What is Public Relation? A beginner Guide

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1. Part 1 Foundations of Intercultural Communication Copyright © 2022 McGraw Hill. All rights reserved. No part of this publication may be reproduced or distributed in any form or by any means, or stored in a database or retrieval system, without the prior written consent of McGraw Hill, including, but not limited to, network storage or transmission, or broadcast for distance learning.

2. Chapter 1 Studying Intercultural Communication

3. Chapter Outline The peace imperative. The economic imperative. The technological imperative. The environmental imperative. The demographic imperative. The self-awareness imperative. The ethical imperative.

4. Peace Imperative Can individuals of different genders, ages, ethnicities, races, languages, and religions peacefully coexist on the planet?

5. Economic Imperative: In the Workplace How can companies benefit from cultural differences in the workplace? Diversity is a potentially powerful economic tool for business organizations.

6. Economic Imperative: Global Economy Global economic development will continue to create demand for intercultural communication. This development will create not only more jobs but also more consumers to purchase goods from around the world—and to travel in that world.

7. Technological Imperative: Technology and Human Communication What does using technology to communicate have to do with intercultural communication? What is the digital divide and how does it affect our intercultural communication? These inequities of technology have enormous implications for intercultural communication.

8. The Environmental Imperative Intercultural communication plays a central role in working across cultures, languages, and borders and the potential conflicts that may arise. Environmental challenges that impact intercultural encounters: Floods and droughts. Wildfires. Water rights.

9. Demographic Imperative: Changing U.S. Demographics How will the workforce that you enter differ from the one that your parents entered? Changing demographics present special challenges and opportunities for intercultural understanding.

10. Demographic Imperative: Changing Immigration Patterns What is the effect of current patterns of immigration on the social landscape? Is intercultural conflict a consequence of diversity ? Can we profit from being exposed to different ways of doing things? Immigration changes along with increasing domestic diversity show that the U.S. is becoming more heterogeneous , or diverse. These demographic changes present many opportunities and challenges.

11. Self-Awareness Imperative Why is it important to gain an awareness of one’s own cultural identity and background when studying intercultural communication? Self-awareness that comes through intercultural learning may involve an increased awareness of being caught up in political, economic, and historical systems—not of our own making.

12. Ethical Imperative: Ethical Judgments and Cultural Values Is there any universality in ethics ? Are any cultural behaviors always right or always wrong? Universalist position . An ethical approach that emphasizes the similarity of beliefs across cultures. A universalist may insist that cultural differences are only superficial, that fundamental notions of right and wrong are universal. Relativist position . An ethical approach believing that any cultural behavior can be judged only within the cultural context in which it occurs. A relativist believes that only a community can truly judge the ethics of its members.

13. Ethical Imperative: Becoming an Ethical Student of Culture What skills are important in learning about cultural patterns and identities of your own and others? Practicing self-reflexivity . Learning about others. Listening to the voices of others. Developing a sense of social justice.

14. Building Intercultural Skills Chapter 1: Studying Intercultural Communication . Become more conscious of your communication. Become more aware of others’ communication. Expand your own intercultural communication repertoire. Become more flexible in your communication. Be an advocate for others.

15. End of Main Content Copyright © 2022 McGraw Hill. All rights reserved. No part of this publication may be reproduced or distributed in any form or by any means, or stored in a database or retrieval system, without the prior written consent of McGraw Hill, including, but not limited to, network storage or transmission, or broadcast for distance learning.