White's Model Of Communication.pptx

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1. Interactive Model (Convergence Model) - This involves the exchange of ideas between the sender and the receiver. This may also take place between humans and machines – verbal or non-verbal Hey !

2. White’s Model of Communication Hola !

3. Eugene White He is a Scientist, a Professor of Economics at Rutgers University, and a Research Associate at the NBER. In 1960, Eugene White introduced White’s Model of Communication. The most important component of Eugene White’s model is feedback, and feedback makes it an interactive model of communication. According to Eugene White, Feedback is the most important concept of his model. Additionally, the communication process is circular, not linear.

4. Eugene White gave his students a sequence of events that takes place in communication. These eight stages of oral communication are the following: Hi! White’s Model of Communication 1. Thinking 2. Symbolizing 4. Transmitting 3. Expressing 5. Recieving 6. Decoding 7. Feedbacking 8. Monitoring

5. Whites Model of Communication Thinking Symbolizing Expressing Transmitting Recieving Decoding Feedbacking Monitoring

6. Thinking Thinking is the sender’s thoughts and perceptions. The sender thinks to organize and deliver messages to receivers. Thinking is the initial stage of the communication process. Hi! How are you?

7. Symbolizing Symbolizing means representing something to express thoughts. People symbolize words and utter them to communicate. For example, every word of a speech is a symbol of communication. In written communication, letters are the symbol of communication. Hi! How are you?

8. Great! Expressing Expressing is the process of articulating thoughts and messages to receivers. People express ideas by symbolizing them. For example, a physician delivers his speech to stop people from smoking. He expresses a persuasive speech to influence people.

9. Transmitting Transmitting is the process of conveying messages or thoughts from senders to listeners. In face-to-face communication, the sender transmits the message directly to the receiver without a channel. In mass communication, the sender uses TV, radio, or newspaper to transmit the message. Hi! How are you?

10. Receiving Receiving is the process of receiving messages from the receivers. The receiver accepts ideas and decodes them to provide feedback. Hi!

11. Decoding Decoding is the way of interpreting an encoded symbol into intelligible language. Hi! How are you?

12. Hey! Feedbacking Feedback is the process of providing a response to the sender’s message. It validates the communication process is interactive, not linear. Feedback ensures that the communication is interactive, not linear. It also validates that Eugene’s communication model is a convergence model of communication.

13. Hi! How are you? Monitoring Speakers try to understand whether the listener accomplishes the message or not. It is all about observation. The speaker observes how the message impacts the audience.

14. Hi! How are you?

15. Hi! How are you? Examples of White’s Model of Communication Talk-show program Debating Bargaining between buyer and seller Small group discussion Interview session discussion

16. Hi! How are you? White’s Model of Communication Advantages Firstly, White’s communication model can explain the interactive communication process with feedback. It is the perfect model to explain oral communication. Additionally, this model shows how the convergence model of communication occurs, like debating and talk shows. Moreover, White’s model suits effective communication processes; therefore, organizations use this model to communicate with clients. For example, the marketing team discusses with clients over smartphones to motivate them.

17. Whites Model of Communication Thinking Symbolizing Expressing Transmitting Recieving Decoding Feedbacking Monitoring