What major type of Intermediaries occupy this sector?

What major type of Intermediaries occupy this sector ?

1. Kotler (Chapter-15) What major type of marketing intermediaries occupy this sector ?

2. Contents Types of marketing intermediaries are: Retailers Wholesaling Logical organization

3. Retailing Retailing includes all the activities in selling goods or services directly to final consumers for personal, non-business use.

4. Non Store Retail Types 1) Direct selling 2) Direct Marketing 3) Automatic Vending 4) Buying service

5. Largest Retailer

6. Wholesaling Wholesaling includes all the activities in selling goods or services to those who buy for resale or business use.

7. Wholesaling It excludes farmers and manufactures because they are engaged primarily in production, and it excludes retailers.

8. Types of Merchant Wholesalers

9. Market Logistics Market Logistics includes planning the infrastructure to meet demand, then implementing and controlling the physical flows of materials and final goods from points of origin to points of use, to meet customer requirements at a profit.

10. Examples: Market Logistics

11. Summary Types of Retailers: The major types of S tore Retailers, Nonstore Retailers, R orporate Retailing and Franchising Types of wholesalers: Merchant wholesalers, brokers and agents Major Market Logistics

12. Disclaimer: Created By: Sitanshu Gandhi, SIT Pune . During an Internship by Prof. Mathur , IIM Lucknow . www.IIMInternship.com