Case Study Of Lamoiyan Corporation
CHAPTER 1
COMPANY PROFILE
Business Name: Lamoiyan Corporation
Business Address: Km. 15 West Service Road, South Super Highway, Paranaque City
Email:
[email protected]
Telephone number: 823 8072 to 79
GENERAL BUSINESS ACTIVITIES Lamoiyan Corporation is a 100% Filipino owned company
with 27 years of manufacturing excellence.
They are the first Filipino company to succeed in entering the local toothpaste industry, which was
then controlled by multinationals, with their own brand of toothpaste,Hapee.
Lamoiyan Corporation began their operations with a work force composed of less than 20 and at the
present time has over a hundred and sixty employees. Lamoiyan Coporation was able to maintain a
steady quality standard with the help of the technical assistance of Okina Co. Ltd ever since their
official launch in March ... Show more content on Helpwriting.net ...
Hence, the name of the company. It was through her that the founder had based his values and
principles which not only applied to him but also in the business. Through these principles, he realized
that the size of the market was too small, despite it being the practical option at that time. With bulks
of leftover supplies and equipment from his former business, Mr. Pedro decided to form another
option himself which is to venture into the toothpaste industry. With the help from a Japanese
company and $20,000, Hapee toothpaste was born.
In less than 20 years, the advances of Hapee into the market threatened the two giants, Colgate and
Close Up. And in 1996, they successfully took control of more than 15% of the market. At around
2007 to 2008, a project lead by the Senior Marketing Manager of Hapee Toothpaste at that time, Mr.
Jun Amistoso, in which the company launched a campaign lead by Ms. Lea Salonga as a role model of
world class quality. At the present time, Hapee toothpaste is being exported to different countries such
as Papua New Guinea, Middle East, Hongkong, and
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