quick over view about marketing management

1. MARCH 2019 What is market and marketing Pillars for business PRESENTATION UNDER GUIDENCE OF MS.SHUBANGI RAJPOOT ASS. PROFESSOR SRMGPC, LKO

2. INTRODUCTION 2 MARKET AND MARKETING THE PPT CONSIST OF A BRIEF DISCRIPTION ABOUT ALL THE ASPECT OF MARKET AND MARKETING

3. MARKET "market," which refers to a group of sellers and buyers that co-operate to exchange goods and services. The modern concept of marketing evolved during and after the industrial revolution in the 19th and 20th centuries. MARKET AND MARKETING 3

4. 4 Ps of Marketing 4 MARKET AND MARKETING 4 Ps of marketing  Product  Price  Place  Promotion

5. Marketing and Four Functions of Management 5 MARKET AND MARKETING Planning Function Organizing Function Controlling Function Directing Function

6. KEYS POINT OF MARKET MARKET REQUIRES ANALYSIS TRY TO IDENTIFY CUSTOMER INTEREST ROADS FOR ORGANIZATIONS “Economists understand the term market not any particular marketplace in which things are bought and sold but the whole of any region in which buyers and sellers are in such free intercourse with one another that the price of the same goods tends to equality easily and quickly” –  Cournot . MARKET AND MARKETING 6

7. HOW TO BE PERFECT IN MARKET 7 MARKET AND MARKETING AS PER THE POINT OF ORGANIZATION 1) Customer Testimonials 2 ) Product Demo 3) Employee Thought of the Day 4) Event Bloopers and Best Moments 5)Company   Misson   Statement 6)  Daily Thought Leadership 7)Stop Motion How- To's 8)Stop Motion How- To's

8. The Business Plan 8 MARKET AND MARKETING

9. DEFINITION OF MARKETING “The process of planning and executing the conception, pricing, promotion and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives .” The American Marketing Association MARKET AND MARKETING 9

10. DEFINITION OF MARKETING “The management process responsible for identifying , anticipating and satisfying customer requirements profitably Satisfying needs and wants through an exchange process ”( Philip Kotler) MARKET AND MARKETING 10

11. Marketing Plan 11 MARKET AND MARKETING opportunities and issues implementation finance control Analyzing current market situation

12. Benefits of A Good Marketing Plan 12 MARKET AND MARKETING Firms achieve higher rates of return on invested capital when they have --A clear business purpose --A clear business objective

13. 13 MARKET AND MARKETING Types of marketing the general classifications of marketing are as following

14. 14 MARKET AND MARKETING Online Marketing

15. Offline Marketing Lorem ipsum dolor sit amet, consectetuer adipiscing elit MARKET AND MARKETING 15

16. Word of Mouth Marketing MARKET AND MARKETING 16

17. THANK YOU! Presented by – Abhinav Chandra (9044582389) [email protected]