What Is Salesforce Consumer Goods Cloud, How It Works, and Is it Suitable for your Business??

What Is Salesforce Consumer Goods Cloud & How It Works?
From Reactive to Proactive: Anticipate Customer Needs and Drive Growth with Salesforce Consumer Goods Cloud

Today’s consumer expects brands to “read their minds”—80% of shoppers believe retailers should predict their needs before t...

What Is Salesforce Consumer Goods Cloud & How It Works?
From Reactive to Proactive: Anticipate Customer Needs and Drive Growth with Salesforce Consumer Goods Cloud

Today’s consumer expects brands to “read their minds”—80% of shoppers believe retailers should predict their needs before they even ask. Yet most consumer-goods companies juggle disparate systems for sales, merchandising, and analytics, leaving them stuck in reactive mode.

Enter Salesforce Consumer Goods Cloud, the industry-tailored solution that unifies your retail operations, field-force execution, and shopper insights on one platform. Built natively on Salesforce, it empowers your teams to:

Deliver Perfect Store Execution: Turn planograms into guided store visits, with real-time task check-ins and shelf-compliance scoring.

Optimize Retailer Collaboration: Share orders, forecasts, and promotions seamlessly with distributors and retail chains.

Gain 360° Shopper Intelligence: Combine POS, loyalty, and CRM data to surface micro-segments and craft hyper-personalized offers.

Accelerate Trade Promotion Management: Automate promotional planning, post-event reconciliation, and ROI analysis—no more spreadsheet nightmares.

In our on-demand Cyntexa webinar, Shrey Sharma (CEO) and Vishwajeet “VJ” Srivastava (CTO) dive into:

Industry Challenges – From out-of-stocks to sub-optimal promotions, why traditional ERP+CRM combos fall short.

Consumer Goods Cloud Data Model – A hands-on demo of Accounts, Retail Execution, Retail Orders, and Price Books—illustrating how objects interrelate to power field and HQ activities.

Key Features & Benefits –

Retail Execution App: Mobile-first guided store visits.

Account Planning & Forecasting: AI-powered recommendations for sales targets and replenishment.

Trade Promotion Management: End-to-end promo lifecycle with built-in approvals.

Live Demo – Watch us configure a new retail visit, capture shelf photos, and generate an order—all from a single console.

Customer Success Stories – How L’Oréal achieved 95% store visit compliance and PepsiCo drove a 12% lift in promotional ROI.

Whether you’re a CPG giant or a regional brand, this session gives you the blueprint to:

Shift from batch to real time with up-to-the-minute insights.

Empower your field teams with guided workflows.

Drive margin-boosting promotions based on AI forecasts.

Build stronger retail partnerships through shared data and collaboration portals.

🔗 Watch the recording or download the presentation deck now to get step-by-step setup guides, best-practice playbooks, and pro tips from Cyntexa’s experts.

Don’t just sell goods—deliver experiences. Discover how Consumer Goods Cloud can transform your business.