What is popular culture by John Storey.pptx

This is my presentation about John Storey's chapter entitled " What is popular culture?"

1. What is popular culture? John storey

2. POPULAR CULTURE CULTURE IDEOLOGY

3. CULTURE – A general process of intellectual, spiritual and aesthetic development. ( Raymond William ) - Not only intellectual and aesthetic factors, but the development of literacy, holidays, sport, religious festivals. - “The works and practices of intellectual and especially artistic activity.” - Texts and Practices is to signify and produce for the production of meaning. -soap opera, pop music, and comics. CULTURE

4. A systematic body of ideas articulated by a particular group of people. Economic production Ideology of the Labour Party Culture Industry IDEOLOGY

5. “Popular” Pop-Culture is a mass-produced commercial culture Quantitative Index Hegemony ( Antonio Gramscii ) High Culture and Mass Culture Popular culture

6. As great deal of the difficulty arises from the absent/present other which always haunts any definition we might use. It is never enough to speak of popular culture; we have always to acknowledge that with which it is being contrasted. And whichever of popular culture’s others we employ, mass culture, high culture, working-class culture, folk culture,etc ., it will carry into the definition of popular culture a specific theoretical and political inflection. Popular culture as other