What is personal selling

1. What is Personal Selling?
Personal selling involves direct spoken communication between sellers and potential
customers. Private selling as the personal communication of information to persuade
somebody to buy something.
Personal selling is face to face communication with potential buyers to inform them about and
persuade them to buy an organizations product. Personal selling involves informing customers
and persuading them to purchase product through personal communication in an exchange.
Personal selling is any form of personal presentation by the firm’s sales force for the purpose of
marking sales and building customers relationships.